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05 Sep '14

SUMMER 2014 “PERCEPTION” DELIVERY 2 (FIFTH RELEASE)

Releasing in-store, online, and at select stockists this Saturday, September 6th, 2014.
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Aloha kākou!
We present to you the fifth release of our Summer 2014 “Perception” Delivery 2 collection. Utilizing the same three patterns from Delivery 1 (Maiʻa, Vanquish, and Kālā Pepa) in bolder, darker colors, we continue to explore the perception of Hawaii from the outside looking in as well as the inside looking out.

MAIʻA
A bold floral pattern that embodies the look of the classic aloha shirts found at Dukeʻs Lane, the popular open market spot where tourists would go to find loud and cheap aloha shirts. It acts as a representation of the outside perception of Hawaii in the mid 1900’s, being a bright and colorful tourist attraction.

KĀLĀ PEPA
A collage of early Hawaiian bank notes that used to be in circulation. “Kālā pepa” refers to the brief history of the Hawaiian currency and how it represents not only the transition from the barter system but how a rich and prolific culture succumbed to the imperialistic mentality that dominated the times. In Delivery 2, we focus on darker “blood money” imagery for this concept.

 
Maiʻa H Pride Strapback
This H Pride features a bold new look, split between the front and back. The front four panels of the crown are made with CoolMax fabric—featuring specially engineered moisture management to help keep you cool and dry—while the back two panels feature a sublimated Maiʻa pattern printed on satin. It also features a rich red suede visor and top button, along with a brown leather strap and brass buckle. Logos and eyelets are embroidered in white while the crown panels and visor feature contrasted blue stitching. To complete the look we’ve added our Pacific Standard label to the left of the strap.
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back
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Kālā Pepa Mua Snapback
The entire hat is covered with our Kālā Pepa pattern in blood red, printed on a fabric that mimics those used for bank bags, which further enhances the "kālā" theme. All embroideries are black along with the snap enclosure and top button. The satin liner features the Friend or Foe artwork we've used in the past, depicting the old ways of Hawaiian law-keeping.
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One Speed Tee – Black
Bringing back our classic One Speed design from years ago in clear gel and red ink on a black tee. This design shows that contrary to the perception of being stuck on an island and behind on ideas and development, we actually provide the lane between east and west, north and south; and with our “mix plate” of cultures, beliefs, and inspiration, we can race with the best of them.
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sleeve
 
Aloha Served Daily Tee – Yellow
Featuring our popular ASD design on a yellow tee. The front features a small white left chest logo, while the back features a larger logo utilizing colors that tie back to the Summer Delivery 2 Collection.
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back
 
Kālā Pepa Aloha Means Hello Tee – Black
A black tee featuring our Aloha Means Hello design, showing that Aloha has multiple meanings, in clear gel outlines filled with the blood red Kālā Pepa pattern.
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back
28 Aug '14

SUMMER 2014 “PERCEPTION” DELIVERY 2 (FOURTH RELEASE)

Releasing in-store, online, and at select stockists this Saturday, August 30th, 2014.
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Aloha kākou!
We present to you the fourth release of our Summer 2014 “Perception” Delivery 2 collection. Utilizing the same three patterns from Delivery 1 (Maiʻa, Vanquish, and Kālā Pepa) in bolder, darker colors, we continue to explore the perception of Hawaii from the outside looking in as well as the inside looking out.

MAIʻA
A bold floral pattern that embodies the look of the classic aloha shirts found at Dukeʻs Lane, the popular open market spot where tourists would go to find loud and cheap aloha shirts. It acts as a representation of the outside perception of Hawaii in the mid 1900’s, being a bright and colorful tourist attraction.

VANQUISH
This pattern is an amalgamation of Hawaiʻi’s lost native birds. All the extinct birds seen on this pattern have been vanquished due to invasive plants and animals after foreign assimilation. Beautiful birds like the ʻiʻo, ʻiʻiwi, ʻelepaio, palila, and ʻakohekohe, just to name a few, all suffered this fate. From an inside perspective, Hawaiians see the ruins of a once thriving ecosystem.

 
Maiʻa Aloha Snapback
Features the Maiʻa pattern printed inside-out covering the entire crown, while the visor features the same pattern printed normally on the outside. The Aloha logo is embroidered in white, while the side crown, side New Era logo, top button, and back crest are all stitched in red. Also features bright green eyelets and a white snap enclosure.
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Vanquish Native Snapback
An all black spacer mesh crown with our Vanquish pattern printed on the visor and top button. Also features all white embroidery and snap enclosure.
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back
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Vanquish Crest Tee – Black
Features our crest large on the front in white, filled with the Vanquish pattern and features a white crown hit on the back, all on a black tee.
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back
 
Maiʻa Who The Crown Fits Tee – Red
Our standard logo on a red tee with Maiʻa fill and black crown on the upper back.
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Escape to Paradise Tank – Mahi
Our classic Escape to Paradise ode to tourism marketing as well as a slight nod to Carlitoʻs Way, where the phrase was taken from. The design sits on a mahi tank top with a white crown on the back.
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14 Aug '14

SUMMER 2014 “PERCEPTION” DELIVERY 2 (SECOND RELEASE)

Posted by admin in FITTED, Maiʻa, Perception, summer
Releasing in-store, online, and at select stockists this Saturday, August 16th, 2014.
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Aloha kākou!
We present to you the second release of our Summer 2014 “Perception” Delivery 2 collection. Utilizing the same three patterns from Delivery 1 (Maiʻa, Vanquish, and Kālā Pepa) in bolder, darker colors, we continue to explore the perception of Hawaii from the outside looking in as well as the inside looking out.

