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01 Apr '22

FITSTRIKE RELEASE: VANGUARD SNAPBACK & SLIDE TEE

Releasing exclusively in-store and online this Saturday, April 2 at 11am HST. Please abide by the new safety guidelines while shopping in-store. FITSTRIKE Aloha kākou! We have a new FITSTRIKE Vanguard snapback releasing this Saturday, along with a new Slide tee. The Vanguard snapback features woodland camouflage front panels and top button, white trucker mesh side and back panels, black visor and snap closure, white eyelets, and green undervisor. The front logo is stitched in red, yellow, and brown, while the side logo is stitched in black and the back logo is stitched in red and yellow. The Slide tee features white and olive print on a heather gray tee. FRONT BACK LEFT RIGHT BOTTOM FRONT BACK
28 Mar '22

FITSTRIKE RELEASE: CHEEHUU STRAPBACK & ALOHA CRUZ TEE

Releasing exclusively in-store and online this Tuesday, March 29 at 11am HST. Please abide by the new safety guidelines while shopping in-store. Aloha kākou! We’re releasing a new Cheehuu unstructured strapback and Aloha Cruz tee under our FITSTRIKE program. The Cheehuu strapback features a cardinal base with white embroidery, while the Aloha Cruz tee features a cardinal, orange, yellow, and black print on a white base.
26 Mar '22

FITTED + PAIʻEA PROJECTS: PUʻUKOHOLĀ 2.0 COLLECTION

Releasing in-store and online today, March 26 at 11am HST. Please abide by the new safety guidelines while shopping in-store. Music and Model: @olapakauwila.wilz Cinematographer: @lukeaguinaldo Editor: @ahardflipproduction Director: @ka_ito Producer: @ponosher Art: @kema808 Words by Pai‘ea Projects In the days of our ali‘i, Kōnane was used to test battle strategies. This Hawaiian two-player game was played on a rectangular board with black and white pieces similar to chess. Kōnane was an intellectual training for a warrior, which measured their ability to strategize an attack, foresee their opponentsʻ next move, and plan their defenses. Pai‘ea learned from some of the best at Kōnane: Kekuhaupi‘o (his guardian) was revered as a Kōnane master and Kahekili (some believed to be his father) notably used Kōnane to illustrate his battle plan to his chiefs. "Because your next move gotta be your best move." – Kauwila. "Konane." Lehua. Daniel Kauwila Mahi, 2020. One of Pai‘ea’s most important moves to uniting the Hawaiian Islands was activating Kūka‘ilimoku (snatcher of lands) by constructing Pu‘ukoholā. This heiau was 250 feet long, 100 feet wide, with surrounding walls 12 feet thick, rising up 8 feet in height on the upper side, and 20 feet on the lower side. This maneuver elevated Pai‘ea in the chiefly ranks, granting him the mana to defeat his rivals in battle and conquering the islands. "If you’re plottin’ your next move, I suggest you move into the pō so remote that you lose control to be in tune with the moon, plot your ʻaha now, the time is comin’ soon." – Kauwila. "Konane." Lehua. Daniel Kauwila Mahi, 2020. The Pu‘ukoholā 2.0 collection celebrates the epic architectural achievement of the heiau. The vertical red stripes of the basketball jersey and basketball shorts tell the story of the ‘aha‘ula: Pai‘ea’s council of ali‘i and the red chord that guided Kamehameha to make his next move his best move after the completion of Pu‘ukoholā., and the right leg features the signature FITTED Kamehameha and the Pai‘ea Projects silhouette. FRONT BACK LEFT RIGHT BOTTOM FRONT BACK FRONT BACK LEFT RIGHT FRONT BACK
21 Mar '22

FITSTRIKE RELEASE: H PRIDE 59FIFTY, LOOSE JUICE TEE, & BRIGANTE TEE

Releasing exclusively in-store and online this Tuesday, March 22 at 11am HST. Please abide by the new safety guidelines while shopping in-store. FITSTRIKE Aloha kākou! Tuesday’s FITSTRIKE release is comprised of a new H Pride 59FIFTY, Loose Juice tee, and Brigante tee. The H Pride 59FIFTY features a cilantro base with white embroidery all around, while the Loose Juice tee features a multi-colored retro print on a white base, and the Brigante tee features a sunset gradient print on the back and a white print on the front of a heather gray tee. FRONT BACK LEFT RIGHT FRONT BACK FRONT BACK
14 Mar '22

FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK & ALOHA CRUZ TEE

Releasing exclusively in-store and online this Tuesday, March 15 at 11am HST. Please abide by the new safety guidelines while shopping in-store. FITSTRIKE Aloha kākou! This Tuesday, we’re releasing a new Kamehameha private label snapback and Aloha Cruz tee under our FITSTRIKE program. The Kamehameha snapback is built off our own specifications and features an all black colorway, with a pop of woodland camouflage on the undervisor and a white snap closure on the back. The Aloha Cruz tee is an homage to one of the OG skate brands, Santa Cruz, and features pink, cyan, yellow, and gray print on a black tee. FRONT BACK LEFT RIGHT BOTTOM FRONT BACK