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09 Feb '18

AHULAʻI WINDBREAKER JACKET & LIHOLIHO YACHT CLUB CAPSULE

Releasing this Saturday, February 10 at 11am HST.
The Ahulaʻi Windbreaker will be released in-store and online, while the FITTED + Liholiho Yacht Club capsule will be released in-store only.
HAWAII NOIR
HAWAII NOIR
Photo: @meltjoeng
Model: @kylie_likes_blue
Makeup/Hair: @yo_bailz

Aloha kākou!
In addition to the Valentine’s Day pack, we’re also excited to release the final piece of our Hawaiʻi Noir Collection. Originally seeing a limited early release at our Liholiho Yacht Club pop-up shop in San Francisco at the end of 2017, this Ahulaʻi Windbreaker features a wash of colors that is best described as “the color palette of our home,” and pulls inspiration from Hell’s Half Acre as part of our Hawaiʻi Noir Collection.
Along with the Ahulaʻi Windbreaker, we will be making a small number of collaboration pieces from the FITTED + Liholiho Yacht Club pop-up shop available in-store only. They will be released on a first come, first served basis and sizes and styles may vary (phone orders are welcomed).
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29 Jan '18

HAWAIʻI NOIR COLLECTION

Posted by admin in Ahu Laʻi, Aloha, Hawaiʻi Noir
Releasing exclusively in-store and online this Tuesday, January 30 at 11am HST.
HAWAII NOIR
Aloha kākou!
This Tuesday, we’re bringing back our Hawaiʻi Noir Collection for an encore round, featuring one of our staple cut and sew pieces. First introduced on Black Friday, this collection pulls inspiration from the classic Film Noir genre (a trend of darker and cynical films in the early to mid-1900’s), matched it up with a similar era in Hawaiʻi’s past, then laced it with a bit of irony and humor to stir up a new concoction: the Hawaiʻi Noir Collection.
Let’s set it up for you. It’s 1930’s Chinatown, a time where people still came over from the states by boat—a bunch of affluent out-of-towners looking to escape their mundane lives and encase themselves in paradise. To most, paradise was the allure of bright sun, warm waters, and sandy beaches, but of course there were some that thought of paradise a little differently.
For those people, there was Hell’s Half Acre.
This little parcel of land in Chinatown became notorious for being an adult playground, filled with crime, hookers, drugs, scandal, and downright debauchery—and many wouldn’t have it any other way. It was almost its own self-governed society, with all the different businesses knowing their roles and playing their part. Ordered chaos, if you will.
This unique irony of paradise masking the grimy adult paradise in Chinatown inspired us to create this collection, resulting in a carefully curated assortment of items centered around Hell’s Half Acre, and focuses on tongue-in-cheek designs based on fictional businesses within the area.
We’ve also created a new pattern specifically for this collection called Nectar, which encapsulates the facade of a Hawaiʻi paradise (la ulu palm, monstera, Diamond Head) combined with the gritty underbelly (scantily clad women) to create the perfect depiction of Hell’s Half Acre.
Because the ideas and execution became so robust, it was hard to limit ourselves to just one release day. So we expanded the collection to span across the next several weeks—the only way to do this collection justice. Keep checking back as the weeks progress, all the while thinking about which of these places you’d like to check out. Because we know you would.
Indulge in the debauchery. Immerse yourself in the toughest spot in the Pacific. Welcome to Hell’s Half Acre.
 
