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10 Apr '15

SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Releasing in-store, online, and at select stockists this Saturday, April 11th. Please note that the ʻIliahi Tree Camo Aloha snapback will ONLY be available through our select stockists.
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Photos: Chris Fujimori (@cfujifilms)
Model: Kelsie Megan (@kelsiemegann)

Aloha kākou!
Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.
For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ‘Iliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.
 
ʻIliahi Tree Camo Aloha Snapback
One of the cleaner, all-around hats from the collection. Featuring a burgundy crown with a black visor, along with our new ʻIliahi Tree Camo sublimated on a polyester poplin undervisor and top button. White embroidery is seen all around, which matches the white eyelets and snap enclosure. Due to the limited quantities produced and the large number of stockist fulfillments, we will not be releasing this hat in our flagship store or online. Please check with our stockists regarding their own release information.
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Le Fitted Tee – Military Green
Inspired by the art of Alphonse Mucha, whose style became the trademark for the Art Nouveau movement. Many artists within the movement focused on design reform to bring higher quality and improved standards to design and other goods, and we took their emphasis on quality and translated that to the historical value of the koa and ‘iliahi commodities to Hawai‘i.
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ʻIliahi Tree Camo Who The Crown Fits Tee – Black
Our standard logo tee with ʻIliahi Tree Camo fill and white outline, along with an infrared crown on the back.
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29 Dec '14

FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACKS & WTCF

Releasing online only this Tuesday, December 30th.
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Aloha kākou!
We've set aside a limited amount of the two FITSTRIKE Kamehameha snapbacks that were released silently in-store last Friday to be sold in our online store tomorrow. If you missed out on the in-store release, here's one more chance to pick up both hats. The first Kamehameha snapback features a black crown with red front embroidery, back embroidery, top button, and undervisor. It also features a black snap enclosure and a pop of bright gold on the side New Era logo. The second Kamehameha snapback features a black base with white contrast stitching throughout, along with a white snap enclosure around the back.
We also have some stock of the Who The Crown Fits assortment of tees that were released on the same day, which we will also post online. Printed in white ink on red fabric, this release includes a tee, tank top, and women’s crop top.

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21 Nov '14

FALL 2014 DELIVERY "WE FORWARD IN THIS GENERATION" (FOURTH RELEASE)

Releasing in-store, online, and at select stockists this Saturday, November 22nd, 2014.
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Aloha kākou!
We present to you the fourth release from our Fall 2014 Delivery One Collection, entitled “We Forward In This Generation.” Based on Bob Marley’s inspiring lyrics, we interpret the meaning as “adaptation through change.” Through special textiles and new designs, as well as a few classics from our archive, we strive to showcase Hawaiʻi’s ability to assimilate and move forward through the multitude of changes within its existence. May we move forward in this generation, and may we move forward in each generation to come.

 
HIProfile Floral 5 Panel Camper
Introducing our newest pattern, HIProfile Floral. This pattern features a collection of plants that we may see as local or iconic to Hawaiʻi, yet upon further inspection, it’s realized that these plants were actually introduced during colonization. The name of the pattern comes from their classification as “high profile” plants, which puts them under close watch as they are invasive and dangerous to the real indigenous plants of Hawaiʻi. This camper utilizes a unique split-color look, with navy along the left side and white along the right. It features our Mil-Spec label stitched on the front navy panel, along with white side crown and back crest embroidery. A leather visor and back strap provide a nice finishing touch.
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HIProfile Floral Reversible Bucket
A reversible polyester bucket hat featuring our new HIProfile Floral pattern fully sublimated on both sides, one side navy and the other side white.
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Scottish Landscape Tee – Navy
This tee features a photo print of Princess Kaʻiulani’s impressive oil painting, entitled “Scottish Landscape.” Chosen because it represents a significant turning point in Hawaiian history, where western culture was being accepted and embraced by many of the Hawaiian people, including royalty. Printed on navy, this tee also features a white crown on the upper back.
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Who The Crown Fits Tee – Heather Gray
Our standard logo printed in eggplant with a white outline on the front along with a white crown on the back, all on a heather gray tee.
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24 Oct '14

FITSTRIKE KULĀIWI 59FIFTY & WTCF TEE/WOMEN'S CROP TOP/KEIKI TEE

Posted by admin in FITSTRIKE, FITTED, Kulaiwi, Who the Crown Fits
Releasing this Saturday, October 25th. See below for release information.
Aloha kākou!
This Saturday we will be releasing a new FITSTRIKE hat and three Who The Crown Fits tops. The Kulāiwi 59FIFTY features a full melton wool base in black with tonal New Era logo, silver front logo and white top button. It also features contrasting white stitching on the top of the visor along with a purple undervisor and back crest. The WTCF tee features a silver front logo and back crown printed on a turquoise tee. The same tee also comes in a keiki version, with sizes running small through large. We also have a white WTCF women’s crop top featuring our logo and back crown printed in pink.
The Kulāiwi 59FIFTY and adult WTCF tee will be available in-store and online, while the keiki WTCF tee and women’s WTCF crop top will be available in-store only.

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16 Oct '14

WTCF & FITSTRIKE RELEASES

Releasing this Saturday, October 18th. See below for release information.
Aloha kākou!
This Saturday, we will be releasing product for all ages, from newborn all the way up to adults.
For the keiki, we have a FITSTRIKE Kamehameha snapback that features a black crown with denim visor and top button. The front and back embroideries are white while the New Era logo is tonal black. It also features a white snap enclosure. Along with the hat, we have our signature Who The Crown Fits design printed on onesies and keiki tees, in two color combinations: white with purple print and black with highlighter green print. The onesies come in sizes ranging from 3–24 months, while the keiki tees range from 2T–4T. These items will be released in-store only.

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For the grown folk, we have a FITSTRIKE Mua snapback that features a black crown with purple visor and eyelets. The front embroidery contains white and shades of teal, while the side New Era logo and back crest are stitched in white and teal, respectively. The top button and snap enclosure are white. Along with the hat, we have a matching heather charcoal tank top that features our Who The Crown Fits design printed in purple, along with the crown on the upper back. These items will be released in-store only.
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For our virtual customers, we will be releasing a special FITSTRIKE H Pride 59FIFTY online only, which features a charcoal crown with denim visor and top button. The front and back embroideries are white, while the side New Era logo is a tonal charcoal.
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