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16 Aug '18

FITSTRIKE RELEASE: MUA 59FIFTY & KEIKI SNAPBACK, BRIGANTE TEE, KEIKI BRIGANTE TEE, & KEIKI HOME GROWN KEIKI TEE

Posted by admin in Brigante, FITSTRIKE, Home Grown Keiki, Keiki, Mua
Releasing exclusively in-store and online this Saturday, August 18 at 11am HST.
FITSTRIKES
Aloha kākou!
Saturday’s FITSTRIKE release includes a Mua 59FIFTY and a matching keiki snapback, along with a matching set of Brigante tees and a keiki Home Grown Keiki tee. The Muas feature a navy base with dark tinted colors on the front, side, and back. The keiki Mua also features a dark grey snap enclosure. The adult and keiki Brigante tees feature traditional color print on a yellow base, while the keiki Home Grown Keiki tee features white print on a red tee. Both keiki tees comes in toddler, juvenile, and youth sizes (2T-4T, 6J, 7J, XS, S).
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12 Jul '18

FITSTRIKE RELEASE: H PRIDE 59FIFTY, KEIKI H PRIDE SNAPBACK, & SLIDE TEE & TANK TOP

Posted by admin in FITSTRIKE, H Pride, Keiki, Slide
Releasing exclusively in-store and online this Saturday, July 14 at 11am HST.
H PRIDE
H PRIDE
Aloha kākou!
Saturday’s FITSTRIKE release consists of a matching adult and keiki H Pride, along with a new tee and tank top. The H Pride 59FIFTY and keiki snapback both feature our very first application of New Era’s advanced proprietary fabric called Shadow Tech. It’s a soft, 100% polyester fabric which stays cool and has excellent quick-drying capabilities, making it a perfect all-around hat. The base color is a heather charcoal, and it features white embroidery on the front and back, along with tonal charcoal embroidery on the left. The keiki version also features a white snap enclosure around back. The new Slide design playfully ties our FITTED name and location to the look and feel of retro surf logos. In this release, the Slide design is presented on a navy tee and a heather grey tank top.
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05 Mar '18

FITSTRIKE RELEASE: MUA SNAPBACK, ASD BLOCK STRAPBACK, ASHY TO CLASSY TEE, & KEIKI TRILOCKS TEE

Releasing exclusively in-store and online this Tuesday, March 6 at 11am HST.
FITSTRIKE
Aloha kākou!
This Tuesday, we have a bunch of new FITSTRIKES releasing, headlined by a Mua snapback featuring a white crown, woodland camouflage visor and top button, and black embroidery, eyelets, and snap enclosure. Next is an ASD Block curved visor strapback featuring a dark khaki crown with navy embroidery and denim visor and top button. We reached deep into the vault and brought back one of our very first designs, Ashy To Classy, in a clean white on burgundy tee. Lastly, we have two keiki Trilocks tees releasing (sizes 2T–4T, 4, 5/6, 7), featuring white print on either heather grey or black tees.
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31 Oct '16

FASI SNAPBACK & KEIKI FASI SNAPBACK

Posted by admin in Fasi, Keiki
Releasing exclusively in-store and online this Tuesday, November 1 at 11am HST.
FASI
Aloha kākou!
We will be releasing two matching Fasi snapbacks tomorrow—one for the keiki and one for the grown folks. This unique multi-colored snapback features navy front panels, back panels, and visor, while the left panel and right panel are switched up with red and yellow, respectively. Additional details include a blue and white front Fasi logo, yellow side New Era logo, blue and white back logo, white eyelets, white snap enclosure, and red contrast stitching on the crown.
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08 Sep '16

SUMMER 2016 AHOLOA COLLECTION

Releasing in-store, online, and at select stockists this Saturday, September 10 at 11am HST.
AHOLOA
AHOLOA
Photo: @jasonjko
Model: @chrisrockemwell

Aloha kākou!
With the kau wela (summer) season now winding down, we are proud to present the final release of our Summer 2016 Aholoa Collection, dropping this Saturday.
Aholoa translates to “long breath” in Hawaiian, and to us, we think about the summer sun and our hopes that the sun holds its breath so that we can keep enjoying its ever-giving life before having to sink into the ocean. The Aholoa collection is a tribute to the summer sun and the memories made during this beautiful season, through the use of new stories, designs, and materials. A running theme this season is celebrating the old school street car culture we witnessed as keiki during the summers. Old school Datsuns, VWs, and lifted Toyotas, cruising all around the island or just cruising in a secret random parking lot, creating a party every time.
We’ve introduced two new patterns specifically for the Aholoa collection as well. Finish Line is a car-inspired pattern that resembles a checkered flag, but with niuhi tri-lock shapes making up the black squares. DPICT (Disruptive Pattern Island Camouflage Triangle) Camo combines our two proprietary camouflage patterns—Island Camo and Tri-Camo—into a seamless woodland-inspired camouflage, with highly stylized island shapes in the foreground and subtle Tri-Camo in the background.
This season, we’re also showcasing our first full collection of cut and sew silhouettes, built to live as timeless sportswear pieces, using high-quality material selections with intricate subtle details and constructed to the highest standards. These silhouettes will form the foundation of our entire cut and sew program, ushering in a new level of design technique as we continue to strive for the best quality product for our customers.
 
King of Tantalus Snapback
This bold New Era snapback features a new King of Tantalus design on the front, which consists of an O'ahu silhouette in black with a white inner outline, along with the letters FTD in the middle and a red Tantalus course outline. A King of Tantalus Grand National race patch is stitched to the wearer’s right side, which contains a yellow/red diagonal background, “200” and “116” in the top corners representing the two signature colors we use, two Finish Line flags, a mongoose illustration as the racing mascot, the Tantalus course outline in the middle, and “FITTED” at the bottom. The front and side panels of the hat are red, with the back two panels making a statement in an all-over Finish Line pattern. The visor and top button are black, while the eyelets and back snap enclosure are white. It also features a red and white back crest, yellow New Era logo and inner sweatband, and an ASD Flag label next to the snap enclosure.
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Keiki Kamehameha Snapback
An all-around clean Kamehameha snapback for the keiki, featuring a black crown and visor along with a red undervisor and a white snap enclosure. Other details include a white front logo, green New Era logo, red top button, and green and white back crest.
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EasyEasy Tee – Black or Heather Grey
This new tee features the EasyEasy design that debuted on A-Frame hats a few weeks ago. It’s the summer vibe encapsulated in one phrase, “easy easy,” which represents the relaxed mood of summer—no stress, no worries, just cruise. The tee also features a small FITTED crest after EasyEasy, as well as our ASD monogram on the upper back above a small Finish Line patterned block.
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200 Aholoa Pin Set
A set of four new pins crafted just for the Aholoa Summer collection. The set includes a Fasi box logo, a FITTED crest, a circular crown emblem, and a FITTED Racing badge. Each pin measures between 3/4–1" in diameter.
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