BLACK STRIPED AHU LAʻI WINDBREAKER
Our signature windbreaker silhouette makes a triumphant return during the colder months, sporting an assortment of designs from the Hawaiʻi Noir Collection printed in white down the spine of the black windbreaker. It also features a Hawaiian flag on the wearer’s right side and a TropTech label on the back of the neck, denoting the high quality performance tier it belongs to.
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ALOHA REPEAT TEE – BLACK
This classic design comes back in a monochrome colorway, with the large repeating Alohas forming a light grey to dark grey gradient. It also features a light grey crown on the upper back.
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22 Dec '17

HAWAIʻI NOIR COLLECTION

Posted by admin in Aloha, Hawaiʻi Noir
Releasing exclusively in-store and online this Saturday, December 23 at 10am HST.
HAWAIʻI NOIR
Aloha kākou!
This Saturday marks the next delivery of our newest collection which we introduced on Black Friday. We pulled inspiration from the classic Film Noir genre (a trend of darker and cynical films in the early to mid-1900’s), matched it up with a similar era in Hawaiʻi’s past, then laced it with a bit of irony and humor to stir up a new concoction: the Hawaiʻi Noir Collection.
Let’s set it up for you. It’s 1930’s Chinatown, a time where people still came over from the states by boat—a bunch of affluent out-of-towners looking to escape their mundane lives and encase themselves in paradise. To most, paradise was the allure of bright sun, warm waters, and sandy beaches, but of course there were some that thought of paradise a little differently.
For those people, there was Hell’s Half Acre.
This little parcel of land in Chinatown became notorious for being an adult playground, filled with crime, hookers, drugs, scandal, and downright debauchery—and many wouldn’t have it any other way. It was almost its own self-governed society, with all the different businesses knowing their roles and playing their part. Ordered chaos, if you will.
This unique irony of paradise masking the grimy adult paradise in Chinatown inspired us to create this collection, resulting in a carefully curated assortment of items centered around Hell’s Half Acre, and focuses on tongue-in-cheek designs based on fictional businesses within the area.
We’ve also created a new pattern specifically for this collection called Nectar, which encapsulates the facade of a Hawaiʻi paradise (la ulu palm, monstera, Diamond Head) combined with the gritty underbelly (scantily clad women) to create the perfect depiction of Hell’s Half Acre.
Because the ideas and execution became so robust, it was hard to limit ourselves to just one release day. So we expanded the collection to span across the next several weeks—the only way to do this collection justice. Keep checking back as the weeks progress, all the while thinking about which of these places you’d like to check out. Because we know you would.
Indulge in the debauchery. Immerse yourself in the toughest spot in the Pacific. Welcome to Hell’s Half Acre.
 
ALOHA 9FIFTY SNAPBACK
The long-awaited return of our Aloha design comes correct with an all-over Nectar pattern on the base, subtle black stitching on the front, white side stitching and snap enclosure, and black and white crest on the back.
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TOUGHEST TEE – LIGHT TEAL
The Toughest tee is the commemorative item you bring home from any visit to a new place, like you went to Hell’s Half Acre and came back with this awesome tee. It features the Chinese character-inspired logo for the collection on the front, and showcases the street layout of Hell’s Half acre on the back with full branding and mottos.
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DELICIOUS, PLEASE SEND MORE TEE – BLACK
This design promotes the fictional neighborhood butcher and chop suey house down in Hell’s Half Acre. Anything you need chopped up, they’ll be happy to accommodate. And they mean anything.
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BOOGIE HOUSE TEE – MAROON
Inspired by the entrepreneurship of a real gangster and the original Honolulu Harlot, Jean O’Hara (do a quick Google search), this tee represents the place in Hell’s Half Acre that men would seek out, looking for a good time and a beautiful “lei.”
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WHO THE CROWN FITS TEE – HEATHER GREY
Our standard logo tee was customized for this collection by filling it with our new Nectar pattern.
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INTERNATIONAL LONG-SLEEVE TEE – LIGHT TEAL
Inspired by an old-style movie poster, this new design promotes Hell’s Half Acre with a vengeance. The motto “The Toughest Spot in the Pacific” says it all.
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15 Dec '17

HAWAIʻI NOIR COLLECTION – AʻALA PARK BASTARDS EDITION

Posted by admin in Hawaiʻi Noir
Releasing exclusively in-store and online this Saturday, December 16 at 10am HST.

