FITTED was founded in 2005 by ex pro-skater Rene Matthyssen and former Tori Richard designer Keola Naka’ahiki Rapozo to fill the void of custom New Era caps and penetrate a market that was missing the voice of the people. The aim of FITTED’s mission is to teach the youth the importance of embracing culture and history, while maintaing a high standard on quality, functionality and aesthetics.
With strong support from the local community, FITTED has established itself as a world renowned and respected brand. The flagship FITTED store is located in the heart of Honolulu, Hawai’i, across the street from world famous Ala Moana shopping center and it’s beaches, FITTED has matured from a simple hat brand into a fully-fledged clothing company that produces t-shirts, accessories and outerwear. Our headquarters / warehouse is located in newly developed Kakaʻako. A large attribute of FITTED’s success is the exclusivity and unique story behind each product, pulling from Hawaiian history and culture.