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07 Jun '19

FITSTRIKE RELEASE: SLAPS WIND SNAPBACK & IKAIKA TEE

Posted by admin in FITSTRIKE, Ikaika, Slaps Wind
Releasing exclusively in-store and online this Saturday, June 8 at 11am HST.
FITSTRIKE
Aloha kākou!
This Saturday, we’re releasing a clean white Slaps Wind snapback with trucker mesh around the back, black undervisor, traditional flag colors on the front, white snap enclosure, and black and white side New Era logo and back crest. We’re also releasing a new Ikaika tee, paying homage to the warrior graphic tees of our youth, in red printed in black and white.
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01 Apr '19

FITSTRIKE RELEASE: SLAPS WIND SNAPBACK & PROTECT & SERVE HOODIES

Posted by admin in FITSTRIKE, Protect & Serve, Slaps Wind
Releasing exclusively in-store and online this Tuesday, April 2 at 11am HST.
SLAPS WIND
Aloha kākou!
This Tuesday, we’re releasing a bright Slaps Wind snapback with upright yellow as the base, black accents all around, and traditional flag colors on the front. There are two Protect & Serve pullover hoodies releasing as well, with the classic design printed on both black and safety green hoodies.
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04 Jan '19

FITSTRIKE RELEASE: SLAPS WIND SNAPBACK, WORLDWIDE SNAPBACK, & GLITCH LOGO LONG-SLEEVE TEE

Posted by admin in FITSTRIKE, Glitch, Slaps Wind, Worldwide
Releasing exclusively in-store and online this Saturday, January 5 at 11am HST.
FITSTRIKE
Aloha kākou!
We’re releasing two new hats and a long-sleeve tee this Saturday under our FITSTRIKE program. The Slaps Wind snapback features a black crown and undervisor with reflective 3M visor and top button, traditional flag stitching on the front, and white eyelets, snap enclosure, and side and back embroidery. The Worldwide snapback uses New Era’s Retro Crown silhouette for an unstructured and relaxed fit, and features a red base with our new Worldwide branding on the front, tonal side logo, white crest, and white snap enclosure. The Glitch Logo long-sleeve tee features a white and red split Glitch logo on the front left chest, two half Glitch logos on the sleeves in red, and a white crown on the upper back, printed on a black tee.
Also, just a reminder that our extended holiday hours have ended and we’re now back to our normal business hours.
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06 Aug '18

FITSTRIKE RELEASE: SLAPS WIND 59FIFTY, NIHI SNAPBACK, ISLANDERS TEE, & ENDANGERED SPECIES TEE

Releasing exclusively in-store and online this Tuesday, August 7 at 11am HST.
FITSTRIKES
Aloha kākou!
Tuesday’s FITSTRIKE release includes a new Slaps Wind 59FIFTY and Nihi snapback, along with a new colorway for our Islanders tee and a brand new version of our Endangered Species tee.
The Slaps Wind keeps it real clean with a full tonal grey make up, while the Nihi shows up with sleek metallic black pearl embroidery on an olive 100% nylon base, and also features black eyelets, top button, and snap enclosure. The Islanders tee brings back the beloved woodland camouflage fill with white outline, and adds a pop of yellow around it.
The newly revamped Endangered Species tee requires a deeper and thought-out moʻolelo, as told by Ola:
The ideology behind this tee provokes an interesting discussion, which we think often leads to a systemic inferiority complex. Allow me break it down—the difference between “pre-“ and “post-contact” as we know it today requires an understanding of the “pre-contact” version of Hawaiʻi. “Pre-” by all accounts reflects a utopian-esque society, free of most modern diseases and free of monetary precedence—or to better sum it up, a “want” vs. “need” mindset that often clouds a clear view of goodwill, the idea of giving without the anticipation of receiving (come to my house and I’ll feed you first, even if it’s my last bowl of luau stew). The graph displayed on the front of the tee depicts the timeline dating from pre-contact to post-contact, with yellow representing the native Hawaiian population and reflective black representing foreign population increasing over time. The decline of native Hawaiian population came sharp after the first contact with the outside world in 1778, with diseases such as small pox, cholera, and the flue introduced with horrendous results. Equivalent to a bubble filled with pure and pristine water as the utopian-esque society, and a sudden breach in the bubble causing a vacuum of toxins to seep in. The toll it took was evident, with future generations changed forever. But we must remain resilient in the face of imminent change, and we must prove to our ancestors that we can handle this challenge. Protect all of our resources, because they are not for us. They are for the future generations to enjoy all the good we have been blessed with.
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24 Jul '18

FITSTRIKE RELEASE: SLAPS WIND 59FIFTY & STRAPBACK & HYPNOTIC TEES

Posted by admin in Hypnotic, Slaps Wind
Releasing exclusively in-store and online this Tuesday, July 24 at 11am HST.
SLAPS WIND
Aloha kākou!
Today’s FITSTRIKE release consists of a matching Slaps Wind set and a new tee design dubbed Hypnotic. The Slaps Wind 59FIFTY and matching 9TWENTY curved visor strapback feature a woodland camouflage base, traditional flag colors on the front, and finished off with yellow accents. The new Hypnotic tee showcases a rotating frame of FITTED crests, expanding out from the center, with the new glitch logo underneath and a crown on the back. It’s printed in white on a black tee as well as black on a yellow tee.
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