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19 Dec '14

FALL 2014 DELIVERY “WE FORWARD IN THIS GENERATION” (EIGHTH RELEASE)

Releasing in-store, online, and at select stockists this Saturday, December 20th, 2014.
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Aloha kākou!
We present to you the eighth release from our Fall 2014 Delivery One Collection, entitled “We Forward In This Generation.” Based on Bob Marley’s inspiring lyrics, we interpret the meaning as “adaptation through change.” Through special textiles and new designs, as well as a few classics from our archive, we strive to showcase Hawaiʻi’s ability to assimilate and move forward through the multitude of changes within its existence. May we move forward in this generation, and may we move forward in each generation to come.

 
HIProfile Floral Preme 59FIFTY
Featuring rich cracked leather on the visor, with our HIProfile Floral pattern etched on both sides. The crown is made of black melton wool, while the embroidery on the front, sides and back are stitched in white. The Scottish landscape painting by Princess Kaʻiulani is featured on the inner satin liner.
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Forward Generation Tee – Navy
A brand new design, representing two Hawaiian leaders and a major change that occurred at the time. The left mahiole and kahili represent King Kaumualiʻi and his rule over Kauaʻi and Niʻihau, while the right mahiole and kahili represent Kamehameha the Great and his rule over the rest of the Hawaiian Islands. Rather than resort to bloodshed, Kaumualiʻi decided to make the smartest decision for himself and his people and negotiate a peaceful resolution. The islands then became united as one, moving forward as the Kingdom of Hawaiʻi, under one rule.
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Honoluluan Tank Top – Navy
One of our classic designs brought back on a navy tank top with colors that tie back to the Fall collection. From the original concept when it first released, “Honoluluan” is a term that was used in earlier tourist boom days, applied to urban Honolulu and its residents. A big change from the lush mountains and valleys of early Hawaiʻi.
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15 Dec '14

FALL 2014 DELIVERY “WE FORWARD IN THIS GENERATION” (SEVENTH RELEASE)

Releasing in-store, online, and at select stockists this Tuesday, December 16th, 2014.
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Aloha kākou!
We present to you the seventh release from our Fall 2014 Delivery One Collection, entitled “We Forward In This Generation.” Based on Bob Marley’s inspiring lyrics, we interpret the meaning as “adaptation through change.” Through special textiles and new designs, as well as a few classics from our archive, we strive to showcase Hawaiʻi’s ability to assimilate and move forward through the multitude of changes within its existence. May we move forward in this generation, and may we move forward in each generation to come.

 
HIProfile Floral Snapback
Featuring cracked leather covering the entire hat, along with our HIProfile Floral pattern etched into the leather, creating a unique depth and texture to the hat. The embroidery and back snap enclosure are dark brown, and it features the Scottish Landscape painting on the inner satin liner.
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HIProfile Floral Cheehuu 59FIFTY
Featuring a gray linen crown and visor that has a unique weave, with black thread in certain areas that create a patchwork feel. The front and side crown embroidery are cream, the New Era logo and eyelets are black, and the back crest is black/white. It also features our HIProfile Floral pattern screen-printed on the undervisor.
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HIProfile Floral All-Over Tank Top – Black
A black tank top featuring our HIProfile Floral pattern printed all over. Because of the special full-body screen printing technique, every shirt is unique and will feature slight variations in ink coverage.
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Native Tee – Heather Charcoal
Our classic Native logo printed on a heather charcoal tee with a small crown on the upper back.
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12 Dec '14

FALL 2014 DELIVERY “WE FORWARD IN THIS GENERATION” (SIXTH RELEASE)

Releasing in-store, online, and at select stockists this Saturday, December 13th, 2014.
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Aloha kākou!
We present to you the sixth release from our Fall 2014 Delivery One Collection, entitled “We Forward In This Generation.” Based on Bob Marley’s inspiring lyrics, we interpret the meaning as “adaptation through change.” Through special textiles and new designs, as well as a few classics from our archive, we strive to showcase Hawaiʻi’s ability to assimilate and move forward through the multitude of changes within its existence. May we move forward in this generation, and may we move forward in each generation to come.

