14 Aug '16


Posted by admin in EMB, , King Kamehameha
Releasing exclusively in-store and online this Tuesday, August 16 at 11am HST.
Photo: @ujfmaphotos
Aloha kākou!
This Tuesday we’ll be releasing the second part of our Eō pack, which we first released back in June on King Kamehameha Day. Eō translates to “Yes, I’m here” (in response to a name chant in one’s honor) in Hawaiian, and the pack was created in honor of Kamehameha the Great. The design of the Eō snapback centers around the patch on the front panels, known to all as the Coat of Arms representing the Kingdom of Hawaiʻi. This seal is an important piece of Hawaiian history, with each part carrying a deeper meaning beyond the visual surface.
In the center of the seal is a shield split into quadrants. The upper left and lower right quadrants feature the eight white, red, and blue stripes representing the main islands. The upper right and lower left quadrants feature Puloʻuloʻu (kapu sticks) which would be placed outside the King’s doorway for protection. The center is home to the ancient triangular Puela flag which was raised at sea by Hawaiian chiefs, along with two spears in a crossed position which is called Alia.
The two men standing on the left and right sides of the central shield are depictions of high chiefs Kamanawa (holding the spear) and his twin brother Kameʻeiamoku (holding the kahili). These two men were incredibly important to Kamehameha’s ascension to the throne, as they were among the first to support him in his rebellion against Kīwalaʻō, the ruler of the island of Hawaiʻi. They were also part of the fabled “Five Kona Chiefs” which became Kamehameha’s core council.
The statement running across the bottom of the Coat of Arms, “Ua Mau ke Ea o ka ʻĀina i ka Pono,” was first expressed by Kamehameha III after the Kingdom of Hawaiʻi was returned to the Hawaiian people by the British in 1843. For five long months, the islands were wrongfully occupied through the force of Captain George Paulet. The act became known as the Paulet Affair. When the British government finally found out, Admiral Richard Thomas was sent to end the occupation and restore the sovereignty of the Kingdom of Hawaiʻi, thus spawning those famous words that became our state motto, translated to mean "The Life of the Land is Perpetuated in Righteousness."
The Coat of Arms patch on the Eō snapback is perfectly complimented by the black corduroy on the front panels and visor, along with black mesh around the back, resulting in a clean and classic look. The sides feature tonal black embroidery while the back features a yellow and black crest. A yellow rope stands out along the top of the visor, and our new ASD Flag tag appears next to the white snap enclosure.
Releasing alongside the black Eō snapback are new colorways in our EMB tee and tank top. They both feature small embroidered crests on the front left chest, with small embroidered crowns on the back, with the black EMB tee featuring white embroidery and the yellow EMB tank top featuring black embroidery.
01 Nov '12


Releasing today, Nov. 1st. Please note, the online store will have this up for sale a little after 11. Please bare with us. Mahalo!

Aloha kakou!
One thing that separates Hawaiʻi versus the rest of the US is our way of thinking. The majority of the US tends to never reflect on the past; instead focusing solely on the future. However, we usually tend to use the past to help us in the future, by using the knowledge our ancestors passed down, as well as the mistakes they made. In ancient Hawaiʻi, our way of life sustained a healthy populace of kanaka (Hawaiians), without the advent of modern technology. They survived, lived off the land, and was, for the most part, disease (and dis-ease) free (pre-Western contact of course). In this day and age, even with the advancement in technology, science, engineering and medicine, we deal with hard-hitting matters such as poverty, homelessness, ever increasing drug usage, horrible socioeconomic matters and the almighty “rail issue” that’s always in the headlines these days. Add to the fact that Hawaiʻ’s population has increased dramatically, with a population that tops at 1.3 million. Which is why we’d like to say Imua Kamehameha! Vote Kamehameha for King, 2012!
Although just a "mock campaign", this pack is a way of gaining the attention of and educating the population that we don't always need to solely focus on the future to improve ourselves and our ʻaina. We can look to the past for guidance. The pack includes two tank tops (gray and navy blue colorways) that read Vote: Kamehameha 2012 Past For Future with white, navy blue and red. We also have included a black tee with the same campaign in the same colors, a private label snapback with black upper and all white brim, and a pack of bumper stickers. Lastly, we have a tee dubbed The Great Rail Robbery which alludes to the current rail issue that's a hard hitting topic in local politics, and also a slight nod to the classic Black Uhuru song of the same name. See the video below.

