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11 Sep '14

SUMMER 2014 “PERCEPTION” DELIVERY 2 (FINAL RELEASE)

Releasing in-store, online, and at select stockists this Saturday, September 13th, 2014.
IMG_9490
Aloha kākou!
We proudly present to you the final release of our Summer 2014 “Perception” Delivery 2 collection. Utilizing the same three patterns from Delivery 1 (Maiʻa, Vanquish, and Kālā Pepa) in bolder, darker colors, we continue to explore the perception of Hawaii from the outside looking in as well as the inside looking out.
As our entire Summer 2014 “Perception” Collection comes to a close, we’d like to say “Mahalo!” to everyone for their ongoing support and aloha. You help us strive to make the best product we can, and it inspires us to push the boundaries on everything we do moving forward. We can’t wait to show you what’s next…

VANQUISH
This pattern is an amalgamation of Hawaiʻi’s lost native birds. All the extinct birds seen on this pattern have been vanquished due to invasive plants and animals after foreign assimilation. Beautiful birds like the ʻiʻo, ʻiʻiwi, ʻelepaio, palila, and ʻakohekohe, just to name a few, all suffered this fate. From an inside perspective, Hawaiians see the ruins of a once thriving ecosystem.

KĀLĀ PEPA
A collage of early Hawaiian bank notes that used to be in circulation. “Kālā pepa” refers to the brief history of the Hawaiian currency and how it represents not only the transition from the barter system but how a rich and prolific culture succumbed to the imperialistic mentality that dominated the times. In Delivery 2, we focus on darker “blood money” imagery for this concept.

 
Vanquish Aloha 59FIFTY
All over Vanquish pattern on a full polyester Tuflex 59FIFTY. Features white embroidery all around, along with a white top button.
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Kālā Pepa Kamehameha 59FIFTY
Features a black polyester twill crown with white front logo. The Kala Pepa pattern covers the entire visor in blood red and the inside liner features the Friend or Foe artwork, depicting the old ways of Hawaiian law-keeping. The back crest is stitched in red and white while the side crown and New Era logo are black.
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Friend or Foe Tee – Black
On a black tee, this design takes us back to the old Hawaiian way of policing in the kingdom, before western military presence. Back then there were no fines or jail cells. You break the law, you face the consequences. Features a white crown on the upper back.
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Kālā Pepa Who The Crown Fits Tee – Black
Our standard logo on a black tee with red Kālā Pepa fill along with a clear gel crown on the back.
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back
 
Tri-Lock Gradient Tee – Black
Features a large graphic of repeating tri-locks on the front in a sunrise red-to-yellow gradient on a black tee. A clear gel crown is seen on the back.
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05 Sep '14

SUMMER 2014 “PERCEPTION” DELIVERY 2 (FIFTH RELEASE)

Releasing in-store, online, and at select stockists this Saturday, September 6th, 2014.
IMG_5706
Aloha kākou!
We present to you the fifth release of our Summer 2014 “Perception” Delivery 2 collection. Utilizing the same three patterns from Delivery 1 (Maiʻa, Vanquish, and Kālā Pepa) in bolder, darker colors, we continue to explore the perception of Hawaii from the outside looking in as well as the inside looking out.

MAIʻA
A bold floral pattern that embodies the look of the classic aloha shirts found at Dukeʻs Lane, the popular open market spot where tourists would go to find loud and cheap aloha shirts. It acts as a representation of the outside perception of Hawaii in the mid 1900’s, being a bright and colorful tourist attraction.

KĀLĀ PEPA
A collage of early Hawaiian bank notes that used to be in circulation. “Kālā pepa” refers to the brief history of the Hawaiian currency and how it represents not only the transition from the barter system but how a rich and prolific culture succumbed to the imperialistic mentality that dominated the times. In Delivery 2, we focus on darker “blood money” imagery for this concept.

 
Maiʻa H Pride Strapback
This H Pride features a bold new look, split between the front and back. The front four panels of the crown are made with CoolMax fabric—featuring specially engineered moisture management to help keep you cool and dry—while the back two panels feature a sublimated Maiʻa pattern printed on satin. It also features a rich red suede visor and top button, along with a brown leather strap and brass buckle. Logos and eyelets are embroidered in white while the crown panels and visor feature contrasted blue stitching. To complete the look we’ve added our Pacific Standard label to the left of the strap.
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Kālā Pepa Mua Snapback
The entire hat is covered with our Kālā Pepa pattern in blood red, printed on a fabric that mimics those used for bank bags, which further enhances the "kālā" theme. All embroideries are black along with the snap enclosure and top button. The satin liner features the Friend or Foe artwork we've used in the past, depicting the old ways of Hawaiian law-keeping.
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One Speed Tee – Black
Bringing back our classic One Speed design from years ago in clear gel and red ink on a black tee. This design shows that contrary to the perception of being stuck on an island and behind on ideas and development, we actually provide the lane between east and west, north and south; and with our “mix plate” of cultures, beliefs, and inspiration, we can race with the best of them.
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sleeve
 
Aloha Served Daily Tee – Yellow
Featuring our popular ASD design on a yellow tee. The front features a small white left chest logo, while the back features a larger logo utilizing colors that tie back to the Summer Delivery 2 Collection.
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back
 
Kālā Pepa Aloha Means Hello Tee – Black
A black tee featuring our Aloha Means Hello design, showing that Aloha has multiple meanings, in clear gel outlines filled with the blood red Kālā Pepa pattern.
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28 Aug '14

SUMMER 2014 “PERCEPTION” DELIVERY 2 (FOURTH RELEASE)

Releasing in-store, online, and at select stockists this Saturday, August 30th, 2014.
IMG_3043
Aloha kākou!
We present to you the fourth release of our Summer 2014 “Perception” Delivery 2 collection. Utilizing the same three patterns from Delivery 1 (Maiʻa, Vanquish, and Kālā Pepa) in bolder, darker colors, we continue to explore the perception of Hawaii from the outside looking in as well as the inside looking out.