Film/Edit: @conormcgivern
Starring: @j.sizzzle_ / @porkondapali / @k3.lz

Tomorrow we have a very special release as part of our Noir Collection. We could not keep the Hell’s Half Acre party going without tapping our homies at Aʻala Park Boardshop, who actually reside within these grimy city limits. Together, we took the collection motif and put a spin on their company moniker, dubbing the collaboration “Aʻala Park Bastards,” cleverly keeping the APB acronym intact.
The logo became a combination of a few staple Chinatown elements—particularly the guardian lion statues and bright neon lights. We kept the the slogans from the collection as well, adding to the allure of Hell’s Half Acre. As the premier stop for all things skate, it was only right that we bring you not only one but two brand new skate decks—one standard and one cruiser style. We then translated that design to a 9FIFTY snapback, hoodie and tee, resulting in a cohesive and well-rounded capsule.
See below for more info on the Hawaiʻi Noir Collection in general, as well as all the products releasing tomorrow.
 
We pulled inspiration from the classic Film Noir genre (a trend of darker and cynical films in the early to mid-1900’s), matched it up with a similar era in Hawaiʻi’s past, then laced it with a bit of irony and humor to stir up a new concoction: the Hawaiʻi Noir Collection.
Let’s set it up for you. It’s 1930’s Chinatown, a time where people still came over from the states by boat—a bunch of affluent out-of-towners looking to escape their mundane lives and encase themselves in paradise. To most, paradise was the allure of bright sun, warm waters, and sandy beaches, but of course there were some that thought of paradise a little differently.
For those people, there was Hell’s Half Acre.
This little parcel of land in Chinatown became notorious for being an adult playground, filled with crime, hookers, drugs, scandal, and downright debauchery—and many wouldn’t have it any other way. It was almost its own self-governed society, with all the different businesses knowing their roles and playing their part. Ordered chaos, if you will.
This unique irony of paradise masking the grimy adult paradise in Chinatown inspired us to create this collection, resulting in a carefully curated assortment of items centered around Hell’s Half Acre, and focuses on tongue-in-cheek designs based on fictional businesses within the area.
We’ve also created a new pattern specifically for this collection called Nectar, which encapsulates the facade of a Hawaiʻi paradise (la ulu palm, monstera, Diamond Head) combined with the gritty underbelly (scantily clad women) to create the perfect depiction of Hell’s Half Acre.
Because the ideas and execution became so robust, it was hard to limit ourselves to just one release day. So we expanded the collection to span across the next several weeks—the only way to do this collection justice. Keep checking back as the weeks progress, all the while thinking about which of these places you’d like to check out. Because we know you would.
Indulge in the debauchery. Immerse yourself in the toughest spot in the Pacific. Welcome to Hell’s Half Acre.
 
FITTED FOR APB BASTARDS SKATEBOARD DECK – STANDARD OR CRUISER
Choose from two different styles of skate deck for our collaborative effort with APB—standard or cruiser, both utilizing the new Bastards design made exclusively for this collection. The standard version comes in three widths: 7.25" (mini), 8.25", or 8.5". Please note that the top color may vary between decks.
SKATE DECK
SKATE DECK
SKATE DECK
SKATE DECK
SKATE DECK
 
FITTED FOR APB BASTARDS SNAPBACK
The headlining hat for this collaboration features the Bastards design on the front of an all-black hat, with a tonal all-over print of the map of Hell’s Half Acre. The side logos are tonal black, along with the APB logo on the back. It also features a black snap enclosure and black crest tag.
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FITTED FOR APB BASTARDS TEE – BLACK
This tee proudly displays the Bastards design on the back with dual branding on the front left chest.
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FITTED FOR APB BASTARDS HOODIE – BLACK
The Bastards hoodie matches the look of the tee above, perfect for the winter weather.
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NECTAR HOT SPOT SHIRT
The newest addition to our cut and sew line is the Hot Spot button shirt, a standard cut button shirt made to our exact specifications. For this collection, we covered it with our new Nectar pattern, showcasing the griminess of Hell’s Half Acre masked by the beautiful views of paradise.
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08 Dec '17

HAWAIʻI NOIR COLLECTION

Posted by admin in Hawaiʻi Noir
Releasing exclusively in-store and online this Saturday, December 9 at 11am HST.

