24 Jun '09


Posted by admin in Board Shorts, DVD, Hurley, Kekoa Cazimero
Just a head's up, for those that purchased the Kekoa Cazimero Ali'i New Era, please bring down your hand tags you received with your hat to get your own copy of Kekoa Cazimero's surf documentary, "Riding With Koa." Also, while on the topic, you'll be able to purchase the matching Hurley x Kekoa board shorts at any H.I.C. locations starting July 3rd. These board shorts feature the same artwork lined on the inside of the Ali'i Kamehameha.

27 May '09


Posted by admin in Kamehameha, Kekoa Cazimero, NEW ERA, Sandys
Releasing this Saturday, May 30th.
Aloha. We're proud to announce that the release of our long-awaited project with Kekoa Cazimero finally has a release date on the horizon. Here's a short bio for those unversed in Koa's history: Born and raised on the East side of O'ahu (Waimānalo to be specific), Koa graduated from Kaiser High School as valedictorian in 2007 and since the start of his surfing career, has won 5 state titles. Many of Cazimero's (he also bears relations to The Brothers Cazimero) first waves were caught at Cockroach Bay (Baby Makapu'u); these days however, you can catch Koa at either of his two favorite breaks: Sandy's or [Ala Moana] Bowls. Dubbed the "Ambassador of Aloha" (via ESPN), Kekoa has recently created his very own, non-profit organization appropriately titled "The Koa Tree Foundation" which "gives young surfers travel grants to compete on the mainland and scholarships to further their education." You can check his entire profile right here for further information on the young surfing prodigy. Details for the Homebreak after the jump.

First up is the custom-tailored "Ali'i" Kamehameha New Era designed from the ground up with the help of Koa and photog-extraordinaire Zak Noyle. Caked in black denim, the brim features detailed teal and pink stitching which wraps around the entire brim with a teal Kamehameha logo and underside, white eyelets and topped off with a pink button, crest and crown. The inside of this beauty is lined with satin and features a collage of the surroundings near his favorite homebreak, Sandy's, including some really dope murals that encompass the walls of the bathroom. (Photos courtesy Zak Noyle). The logo tee is printed on all pink and features the same fill seen on the lining of the hat. These, as usual, are very limited in numbers. A portion of the proceeds from this pack go to the "Koa Tree Foundation" and just as a head's up, there will be custom boardshorts featuring our artwork seen on the lining sold at Hurley. Please be on the lookout for Koa's documentary, Riding With Koa which should be available on DVD soon.
27 May '09


Posted by admin in Interview, Kekoa Cazimero
[Reigning Miss Hawai‘i Nicole Fox and Kekoa Cazimero styling it out at the world premiere of Riding With Koa. Photo: Kema/Pai‘ea Projects]
Night At the Documentary
Riding With Koa World Premiere Wrap-Up Interview With Kekoa Cazimero
By: Daniel Ikaika Ito
It took 14 months to make Riding With Koa, the biographical “action-umentary” about pro surfer Kekoa Cazimero. But, it only took one night to premiere the surf film to the world on Sunday May 24 in a packed Level 4 Night Club. Despite a stomach full of butterflies and a club full of family, friends, sponsors and fans, Cazimero kept his cool throughout the event; thanking everyone in the crew and all of those in his support network while on stage.
We caught up with the 19-year-old, goofy foot after signing autographs and giving one lucky grom a brand-new Eric Arakawa 6’ 0” to ask him about the emotions leading up to the premiere, the accuracy of the movie, the Koa Tree Foundation and how important style is.

Daniel Ito: What were you feeling before the world premiere of Riding With Koa?
Kekoa Cazimero: Leading up to the movie I was super nervous, you know – a lot of anxiety. I was real excited, but at the same time, I was real nervous about what the audience would think. There was a lot of stoke too, because there were times [where] we would get really pumped on the movie. There were other times when we would be like, 'Oh my god, it’s almost here!’. A lot of feelings and mixed emotions. But it was a good adrenaline rush.
D: What’s more nerve racking: paddling out to Pipe or screening an autobiographical film?
K: Both. It’s a different type of nervousness. For the movie, it was something I never really felt. I was anxious, but I was really stoked. Pipe too: anxious, stoked and scared. All the same emotions, but they’re generated in a different way. Just a lot of nervousness and excitement.
D: A lot of times with these autobiographical surf movies, it’s hit or miss whether the film portrays the person accurately. Do you feel like Riding With Koa captured your personality well?
K: I feel that Riding With Koa captured the true essence of everything I do in my life. My family. My friends. The way I surf. Chad Campbell nailed it! It’s kind of nuts because I know Chad, but at the time he was editing the movie I wasn’t super close to him. For Chad to come out with a movie like that he nailed it on the head.
D: Who would you award Best Supporting Actor to in Riding With Koa?
K: I would have to give it to the Hawaiian Hurricane because he brought out the lawnmower. It was a close second with Zak Noyle because he was hilarious, everyone knows that. But the Hawaiian Hurricane had his dance moves and dance off.
D: The movie has a really unique soundtrack, huh?
K: The music with Riding With Koa is different from other surf videos because there’s a lot of mainstream music in there. Some Lil' Wayne and lots of Hawaiian music. I got “Billy Jean” in my movie and people [at the premiere] were loving it. I saw people dancing in the audience and it was cool.
D: More than just promoting you as a professional surfer, it seems like Riding With Koa really promoted your non-profit organization. What kind of response are you getting with the Koa Tree Foundation after the premiere?
K: The Koa Tree Foundation has been raging! People are really stoked on it and they want to get involved. It’s getting way bigger than I expected. A lot of my sponsors are responding to it because they see the potential the Koa Tree Foundation has, it’s goals and who it’s benefiting. It’s helping everyone out and they can appreciate that. I’m stoked and my friends and family are backing me. All in all it’s a real good thing.
D: Fitted Hawaii is about to release your limited-edition signature New Era on Saturday and we know that part of the proceeds of each unit sold goes to the Koa Tree Foundation. Why did you pick those colors for the hat?
K: I got a different type of style from my peers in the surf industry. I like real bright, cool colors. I think the pink goes real well with the teal and it’s real fresh together. Sandy Beach was a real big inspiration for the hat and it shows on the inside. And the black denim on the outside really makes the teal and pink pop off the hat. Mental colors that pop.
D: In the movie a lot of people say your style in the water is smooth. How would you describe your personal style out of the water?
K: Fresh. I like to keep everything fresh. I love the smell of new clothes. I love new shoes. I like to be crisp and fresh. Even though I’m a pro surfer and I have sunscreen on all day, I clean up real nice.
D: What does style mean to Kekoa Cazimero?
K: All around, I think style is how you do things. The kind of person you are, how you dress and how you portray yourself. Style is important to me because I don’t want to look like a yard worker when I go out.
11 May '09


Posted by admin in Kekoa Cazimero, Sandys, Surfing
[flashvideo file="video/ALOHA.flv" /]
Many of you know of our surf team rider Kekoa Cazimero, son of the infamous Hurricane. The wunderkind has won numerous surfing contests and has a sick sponsorship lineup: FITTED, Hurley, Audi (yes, Audi!), Da Kine, HIC, Reef, Monster Energy Drinks and Hard Rock Cafe. If you ever see the kid at Sandy's, tell him "What up!" and throw 'em a shaka. Or two. Cheee pono! FYI: We're releasing a special project with Kekoa, something you truly won't want to miss out on. We'll be leaking pictures in the coming days, so please keep it locked!