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04 Aug '10

FREEWHEELIN' x PRIDE

Posted by admin in 80s, Pride, Santa Cruz, Skateboarding
Releasing Saturday, August 7th



Aloha kakou!
Saturday's release is a salute of sorts to the world renowned skateboarding company known as Santa Cruz Skateboards, taking elements from their legendary icon and adding our esteemed slogan and Hawaiian flavor to it. Releasing alongside the Freewheelin' tee is a custom Pride fitted saturated in red and gold, drawing back to the colors featured on the shirt.
03 Mar '10

SUPPORT LOCAL SKATEBOARDING

Posted by admin in Local, Skateboarding, Support
Releasing Tuesday, March 9th.
This Support Local Skateboarding pack features 35 limited edition skateboard decks sold exclusively at APB, 100 custom trucker caps sold at both FITTED and APB, and 40 custom tees sold exclusively at FITTED.
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Please support FITTED family member Kenneth Brimer and his fight against leukemia. Kenny is currently in the process of receiving a bone marrow transplant and all proceeds from this pack will help with his rapidly growing medical expenses. 
We had the chance to ask Kenny a few questions about his situation and what his plans are for the future. Enjoy. Aloha.
Words and interview by: Rene Matthyssen
1. So brother Kenny, you and I go way back, but for those who don't know, please let everyone know how you first got involved in skateboarding.
I moved to Hawai'i in 1987 from Louisiana and I noticed that everyone either surfed or skated. Being that I can't swim that good, I started skating.
2. You are one of the original members of the infamous A'ala Park Bastards. What does it mean to you to be part of such a tight knit group of friends?
It means everything to me. I was lucky to have met the crew a long time ago, so that made it possible for me to become friends with everyone on a personal level.
3. Alright, let's get down to business. How did you find out you had Leukemia?
I had a little skateboarding accident that resulted in a fractured skull. I had blood tests done at the ER, and from those tests is how the doctors found out I had leukemia (CLL).
4. When you first called me on November 11th 2009 to tell me that they had found a match for your bone marrow transfer, I was stunned. I told myself 'Kenny has gotta be the luckiest damn Irish man on the planet.' And then you said there were over 300 potential matches, good things happen to good people. Tell us how you felt when you got the good news.
When they called me it was about 3 weeks into the search. People search for years for a match, and I was aware of this, so I had already come to terms with the possibility that it might take a long time.  When I answered the phone and the bone marrow transplant coordinator said 'You're a very lucky man,' all the doubts I had were gone. It was the first time I thought everything was going to be alright. 
5. You are currently in California getting ready for your transplant. What is the process and when can we expect to see you rolling around on your skateboard again?
I'll be in Cali until May or June as far as when I can skate or even go back to a normal life. That all depends on how my body takes the transplant. I could be fine in May or it could take 2 years for things to be back to normal. I'm shooting for May.
6. Personally, I have gained a few things from your experience. The first is a new found admiration for your amazingly positive spirit that has kept us all going and the second is to savor every moment that life has to offer. What is one thing you have personally gained from your experience?
When I was first diagnosed, the first person that I talked to was my friend Yong Ki and he said 'Remember that the leukemia is in your body and not in your mind, stay positive and you'll be alright.' What I'm saying is the power of positive thinking is amazing and I didn't realize that until this happened to me. Through faith, anything is possible.
7. Alright Mr. Kenneth Brimer. I'm gonna end on that note, as for you, please feel free to give thanks to any and all.
I just want to thank everybody who put their lives on hold even for just one second to help me and my cause. I have a new found love for the human race because of you. A special thanks to all my family and friends, I love you all!
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Kenneth is also a budding videographer; peep out the short he put together showcasing the board and shirt.
[flashvideo file=video/kenny_short.flv /]
28 Aug '09

SKATE DAZE

Posted by admin in Collectibles, History, Skateboarding, Stickers
Releasing tomorrow, August 29th.
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Over 25 years of Skateboarding history is included in this collection of stickers. These stickers range from classic collectibles to island companies that supported the early skateboarding years here on the islands. Every one of these stickers were free, somehow acquired from a traveling pro at a demo, contest sticker toss, friends who were sponsored by various companies, raiding company warehouses, sponsorship packages, or stolen from skate shops. These are the real deal and the contemporary skate art will never compare. There aren't many brands whose graphics haven't been influenced or straight up bit completely from classic skateboard art. (Present company included) Take a close look and spot some of your favorites.

Details of the product are as follows: On deck is a trucker snap-back hat with the two front panels featuring the above mentioned history of skateboarding stickers from Cuzzo's personal collection. The back four panels are fabricated out of mesh with a stitched Fitted crest resting on the back; white snap strap. The brim is constructed of foam with black up top (white stitching) and red underside (also constructed of foam). Included in this pack is a tank top which revisits our Blood, Sweat & Tears pack with the same graphic run in white printed on the backside and a Fitted crest on the front left chest area. Lastly a black logo tee filled with the same artwork as seen on the trucker hat. Support local skateboarding!
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07 Apr '09

K-STREET

Posted by admin in 1980s, K-Street, Kona Street, Mens, Skateboarding, Tees
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Aloha.
Although skateboarding had it’s humble beginnings in the ‘70s, it became a little more fashionable and picked up it’s mass appeal in the ‘80s. This is when it started picking up as a sort of lifestyle, and more skaters were inclined to hit certain street spots versus the slopes of backyard pools, concrete skateparks and banks. Flat ground became more prevalent with certain key revitalizations & innovations such as urethane wheels, different board sizes & shapes as well as truck sizes. This generation of skaters had a more care free, do-it-yourself outlook on things, which made an easier progression in street and vert tricks. Skaters such as Steve Caballero, The Gonz, Mike Vallely, Natas Kaupas and Tony Hawk kept reinventing the game in both street and vert skating.

New companies were established which included such prestigious corporations (when corporations were not so cut-throat) such as Vans, Vision, Bones Brigade, Powell Peralta, Santa Cruz, Gull Wings & Independent. This made for advancements in skate decks and all the necessary accoutrements that were needed to keep you rolling. The ‘80s was unequivocally the golden era of skateboarding, before the tipping point of competitive corporations picked it up and began strategically exploiting this once individualistic lifestyle. Word to the X-Games.
This brief history laid the groundwork for our newest release in which we salute this classic period in the art of skating. We’ve put together an all white pocket tee: The front graphic pulls its inspiration from an old Sal Barbier H-Street deck which flipped an L.A. Kings logo; however we freaked this into our own. ‘K-Street’, as in ‘Kona Street’ with both the the FITTED logo & crown and FITTED crest printed on the pocket. SUPPORT LOCAL SKATEBOARDING!!