25 Aug '16


Releasing in-store, online, and at select stockists this Saturday, August 27 at 11am HST.
Photo: @jasonjko
Model: @salvacio90

Aloha kākou!
With the kau wela (summer) season in full swing, we are proud to present the next release from our Summer 2016 Aholoa Collection, dropping this Saturday.
Aholoa translates to “long breath” in Hawaiian, and to us, we think about the summer sun and our hopes that the sun holds its breath so that we can keep enjoying its ever-giving life before having to sink into the ocean. The Aholoa collection is a tribute to the summer sun and the memories made during this beautiful season, through the use of new stories, designs, and materials. A running theme this season is celebrating the old school street car culture we witnessed as keiki during the summers. Old school Datsuns, VWs, and lifted Toyotas, cruising all around the island or just cruising in a secret random parking lot, creating a party every time.
We’ve introduced two new patterns specifically for the Aholoa collection as well. Finish Line is a car-inspired pattern that resembles a checkered flag, but with niuhi tri-lock shapes making up the black squares. DPICT (Disruptive Pattern Island Camouflage Triangle) Camo combines our two proprietary camouflage patterns—Island Camo and Tri-Camo—into a seamless woodland-inspired camouflage, with highly stylized island shapes in the foreground and subtle Tri-Camo in the background.
This season, we’re also showcasing our first full collection of cut and sew silhouettes, built to live as timeless sportswear pieces, using high-quality material selections with intricate subtle details and constructed to the highest standards. These silhouettes will form the foundation of our entire cut and sew program, ushering in a new level of design technique as we continue to strive for the best quality product for our customers.
DPICT Camo Dark to Dawn Unstructured Strapback
This new private-label strapback is perfect for any environment with its unstructured 100% polyester build. The entire hat showcases our DPICT Camo pattern, including the back strap, while the front Dark to Dawn FITTED logo, side crown, and ASD motto on the back are all stitched in white. The back also features a hide-away pocket to tuck in the excess strap for a seamless look.
Overland Long-Sleeve Tee – Black or White
A brand new design this season, inspired by off-road racing in the early 90’s, with an old school color scheme and a variety of logos that mimic traditional sponsorship badges. On both sleeves we have FITTED and the same angled design behind it with trilocks at the top, along with a crown on the upper back.
Aholoa Sticker Set
A pack of stickers relating to our Summer 2016 Aholoa releases, all printed in related colors.