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31 Oct '16

FASI SNAPBACK & KEIKI FASI SNAPBACK

Posted by admin in Fasi, Keiki
Releasing exclusively in-store and online this Tuesday, November 1 at 11am HST.
FASI
Aloha kākou!
We will be releasing two matching Fasi snapbacks tomorrow—one for the keiki and one for the grown folks. This unique multi-colored snapback features navy front panels, back panels, and visor, while the left panel and right panel are switched up with red and yellow, respectively. Additional details include a blue and white front Fasi logo, yellow side New Era logo, blue and white back logo, white eyelets, white snap enclosure, and red contrast stitching on the crown.
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07 Jul '16

SUMMER 2016 AHOLOA COLLECTION

Posted by admin in Aholoa, Basin, Dark to Dawn, Fasi, Long Breath, summer
Releasing in-store, online, and at select stockists this Saturday, July 9 at 11am HST.
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Aloha kākou!
With the kau wela (summer) season in full swing, we are proud to present the fourth release from our Summer 2016 Aholoa Collection, dropping this Saturday.
Aholoa translates to “long breath” in Hawaiian, and to us, we think about the summer sun and our hopes that the sun holds its breath so that we can keep enjoying its ever-giving life before having to sink into the ocean. The Aholoa collection is a tribute to the summer sun and the memories made during this beautiful season, through the use of new stories, designs, and materials. A running theme this season is celebrating the old school street car culture we witnessed as keiki during the summers. Old school Datsuns, VWs, and lifted Toyotas, cruising all around the island or just cruising in a secret random parking lot, creating a party every time.
We’ve introduced two new patterns specifically for the Aholoa collection as well. Finish Line is a car-inspired pattern that resembles a checkered flag, but with niuhi tri-lock shapes making up the black squares. DPICT (Disruptive Pattern Island Camouflage Triangle) Camo combines our two proprietary camouflage patterns—Island Camo and Tri-Camo—into a seamless woodland-inspired camouflage, with highly stylized island shapes in the foreground and subtle Tri-Camo in the background.
This season, we’re also showcasing our first full collection of cut and sew silhouettes, built to live as timeless sportswear pieces, using high-quality material selections with intricate subtle details and constructed to the highest standards. These silhouettes will form the foundation of our entire cut and sew program, ushering in a new level of design technique as we continue to strive for the best quality product for our customers.
 
Fasi Snapback & Keiki Fasi Snapback
We’re releasing a matching pair of Fasi snapbacks—one for the keiki and one for the adults. Both Fasi hats share colorblocking that ties back to our summer theme, with a red crown and contrasting yellow gold visor and top button. They feature black and white embroidery on the front and back, with tonal embroidery on the wearer’s left side. It also contains a white snap enclosure.
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Basin Premium Tee – DPICT Camo
The Basin tee represents our staple premium tee, built with superior sweat-absorbent, quick-drying material that’s soft to the touch. The most unique detail of this tee is the large triangle gusset on the back. A triangular morale label is sewn into the yoke to the left of the gusset top point, and it includes a yellow all-purpose detachable toggle cord. A small FITTED logo printed in the center. Small red triangle gussets are sewn into the bottom side seam, creating a unique signature look. Another triangular piece of red fabric is sewn into the inner back collar, with a branded spec label seamlessly molded into it. A sizing/care label is sewn on the inside, near the wearer’s lower side. The Basin tee also features a straight front hem with a slightly scooped back hem.
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Dark to Dawn Tee – Black or White
This new tee features Fitted written out in script reminiscent of fonts used on classic cars. The script is filled with the same retro floral pattern that was seen in our Good Morning design. The black tee uses cooler colors on the front with a blue crown on the back, while the white tee uses warmer colors on the front with a yellow crown on the back.
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15 Feb '15

FITSTRIKE RELEASE: KULĀIWI 59FIFTY & FASI TEE

Posted by admin in Fasi, FITSTRIKE, Kulaiwi
Releasing in-store only this Tuesday, February 17th. blog image Aloha kākou! We have a clean FITSTRIKE release for you this Tuesday. This Kulāiwi 59FIFTY is all black, featuring mesh panels around the back and tonal black embroidery throughout. Accompanying this release is a yellow Fasi tee featuring all black ink on the front and back. front back left right front back
08 Feb '15

FITSTRIKE RELEASE: MUA SNAPBACK & FASI TEE

Posted by admin in Fasi, FITSTRIKE, Mua
Releasing in-store and online this Tuesday, February 10th.
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Aloha kākou!
This Tuesday we will be releasing a new FITSTRIKE Mua snapback and Fasi tee. The Mua snapback features a duck moss crown and a jalapeño visor. The front embroidery features a gradient from natural to black, while the eyelets and snap enclosure are done in black. It also features a natural back crest and a dark slate side New Era logo, which also tie back to the front Mua. The Fasi tee features a yellow and white print on a black tee, with a small hit on the front left chest and a large hit on the back.
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15 Jan '15

FITSTRIKE RELEASE: ‘AINA & MUA SNAPBACKS & FASI TEE

Posted by admin in 'Aina, Fasi, FITSTRIKE, Mua
Releasing in-store and online this Saturday, January 17th.
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Aloha kākou!
This Saturday we have two new FITSTRIKES releasing along with a new Fasi tee. The ʻAina snapback features a buttery black suede covering the entire crown, along with a hot pink visor and top button. The front ʻAina logo and back crest are stitched in black pearl, while the side New Era logo, eyelets, and snap enclosure are contrasted in white. The Mua snapback features a bright rose crown with a heather black visor and top button. The white snap enclosure matches the white embroidery all around. The Fasi tee features a blue and purple design printed on a hot pink tee.
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