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19 Mar '15

FITTED + PROJECT ALOHA & FITTED + BLUE HAWAII SURF + VANS RESTOCK

Releasing this Saturday, March 21st. FITTED + Project Aloha items will be available in-store, online, and at Blue Hawaii Surf. FITTED + Blue Hawaii Surf + Vans restock will be online and at Blue Hawaii Surf only. Please note that no Waiʻaleʻale pairs will be sold at our flagship store.
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A L O H A !
Those five letters, which encompass a multitude of meanings in the Hawaiian language, also completely embody the positive Hawaiian spirit. We see it all around us, and it’s something that we as a shop and as individuals strive to serve on a daily basis. It’s also something that Michael Paz, founder/designer of North Shore Underground (NSU) and Hawaiianbuilt, embraced on a year-long design exercise aptly titled Project Aloha. Stemming from a desire for something positive after seeing so much negativity online and in life, he set out on a personal challenge to create a new aloha-centric design every day for an entire year. While it sounds like a lot, he strongly believes “you can never have too much aloha.” We completely agree, and it was our love and respect for his project that gravitated us toward this collaboration.
The result is a two-piece collection: the Aloha 24 New Era snapback and Aloha 24 tee. Michael created a brand new design especially for this collection, combining his “Project Aloha” with our motto “Aloha Served Daily,” along with palm tree silhouettes and bright colors, exuding a positive Hawaiʻi vibe. Subtle trilocks are placed within the lime green section and our FITTED crests help complete the design.
On the Aloha 24 snapback, the new design is placed as an embroidered patch, along with a white side crown, tonal New Era logo, white Cheehuu, and white snap enclosure. A crest label is also added to the snap enclosure, and we finished off the piece with one of our favorite designs from his Project Aloha series—a neon sign with “Aloha 24 HRS” displayed inside, which we thought was a perfect blend of both of our philosophies. The Aloha 24 tee features the same patch design displayed large on the back, with subtle paint splatters scattered throughout. The front of the tee features a simplified version of the design in lime green on the front left chest area.
Please check out Michael’s Project Aloha website for more of his products and the Project Aloha Facebook page for all the daily Aloha designs he created.
Photo: Chris Fujimori (@cfujifilms)
Models: Jon-Michael Delima (@jmadelima) & Jordan Hart (@y0rd0)

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We are also excited to announce a restock on the Vans Waiʻaleʻale Era Pro that we collaborated with Blue Hawaii Surf on. We normally don’t restock any of our product, but based on the positive response and the fact that we just really love these Eras, we wanted to bring them back for another go-round.
The Vans Waiʻaleʻale Era Pro features a crafted balance of colors and special materials not normally seen on shoes. Starting with the upper, this Era Pro features contrasted white stitching on fully sublimated nylon rip-stop, showcasing our Waiʻaleʻale pattern. The clear eyelets represent the crystal clear waters in Hawaiʻi, tying back to the Waiʻaleʻale concept. The Duracap Vulcanized midsole is all white, with the tonal Vans heel tag adding to the clean look. We hit the entire outsole with a bright orange color to add contrast to the colors up top. Moving to the inside of the shoe, we used a full spacer mesh lining for added comfort and breathability.
For this special restock, we’re doing an online only release on our website, at our usual 11am HST time slot. Blue Hawaii Surf will also be releasing the Waiʻaleʻale Era Pro in-store. Please contact them for their own release information.
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We’re not finished yet! We have one more partnership that we’d like to share. We’re teaming up with Uber to send some aloha to all new users by paying for their first ride! (Up to $20, U.S. only.) Just use the New User Promo Code ALOHASERVEDDAILY and you’ll receive the credit. Shout out to Rob and the Uber crew!
ALOHASERVEDDAILY
21 Aug '14

