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11 Jul '13

FITTED LOGO (PINK) x MUA (CAMO x PINK) NEW ERA SNAPBACK

Releasing in-store and online Saturday, July 13th.
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Aloha kākou,
The color pink (ʻākala) and it's parallels to Hawaiʻi, although few and far between, does resonate in local Hawaiian culture. Whether it's the representation of the official color of the island of Maui, or the color of the facade of the Royal Hawaiian Hotel, the lokelani (or Maui rose) or the color of some species of plumeria, it represents a thread that is woven into the fabric of Hawaiʻi. For Saturday's release, we're releasing a new, pink FITTED logo tee with 3M reflective fill and white stroke and 3M reflective crown on the back. Releasing alongside is a favorite tape of ours, the Mua in camouflage with a series of colors blended together on the Mua stitching with white snap, and black, breathable eyelets. 100% cotton.
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12 Oct '11

MERKAVA MUA (SNAPBACK) x FITTED LOGO TEE

Posted by admin in FITTED Logo, Mens, Merkava IV, snapback
Releasing Saturday, Oct. 15th

Aloha kakou!
New, dope release for this Saturday. This time we've pulled inspiration from the Israeli Defense Forces; from their legendary Merkava IV tank to be exact. Introduced in 1982 during the Lebanon conflict, it is armed with a "IMI 120 mm smoothbore gun and two 7.62 machine guns for anti-infantry defense." If you follow military history and technology closely, you know that the Israelis have some of the most forward-thinking, sophisticated weaponry and technology (next to the US, of course). The colors are the main inspiration, a dark olive-green shade. For our logo tee, we took these rugged colors and used Birds of Paradise in the logo's design. For our Mua, we used a rip-stop nylon in the same pantone with different shades of browns, blacks and greens. Super hard and super illy!