MAIʻA
A bold floral pattern that embodies the look of the classic aloha shirts found at Dukeʻs Lane, the popular open market spot where tourists would go to find loud and cheap aloha shirts. It acts as a representation of the outside perception of Hawaii in the mid 1900’s, being a bright and colorful tourist attraction.

VANQUISH
This pattern is an amalgamation of Hawaiʻi’s lost native birds. All the extinct birds seen on this pattern have been vanquished due to invasive plants and animals after foreign assimilation. Beautiful birds like the ʻiʻo, ʻiʻiwi, ʻelepaio, palila, and ʻakohekohe, just to name a few, all suffered this fate. From an inside perspective, Hawaiians see the ruins of a once thriving ecosystem.

 
Maiʻa Aloha Snapback
Features the Maiʻa pattern printed inside-out covering the entire crown, while the visor features the same pattern printed normally on the outside. The Aloha logo is embroidered in white, while the side crown, side New Era logo, top button, and back crest are all stitched in red. Also features bright green eyelets and a white snap enclosure.
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Vanquish Native Snapback
An all black spacer mesh crown with our Vanquish pattern printed on the visor and top button. Also features all white embroidery and snap enclosure.
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Vanquish Crest Tee – Black
Features our crest large on the front in white, filled with the Vanquish pattern and features a white crown hit on the back, all on a black tee.
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back
 
Maiʻa Who The Crown Fits Tee – Red
Our standard logo on a red tee with Maiʻa fill and black crown on the upper back.
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Escape to Paradise Tank – Mahi
Our classic Escape to Paradise ode to tourism marketing as well as a slight nod to Carlitoʻs Way, where the phrase was taken from. The design sits on a mahi tank top with a white crown on the back.
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17 Aug '14

SUMMER 2014 “PERCEPTION” DELIVERY 2 (THIRD RELEASE)

Posted by admin in 2014, FITTED, Perception, summer, Vanquish
Releasing in-store and online this Tuesday, August 19th, 2014. Releasing at select stockists later this week.
IMG_8786
Aloha kākou!
We present to you the third release of our Summer 2014 “Perception” Delivery 2 collection. Utilizing the same three patterns from Delivery 1 (Maiʻa, Vanquish, and Kālā Pepa) in bolder, darker colors, we continue to explore the perception of Hawaii from the outside looking in as well as the inside looking out.

VANQUISH
This pattern is an amalgamation of Hawaiʻi’s lost native birds. All the extinct birds seen on this pattern have been vanquished due to invasive plants and animals after foreign assimilation. Beautiful birds like the ʻiʻo, ʻiʻiwi, ʻelepaio, palila, and ʻakohekohe, just to name a few, all suffered this fate. From an inside perspective, Hawaiians see the ruins of a once thriving ecosystem.

 
Vanquish Bucket
Features an all-over Vanquish pattern printed on polyester poplin.
front
 
Vanquish Pacific Standard 5-Panel Camp
An all-over Vanquish print on polyester poplin with our Pacific Standard label stitched on the front. Features a white side crown and back crest, along with a black strap.
front
back
left
right
 
Native Beanie
12" cuffed black beanie with our Native script embroidered on the front in red.
front
 
Every Day Tee – Black
A new design that takes inspiration from the vintage Hawaii travel posters in the mid-1900’s, showcasing Hawaii as a warm tropical destination. Here in Hawaii, Aloha is served daily, every day of the year. Also features a small white crown on the back.
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Vanquish Native Tee – Heather Gray
A heather gray tee with our Native script logo, filled with the Vanquish pattern. A black crown sits near the top back.
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14 Aug '14

SUMMER 2014 “PERCEPTION” DELIVERY 2 (SECOND RELEASE)

Posted by admin in FITTED, Maiʻa, Perception, summer
Releasing in-store, online, and at select stockists this Saturday, August 16th, 2014.
IMG_5218
Aloha kākou!
We present to you the second release of our Summer 2014 “Perception” Delivery 2 collection. Utilizing the same three patterns from Delivery 1 (Maiʻa, Vanquish, and Kālā Pepa) in bolder, darker colors, we continue to explore the perception of Hawaii from the outside looking in as well as the inside looking out.

MAIʻA
A bold floral pattern that embodies the look of the classic aloha shirts found at Dukeʻs Lane, the popular open market spot where tourists would go to find loud and cheap aloha shirts. It acts as a representation of the outside perception of Hawaii in the mid 1900’s, being a bright and colorful tourist attraction.

 
Maiʻa Bucket
Features an all-over Maiʻa pattern printed on polyester poplin.
front
 
Mai‘a Pacific Standard 5-Panel Camp
Our Mai‘a pattern printed on polyester poplin. Features our Pacific Standard label stitched on the front with white side crown and back crest, along with a black strap.
front
back
left
right
 
Kill Them With Aloha Beanie
12” cuffed heather gray beanie with "Kill Them With Aloha" embroidered in white on the front.
front
 
Maiʻa Aloha Tee - Heather Gray
Features a Maiʻa filled Aloha logo on a heather gray tee, with white outline and crown on the back.
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back
 
Kill Them With Aloha Tee - White
Our military inspired design in tonal white on a white tee with red accents, which is a nod to the military presence in Hawaii during the WWII era.
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back
side
 
Aloha Served Daily Tank Top - Black
Featuring our popular ASD design on a black tank top. The front features a small white left chest logo, while the back features a larger logo utilizing colors that tie back to the Summer Delivery 2 Collection.
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back

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