1
20 Aug '15

SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Releasing in-store and online at FittedHawaii.com this Saturday, August 22nd.
blog image
Model: Kelsie Megan (@kmwml)
Aloha kākou!
Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.
For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ʻIliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.
 
Koa Tree Camo Aloha Snapback
In almost direct contrast to our shop-exclusive ʻIliahi Tree Camo Aloha snapback, this snapback features a white mesh crown with a full black neoprene visor. The front Aloha embroidery is sublimated with our Koa Tree Camo pattern, while the top button, side logos and back crest stand out in a cerulean blue. Around the back we have a black snap enclosure.
front
back
left
right
 
Koa Tree Camo Who The Crown Fits Tee – Black
Our standard logo tee featuring a Koa Tree Camo fill, along with a white outline and a small white crown on the back.
front
back
 
Vamp Keiki Tee – Blue
A design from earlier this season inspired by one of the finest ukulele crafters in Hawaii. This time it’s printed on a blue tee for the keiki and toddlers.
front
back
13 Aug '15

SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Releasing in-store and online at FittedHawaii.com this Saturday, August 15th.
blog image
Model: Christian Aloisio
Aloha kākou!
Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.
For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ʻIliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.
 
Koa Tree Camo Slaps Wind 59FIFTY
An extra clean, all-black neoprene 59FIFTY with a blacked out Hawaiian flag on the front and white embroidery around the sides and back. Our Koa Tree Camo pattern finds its way to the satin inner liner and the undervisor, creating a nice contrast.
front
back
left
right
bottom
06 Aug '15

SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Releasing in-store and online at FittedHawaii.com this Saturday, August 8th.
blog image
Model: Christian Aloisio
Aloha kākou!
Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.
For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ʻIliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.
 
Koa Tree Camo Big Game Hunters 59FIFTY
Featuring breathable black spacer mesh on the side and back panels while the front two panels are polyester sublimated with our Koa Tree Camo pattern. The visor and top button are made of black neoprene. A blue and white Big Game Hunters patch is stitched onto the front panels, while tonal crown and New Era logos are embroidered on the sides and a black/white crest is seen on the back.
front
back
left
right
 
Le Fitted Tee – White
Released earlier this season, this design is inspired by Art Nouveau painter Alphonse Mucha. The Art Nouveau movement focused on design reform to bring higher quality and improved standards to design and other goods, and we took their emphasis on quality and translated that to the historical value of the koa and ‘iliahi commodities to Hawai‘i.
front
back
 
Koa Tree Camo Aloha Served Daily Hoodie – Black
An all black hoodie featuring a small white ASD logo on the front left chest and a large version on the back filled with our Koa Tree Camo pattern.
front
back
30 Jul '15

SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Releasing in-store and online at FittedHawaii.com this Saturday, August 1st. blog image blog image Aloha kākou! Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds. For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ʻIliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.   Koa Tree Camo Aloha 59FIFTY Our next 59FIFTY this season features a black neoprene crown mixed with a black spacer mesh visor and top button. The front, side, and back embroideries are olive green, while our Koa Tree Camo floods the inner satin liner. front back left right bottom   Jamo Rocks Tee – Black An old favorite, the Jamo Rocks tee is a nod to the 80 proof spirit we all enjoy, with our signature FITTED twist. Triple distilled and served daily on the rocks. front back   Big Hunt Tee – Black 80’s and 90’s babies will relive fond memories of huffing and puffing on cartridges, snickering dogs, and bright orange plastic guns with this new design. The Big Hunt tee is a nostalgic ode to the Duck Hunt box art, flipped local style. front back
23 Jul '15

SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Posted by admin in Koa, Spring, summer, Weight of a Picul, ʻIliahi
Releasing exclusively at FITTED, in-store and online this Saturday, July 25th.
blog image
blog image
Model: Christian Aloisio
Aloha kākou!
Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.
For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ʻIliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.
 
ʻIliahi Tree Camo Aloha Snapback
This snapback features a breathable black mesh crown with a neoprene visor also in black. The front Aloha logo is beautifully sublimated with our colorful ʻIliahi Tree Camo pattern, while the top button, eyelets and side embroideries are done in a bright infrared color. It also features a infrared/white back crest and white snap enclosure to complete the look. This is a FITTED exclusive, found only at our brick at mortar location and our online store.
front
back
left
_82G3768
 
Smoke Hawaiian Cigars Tee – White
Inspired by classic cigar boxes and royal living, this tee is presented as an ode to King Kalākaua and his love for fine cigars. He was known to grow his own tobacco and crafted cigars as a hobby, some even said to have a slight sandalwood flavor. On the back of the tee, King Kalākaua’s portrait is proudly displayed with surrounding ʻiliahi and sandalwood, along with our regal crest making a comeback from our classic Duke shirt, and “Smoke Hawaiian Cigars” written below. The crest is also printed on the front left chest.
front
back

1 2 3 4 Next »