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22 Nov '13

HOLIDAY 2013 D1 PT1 "WE DON'T FLY HALF FAST"

Releasing in-store and online this Saturday, November 23, 2013.
We Don't Fly Half Fast
Aloha kākou!
Hawaiians were always taught to look at things from all perspectives. While the ‘io (hawk) is in flight, it maintains a watchful eye over all that occurs. A hunter with impeccable vision and prestige, he shall forever be an aliʻi of the sky. This is precisely why the ‘io adorns the morale patch of our military inspired airborne collection. Our squadron creed "We Don't Fly Half Fast" embodies our commitment to excellence in all that we do with zero hesitation. We don't fly half fast, we fly FULL SPEED.
The 1st wave of our D1 collection consists of 7 t-shirts for men, and 1 for the ladies. All garments feature our special mil-spec label.
"Fly or Fall" Raglan Tee – Black/White (60% Cotton, 40% Polyester)
Featuring our new ‘io morale patch graphic over the heart, with our "AIRBORNE ASD-116" squadron moniker above.
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Click for more images

"Fly High" Long Sleeve Tee – Black (100% Cotton)
Featuring the ‘io graphic in white over the heart and on the back, with our creed "We Don't Fly Half Fast" split up on both sleeves.
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"Self-Govern" Tee – Military Green (100% Cotton)
Our "thank you" to the U.S. for Hawaii's gentle assimilation into the nation.
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"Honi Honi" Tee – Black (100% Cotton)
Featuring a small graphic of ‘Aolani, our '50s style pin-up girl, resting over the heart with the wind blowing through her hair, as if she was painted on the side of a fighter plane. The back features an all-over print of ‘Aolani's silhouette as well as the phrase "honi honi."
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"Hello and Goodbye" Tee – Red (100% Cotton)
Combining two popular graphics—"Aloha Means Hello and Goodbye" and our Island Camo pattern—on a bold red tee.
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"Mathematics" Pocket Tee – Black (100% Cotton)
We're bringing this clean banger back out of the vault. Featuring longitude and latitude lines that pinpoint Hawaii's geolocation over the pocket. As you can see, home is where the heart is.
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"Aloha Repeat" Tee – Red (100% Cotton)
We all know "aloha" means hello and goodbye. But it is also so much more than a greeting. It is love, kindness, unity, humility, respect, patience, and most important: a way of life. Live aloha and repeat it all day, every day.
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Women's "Hello and Goodbye" Tee – Red (100% Cotton)
Similar to the men's "Hello and Goodbye" tee, but for the wāhine.
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15 Jul '13

SUMMER 13 “RAINBOW COUNTRY,” HATS

Releasing Saturday, July 20th. Please note: only a select handful of Summer '13 D. 1 hats will be available for purchase online.
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Aloha kākou!
For our Summer collection, we travel to Rainbow Country. From the mountain to the ocean, this is Hawaiian lifestyle at it's best. Narrated through a series of graphics that tells the story of a Summer's Day, taking you from Sunrise to Sunset. Gear up and break out your favorite Bob Marley disc, or better yet, load up Mr. Marley's Soul Rebel CD and play "Rainbow Country" obnoxiously loud. Fill up the cooler with your beverages of choice and hit the road. If there's one thing Hawaiʻi knows how to do, it's how to take advantage of the season in these HI Times. Again, please note: only a select handful of Summer 2013 D. 1 hats will be available for purchase online. On top of the release that many of our ʻohana has been waiting for, we will be taking it back a few years when the entire FITTED team used to gather at the shop and hang out. We'll be breaking out the grill and having a pāʻina in our parking lot. Come by and hang out, and we'd suggest to come out before opening time (11 AM HST) due to the very limited numbers in the hats. First come, first served, absolutely no holds. We will be taking phone orders after noon, so please be patient and we will try and get to all of you in a timely fashion. We expect it to be pretty busy. See you all Saturday!
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14 Jun '13

PRE-SUMMER 13' CAPSULE COLLECTION

Releasing Saturday, June 15th. In-store and online.
COVER
Aloha kākou!
Our Summer D1 & D2 release which we previewed yesterday is right around the corner, but before we drop the official Summer line, we'll be releasing our Pre-Summer 13ʻ capsule collection tomorrow at 11 AM HST. The capsule consists of a wide variety of womens tees, raglans and tanks. Nine to be exact, with some very familiar graphics, including our "Glassy" design (featured in a tee, racerback tank and raglan), "Native" (racerback tank and tee), "Aloha Means Love" which is a brand new design (racerback tank, tee and raglan), "Aloha Summer" and "Aloha Means Hello & Goodbye." Please note, all racerback tanks and tees are made of 50% combed cotton and 50% polyester, while the women's raglan tees are 100% combed cotton.
ALL WOMENS TEES BELOW

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ALL MENS TEES BELOW

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Available this Saturday, in-store (FITTED), online with select items being offered at Blue Hawaii Surf.
Hair By: Holly Tomita
Makeup By: Bailee Nakaahiki
Model: Kaimiahu
11 Feb '13

ALOHA SERVED NIGHTLY (VALENTINE'S DAY PACK, MENS & WOMENS)

Posted by admin in Mens, T-shirts, Valentines Day, Womens
Releasing Tuesday, Feb. 12th.
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Aloha kākou!
Valentine's Day is a few days away, and as we do every year, we're releasing a special pack for the occasion. Pictured above (left side) is the men's tee which features Aloha Served Nighly (as in "Love Served Nightly") on the back, and a red "V" or "heart" made out of trilocks. The model above (right side) is wearing the women's style, a deep v-neck featuring the same pattern. Please note, the two hats pictured above will be releasing next week. See you tomorrow!

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