07 Sep '11


Hilo On My Chest
By Daniel Ikaika Ito

Releasing this Saturday, Sept. 10th (in-stores and online)

Hilo is on the rise, homey. Paie’a Projects and Fitted are teaming up, once again, with a basketball jersey and New Era fitted cap. This Hilo pack recognizes the modern and historical influences of the capital of Hawai‘i County.

It’s sons and daughters are doing it big in mainstream culture. The eastside of Moku o Keawe produces world-class fighters: Shout out to former UFC Champ and Brazilian jiu jitsu black belt BJ Penn! Hilo is not only a breeding ground for scrappers, the city is also a flower garden for femme fatales like Hawai‘i News Now’s Malika Dudley. The Hawai‘i Island town is also a hotbed for creativity these days. Hilo songbird Kaumakaiwa Kanaka’ole is evolving Hawaiian music, and his cousin Kuha‘o Zane is redefining Aloha wear at the same time.
“I think Hilo is known as a gathering place for talented locals, the type that go to Merrie Monarch, type that place music, the type that dance, and everybody comes to Hilo because it’s the second biggest city in Hawai‘i so naturally they’ll come to Hilo,” says Kuha‘o.
Kuha‘o’s designs in the family business, Sig Zane Designs, brought a young demographic to the brand and garnered KZ mainstream recognition. A feature story in Contrast Magazine’s The New Vintage issue, Interisland Terminal art exhibit, and Na Hoku Hanohano award has kept Kuha’o on the media’s radar for the last few years. Throughout all of this recognition KZ always reps his beloved hometown: Hilo.
“Getting together with Pai’ea Projects and Fitted, I was glad that they asked me to rep Hilo for this one and I was happy to be apart of it. I feel like Hilo has been sung before, but never in the modern way like with [this pack],” says Kuha‘o about the pack.
Like all Pai‘ea Projects designs, the basketball jersey and Fitted Kam, pays homage to Kamehameha the Great. The green in the hat and jersey represent the lushness of Hilo– as everybody knows that it’s a rainy old town. The black in the design celebrates the story about Kamehameha lifting the Naha stone. The great pōhaku weighs over 5,000 pounds and the #5 on the jersey gives props to Pai’ea’s achievement. The name “PAIEA” on the back refers to the nickname of Kamehameha, which means “hard-shelled crab.”
Today, the Naha stone lives in front of the Hilo Public Library, right where Kamehameha left it hundreds of years ago. Kuha’o and We Home Steady’s Malani, took Cuzzo, Skillet and Paul Kema to checkout the Naha stone. The two Keaukaha residents also took the O‘ahu boys around Hilo. Peep the video of their tour.
Hilo is known for many stunning natural scenery and spawning creative expression, like the Merrie Monarch Festival, Sig Zane Designs and Big Island Candies. There’s also a notorious side to the second largest city in the State.
“Drunk people?” laughs Kuha’o, when asked about what Hilo is known for. When it comes to the crip, Hilo is also home to many marijuana connoisseurs. Not surprising, Hilo is in a transitional period from rural to urban says Kuha’o.
“I would say [Hilo} is right in between right now. In 20 years it will be ‘city,’ but there’s still ‘country’ five minutes out [of Hilo town],” he explains.
Nobody can definitively predict the future of Hilo, but it’s sure to be on people’s radar. This Fitted x Paie’a Projects Hilo Pack helps put the city on the map, something that Kuha‘o will always be passionate about.
“I remember when I used to come Honolulu and tell people I was from Hilo and people would be like: ‘Wait, where is that?’ and totally tripping about it,” says KZ. “To bring the attention [with the Paie’a Projects x Fitted collaboration] to Hilo then that’s what’s worth it.”

14 Jun '11


Available now. Please check later on during the day for online availability

Aloha kakou!
This t-shirt was supposed to be apart of the Kamehameha Surf Team pack we dropped this past Friday, however due to issues we have no control over, it arrived just a bit late. An ode to the Great King Kamehameha with the well known idiom "Power To the People used in a political context to defend against oppression, an anti-establishment slogan used by the Black Panther Party. In this case, it's a call to stand up for the Original People of these islands and to continue to stand tall in the path of the World oppressors, aka the bankers, government and politicians. Burn down Babylon!