FITTED + BLUE HAWAII SURF + VANS WAIʻALEʻALE ERA PRO

Posted by admin in Blue Hawaii Surf, FITTED, Ripstop, Vans, Waialeale
Releasing this Saturday, August 23rd, at FITTED (in-store and online) and Blue Hawaii Surf.
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Aloha kākou!
Back in Spring of this year we introduced the Waiʻaleʻale pattern, based on Mt. Waiʻaleʻale on the island of Kauaʻi, one of the wettest spots on earth. The idea that water surrounds us here in Hawaiʻi—from the waterfalls up in the mountains, to the inland rivers and streams, and down to the beaches all around us—gave way to the concept behind the design, and ultimately became the perfect catalyst for the collaboration between two local Hawaiʻi-grown companies and an activewear company with heavy ties to the surfing world.
This Saturday we continue with our Waiʻaleʻale Collection, teaming up with Blue Hawaii Surf and Vans to present one of the cornerstones of the entire capsule: the Waiʻaleʻale Era Pro. Featuring special materials not normally seen on shoes, we’re incredibly proud of this project and equally as excited to finally release it to the public.
Starting with the upper, this Era Pro features contrasted white stitching on fully sublimated nylon rip-stop, showcasing our Waiʻaleʻale pattern. The clear eyelets represent the crystal clear waters in Hawaiʻi, tying back to the Waiʻaleʻale concept. The Duracap Vulcanized midsole is all white, with the tonal Vans heel tag adding to the clean look. We hit the entire outsole with a bright orange color to add contrast to the colors up top. Moving to the inside of the shoe, we used a full spacer mesh lining for added comfort and breathability.
The FITTED + Blue Hawaii Surf + Vans Waiʻaleʻale Era Pro comes with three lace options (black, white, and our 116 yellow) and will be released this Saturday exclusively at FITTED (in-store and online) and at Blue Hawaii Surf.
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01 Apr '11

FITTED x EIGHTY FOUR SKATE CO. x VANS RELEASE 2.0

Posted by admin in Eight Four Skate Co., Era Pro, FITTED, Vans
Releasing Saturday, April 2nd



Aloha kakou!
For those who may have missed this the first time around, here's round two of our FITTED x Eight Four Skate Co. x Vans pack with updated items. The size run on the Vans are a bit more limited than the last. Also releasing with this revamped pack is an all black Kala hat (pictured above), a yellow logo tee with the kala print on the inside and a blue kala tanktop, along with the white version we released previously.








11 Feb '11

FITTED x EIGHTY FOUR SKATE CO. x VANS RELEASE

Releasing Monday, Feb. 14th (Valentine's Day). 75 pairs only!

Aloha kakou!
This Monday, Valentine's Day, we're finally releasing our second footwear project. As you know by now, we've teamed up with Eighty Four Skate Co. and Vans to construct a Vans model. The model for this Vans is an Era Pro constructed of black linen with single stitch embroidering in a multitude of colors as seen on our O.G. black kala. For those who may not have been around for our Kala releases, we'll give you a small rundown on this: Kala roughly translates to money in Hawaiian, and you know all the saying: "Money is the root of all evil." We've flipped this concept into something a lot more positive. We're extremely excited about this project and has been a long-time coming! For the Vans, there are only 75 pairs. Releasing with this pack is an all black tanktop with white all over Kala print and an all black t-shirt flipping the Vans Off the Wall graphics into Hawaii: Off the Wallows.







01 Feb '11

FITTED x EIGHTY FOUR SKATE CO. x VANS

Posted by admin in 84 Skate, Kala, Vans
Releasing Monday, Feb. 14th (Valentine's Day)



Aloha kakou!
By now, we're pretty sure you've heard the news about our upcoming collaboration between 84 Skate, Vans and ourselves. We're extremely excited about this project and has been a long-time coming. We'll have a more concise blog with more information in the coming weeks; for now we just wanted to get the news out there officially from your 'ohana. The model for this Vans is an Era Pro constructed of black linen with single stitch embroidering in a multitude of colors as seen on our O.G. black kala.