Releasing in-store, online, and at Kealopiko this Saturday, November 7 at 10am HST.
Please note, the Pohaku (black) camper will be an online exclusive, while the Mamalu (salmon), Innovation (yellow), Waiwai (navy), Rebuild (slate), and Governance (grey) campers will be in-store exclusives.Please abide by the new safety guidelines while shopping in-store.Photo: @jarettblake & @jmekawai
Models: Dr. Kamana’opono Crabbe, @lohelanikeliihoomalu & @808.fish
Once flawed and weakened, now beautiful and strong. Once cracked and broken, now whole and restored. Used to mend bowls, paddles, canoes, gourds, and more, pewa and other types of patches hoʻoikaika (increase structural integrity) and elevate aesthetic appeal. Rather than casting important items aside, we repair them, continue to use and love them, then pass them on to the next generation. Another hoʻoilina of our kūpuna is hoʻoikaika on the mental and spiritual planes. Thus, kanaka potentials are fully realized when spiritual strength and intellectual prowess meet grit and sweat equity. Think of Kamehameha I. Implementing mass scale agricultural projects throughout Nuʻuanu after his last battle there. Restoring the health and well being of the makaʻāinana was achieved through food production and sound governance. Building and repairing certain pilina (relationships) likely played a role in helping people to work together for the collective good. Like our ancestors who lived in those times, we overcome crises by working together and actively sharing knowledge and resources. We fortify our perspectives and innovate our approaches. We mend physically and strive mentally to keep moving forward. E hoʻoikaika mau!
Words can’t express how excited and proud we are to officially announce the first collection from our collaboration with our dear friends at Kealopiko, releasing tomorrow, November 7 at both FITTED and Kealopiko’s Oʻahu location. At the heart of this collection is the stylized pewa pattern, utilized throughout all of the cut and sew garments. The entire first collection spans 24 premium pieces as outlined below. Please note that the campers were made in very low quantities and will have a strict limit of one per customer. Stay tuned for a full-length video sharing moʻolelo behind the collection releasing tomorrow! FITTED FOR KEALOPIKO HOʻOIKAIKA CAMPERS
In-store only: Rebuild (slate/pink/yellow), Waiwai (navy/ocean/teal), Governance (grey/black), Mamalu (salmon/white/red), Innovation (yellow/orange/red)
Online only: Pohaku (black/shadow)
Each camper strapback was handmade with the collection logo on the front in white and the FITTED crown and Kealopiko handwritten logo in teal on the back. They also feature durable custom strap enclosures in the back. Because each panel was cut and sewn from larger fabric rolls, every camper’s pattern coverage is unique. Campers were made in extremely low quantities, so there will be a strict limit of one hat per customer in-store and online. Our in-store exclusive stock is limited to only 12 pieces or less in each style, while our online exclusive stock is limited to only 30 pieces. FITTED FOR KEALOPIKO 4 FOR YOU TEE – Turquoise, Purple, or Black
FITTED FOR KEALOPIKO 4 FOR YOU LONG-SLEEVE TEE – Guava
FITTED FOR KEALOPIKO 4 FOR YOU TANK TOP – Black
The front features the collection logo printed in white on the left chest, while the back features Kealopiko’s logo repeated four times in different colors, referring to the traditional Hawaiian method of counting in multiples of four, and the FITTED/Kealopiko mashup logo printed underneath. FITTED FOR KEALOPIKO PULLOVER ALOHA SHIRT – Pistachio or Blue
Premium 100% cotton pullover aloha shirt with a four-button closure and left chest pocket. FITTED FOR KEALOPIKO SWEATSHIRT – Green
FITTED FOR KEALOPIKO SWEATSHORT – Green
100% cotton sweatshirt and sweatshort featuring the pewa pattern in black printed over the entire body. The sweatshirt features raglan sleeves, and the sweatshort features a drawstring closure and three pockets. We recommended going one size smaller for the sweatshort. FITTED FOR KEALOPIKO BASIC TEE – Grey
FITTED FOR KEALOPIKO WOMEN’S TEE DRESS – Grey
FITTED FOR KEALOPIKO WOMEN’S SCOOP NECK TEE – Black
All three tees are cut and sewn from 100% cotton with full pattern coverage over the bodies. The women’s scoop neck tee features the collection logo on the left chest, and the women’s tee dress features a left chest pocket. FITTED FOR KEALOPIKO PAREO – Purple, Yellow, or White
FITTED FOR KEALOPIKO PIN – Gold or Gold/Black
FITTED FOR KEALOPIKO PAREO STICKERS
Each pareo is crafted from lightweight 100% cotton measuring 66 in. x 46 in. Each pin measures 1 in. wide. Stickers will be sold individually in-store and as a set of eight online.