MAIʻA
A bold floral pattern that embodies the look of the classic aloha shirts found at Dukeʻs Lane, the popular open market spot where tourists would go to find loud and cheap aloha shirts. It acts as a representation of the outside perception of Hawaii in the mid 1900’s, being a bright and colorful tourist attraction.

 
Maiʻa Bucket
Features an all-over Maiʻa pattern printed on polyester poplin.
front
 
Mai‘a Pacific Standard 5-Panel Camp
Our Mai‘a pattern printed on polyester poplin. Features our Pacific Standard label stitched on the front with white side crown and back crest, along with a black strap.
front
back
left
right
 
Kill Them With Aloha Beanie
12” cuffed heather gray beanie with "Kill Them With Aloha" embroidered in white on the front.
front
 
Maiʻa Aloha Tee - Heather Gray
Features a Maiʻa filled Aloha logo on a heather gray tee, with white outline and crown on the back.
front
back
 
Kill Them With Aloha Tee - White
Our military inspired design in tonal white on a white tee with red accents, which is a nod to the military presence in Hawaii during the WWII era.
front
back
side
 
Aloha Served Daily Tank Top - Black
Featuring our popular ASD design on a black tank top. The front features a small white left chest logo, while the back features a larger logo utilizing colors that tie back to the Summer Delivery 2 Collection.
front
back
08 Aug '14

SUMMER 2014 “PERCEPTION” DELIVERY 2 (FIRST RELEASE)

Posted by admin in Delivery 2, FITTED, Maiʻa, Perception, summer
Releasing in-store, online, and at select stockists this Saturday, August 9th, 2014.
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Aloha kākou!
We are proud to present to you the first release of our Summer 2014 “Perception” Delivery 2 collection. Utilizing the same three patterns from Delivery 1 (Maiʻa, Vanquish, and Kālā Pepa) in bolder, darker colors, we continue to explore the perception of Hawaii from the outside looking in as well as the inside looking out.

MAIʻA
A bold floral pattern that embodies the look of the classic aloha shirts found at Dukeʻs Lane, the popular open market spot where tourists would go to find loud and cheap aloha shirts. It acts as a representation of the outside perception of Hawaii in the mid 1900’s, being a bright and colorful tourist attraction.

 
Maiʻa Mua 59FIFTY
A black crowned 59FIFTY with a teal uppervisor and teal spot embroidery within the front white Mua logo. The undervisor and top button feature the Maiʻa pattern in satin, while the back crest and side crown are embroidered in white.
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Maiʻa Cheehuu Snapback
Features an all red spacer mesh crown with the visor and top button covered in the Maiʻa pattern. Also features white embroidery all around, along with a white snap enclosure and black eyelets.
front
back
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right
 
Every Day Beanie
12" cuffed red beanie with our new Every Day label stitched on the front.
front
 
Maiʻa Aloha Means Hello Tee – Mahi
A mahi colored tee featuring our Aloha Means Hello design, showing that Aloha has multiple meanings, in white outlines filled with the Maiʻa pattern.
front
back
 
Pacific Standard Raglan – Heather Gray/Charcoal
The double entendre of our Hawaii Standard Time zone as well as our belief that what we do at FITTED sets the standard here in Hawaii. Features our Pacific Standard logo on the front left chest and a small white crown on the upper back with “Aloha Served Daily” written underneath in red. Large green palm trees on both sides complete the look.
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07 Aug '14

SUMMER 2014 "PERCEPTION" DELIVERY 2 LOOK BOOK

Posted by admin in 2014, Delivery 2, FITTED, Maiʻa, Perception, summer
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We continue our exploration of “Perception” in Hawaii with our Summer 2014 Delivery 2 Collection. Working off the three patterns we introduced in Delivery 1, we transition into darker imagery through the use of bolder, deeper colors.
Like our Delivery 1 Collection, our Delivery 2 Collection takes it back to the early to mid-1900’s, from the annexation of Hawaii to our admittance into statehood and beyond. The overall theme is “Perception,” and with that we focus on the tourism boom in Hawaii and the perception of outsiders looking in vs. the insiders looking out. The hula shows, tiki bars, wahine in grass skirts, and everything in between — there was a grand perception of Hawaii that wasn’t necessarily matched from the inside.
The entire Summer collection (Delivery 1 and 2) revolves around three patterns: Maiʻa, Vanquish, and Kala Pepa, with all three relating to either an outside perception or inside perception of Hawaii during this time period.
MAIʻA
A bold floral pattern that embodies the look of the classic aloha shirts found at Dukeʻs Lane, the popular open market spot where tourists would go to find loud and cheap aloha shirts. It acts as a representation of the outside perception of Hawaii in the mid 1900’s, being a bright and colorful tourist attraction.
VANQUISH
This pattern is an amalgamation of Hawaiʻi’s lost native birds. All the extinct birds seen on this pattern have been vanquished due to invasive plants and animals after foreign assimilation. Beautiful birds like the ʻiʻo, ʻiʻiwi, ʻelepaio, palila, and ʻakohekohe, just to name a few, all suffered this fate. From an inside perspective, Hawaiians see the ruins of a once thriving ecosystem.
KĀLĀ PEPA
A collage of early Hawaiian bank notes that used to be in circulation. “Kālā pepa” refers to the brief history of the Hawaiian currency and how it represents not only the transition from the barter system but how a rich and prolific culture succumbed to the imperialistic mentality that dominated the times. In Delivery 2, we focus on darker “blood money” imagery for this concept.

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