Video: @jasonjko
Model: @chrisrockemwell

This Saturday marks the next delivery of our newest collection which we introduced on Black Friday. We pulled inspiration from the classic Film Noir genre (a trend of darker and cynical films in the early to mid-1900’s), matched it up with a similar era in Hawaiʻi’s past, then laced it with a bit of irony and humor to stir up a new concoction: the Hawaiʻi Noir Collection.
Let’s set it up for you. It’s 1930’s Chinatown, a time where people still came over from the states by boat—a bunch of affluent out-of-towners looking to escape their mundane lives and encase themselves in paradise. To most, paradise was the allure of bright sun, warm waters, and sandy beaches, but of course there were some that thought of paradise a little differently.
For those people, there was Hell’s Half Acre.
This little parcel of land in Chinatown became notorious for being an adult playground, filled with crime, hookers, drugs, scandal, and downright debauchery—and many wouldn’t have it any other way. It was almost its own self-governed society, with all the different businesses knowing their roles and playing their part. Ordered chaos, if you will.
This unique irony of paradise masking the grimy adult paradise in Chinatown inspired us to create this collection, resulting in a carefully curated assortment of items centered around Hell’s Half Acre, and focuses on tongue-in-cheek designs based on fictional businesses within the area.
We’ve also created a new pattern specifically for this collection called Nectar, which encapsulates the facade of a Hawaiʻi paradise (la ulu palm, monstera, Diamond Head) combined with the gritty underbelly (scantily clad women) to create the perfect depiction of Hell’s Half Acre.
Because the ideas and execution became so robust, it was hard to limit ourselves to just one release day. So we expanded the collection to span across the next several weeks—the only way to do this collection justice. Keep checking back as the weeks progress, all the while thinking about which of these places you’d like to check out. Because we know you would.
Indulge in the debauchery. Immerse yourself in the toughest spot in the Pacific. Welcome to Hell’s Half Acre.
 
PACIFIC STANDARD 5-PANEL CAMPER
This New Era camper strapback features the collection’s staple pattern, Nectar, printed all over, with our Pacific Standard patch on the front, white eyelets on both sides, pink crown on the right side, white New Era logo on the left side, and pink and black crest on the back above the black adjustable strap.
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TOUGHEST TEE – BLACK
The Toughest tee is the commemorative item you bring home from any visit to a new place, like you went to Hell’s Half Acre and came back with this awesome tee. It features the Chinese character-inspired logo for the collection on the front, and showcases the street layout of Hell’s Half acre on the back with full branding and mottos.
FRONT
BACK
 
DELICIOUS, PLEASE SEND MORE TEE – PINK
This design promotes the fictional neighborhood butcher and chop suey house down in Hell’s Half Acre. Anything you need chopped up, they’ll be happy to accommodate. And they mean anything.
FRONT
BACK
 
BOOGIE HOUSE TEE – GOLD
Inspired by the entrepreneurship of a real gangster and the original Honolulu Harlot, Jean O’Hara (do a quick Google search), this tee represents the place in Hell’s Half Acre that men would seek out, looking for a good time and a beautiful “lei.”
FRONT
BACK
 
DIRTY PAST CLEANING SERVICE TEE – LIGHT TEAL
This is the staff logo tee for Hell’s Half Acre’s friendly neighborhood cleaning service. Need help cleaning up a mess? The guys at Dirty Past Cleaning Service will take care of it for you, no questions asked.
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WTCF TEE – WHITE
Our standard logo tee was customized for this collection by filling it with our new Nectar pattern.
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