 
ʻAukai Aloha Strapback
Featuring raw indigo denim on the crown and visor, along with moss colored melton wool on the undervisor. The front logo and side crown are both embroidered in white, while the side New Era logo and back crest are embroidered in moss. It also features a leather strap and brass buckle. The ‘Aukai pattern is printed on the inner satin liner, which represents the ocean passageway surrounding our islands.
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HIProfile Floral A-Frame Snapback
A two-tone crown featuring our HIProfile pattern in white and navy, along with navy front panels featuring a white Mil-Spec patch. The entire visor is covered in a rich, cracked leather, which adds elegant character to the hat. The side logos match the color of the respective panel’s print, and the back crest is embroidered in navy/white. A white snap enclosure is seen around the back, while the Scottish Landscape painting by Princess Kaʻiulani printed on the inner satin liner completes the look.
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Influenced Tee – Cream
A new design that utilizes the word “Influenced,” and visually portrays the effect of influenced change over time. The back shows the crown in repetition as well, matching the front.
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Sons of Aloha Tee – Navy
One of our popular tees from the archive, brought back on a navy tee in white ink.
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05 Dec '14

FALL 2014 DELIVERY "WE FORWARD IN THIS GENERATION” (FIFTH RELEASE)

Releasing in-store, online, and at select stockists this Saturday, December 6th, 2014.
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Aloha kākou!
We present to you the fifth release from our Fall 2014 Delivery One Collection, entitled “We Forward In This Generation.” Based on Bob Marley’s inspiring lyrics, we interpret the meaning as “adaptation through change.” Through special textiles and new designs, as well as a few classics from our archive, we strive to showcase Hawaiʻi’s ability to assimilate and move forward through the multitude of changes within its existence. May we move forward in this generation, and may we move forward in each generation to come.

 
ʻAukai Kamehameha Snapback
Featuring a premium suede covering the entire crown and visor, with navy being the primary color and cloud being the accent on the undervisor. The front logo is embroidered in white, while the side New Era and side crown are embroidered in navy. Also features a white/navy back crest and white snap enclosure. The inner satin lining features our ʻAukai design that we featured on the Native in the first Fall release. ʻAukai means “seafarer” in Hawaiian, and the design represents the ocean surrounding our islands—the passageway that brought the first Polynesian settlers, plants and animals, and paved the way for a new beginning.
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H Pride Beanie
12" cuffed black beanie with our H Pride logo stitched on the front.
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HIProfile Floral All-Over Tee – Cream
A cream tee featuring our new HIProfile Floral pattern printed all over the front and back in indigo, which further conveys the concept of these high profile plants creeping through and invading Hawaiian land.
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Who The Crown Fits Tee – Sand
A sand tee featuring our FITTED logo is printed in eggplant and outlined in lilac, with an eggplant crown on the upper back.
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Aloha Keiki Tee – Navy
A navy tee for the keiki, featuring our Aloha logo on the front and a crown on the back printed in white.
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Follow The Elephant Keiki Tee – Black
Featuring a new design for the keiki, the word FITTED made up of elephant shapes. Also features a white crown on the back.
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21 Nov '14

FALL 2014 DELIVERY "WE FORWARD IN THIS GENERATION" (FOURTH RELEASE)

Releasing in-store, online, and at select stockists this Saturday, November 22nd, 2014.
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Aloha kākou!
We present to you the fourth release from our Fall 2014 Delivery One Collection, entitled “We Forward In This Generation.” Based on Bob Marley’s inspiring lyrics, we interpret the meaning as “adaptation through change.” Through special textiles and new designs, as well as a few classics from our archive, we strive to showcase Hawaiʻi’s ability to assimilate and move forward through the multitude of changes within its existence. May we move forward in this generation, and may we move forward in each generation to come.

 
HIProfile Floral 5 Panel Camper
Introducing our newest pattern, HIProfile Floral. This pattern features a collection of plants that we may see as local or iconic to Hawaiʻi, yet upon further inspection, it’s realized that these plants were actually introduced during colonization. The name of the pattern comes from their classification as “high profile” plants, which puts them under close watch as they are invasive and dangerous to the real indigenous plants of Hawaiʻi. This camper utilizes a unique split-color look, with navy along the left side and white along the right. It features our Mil-Spec label stitched on the front navy panel, along with white side crown and back crest embroidery. A leather visor and back strap provide a nice finishing touch.
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HIProfile Floral Reversible Bucket
A reversible polyester bucket hat featuring our new HIProfile Floral pattern fully sublimated on both sides, one side navy and the other side white.
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Scottish Landscape Tee – Navy
This tee features a photo print of Princess Kaʻiulani’s impressive oil painting, entitled “Scottish Landscape.” Chosen because it represents a significant turning point in Hawaiian history, where western culture was being accepted and embraced by many of the Hawaiian people, including royalty. Printed on navy, this tee also features a white crown on the upper back.
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Who The Crown Fits Tee – Heather Gray
Our standard logo printed in eggplant with a white outline on the front along with a white crown on the back, all on a heather gray tee.
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