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29 May '14

SPRING 2014 D2 “LEGACY” (FINAL RELEASE)

Posted by admin in D2, Fasi, FITTED, Legacy, Pride of the Pacific, Spring
Releasing in-store and online this Saturday, May 31st, 2014.
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[Photo credit: @ryagra]
Aloha kākou!
It’s been an incredible journey as we shared a piece of our history with you week after week. As we bring this collection to a close, would like to send out a huge mahalo to all of our customers for the continued support throughout the years, since our inception to present day and beyond. You are the ones who made this collection possible, because without you, we would have no legacy. M A H A L O !
This Saturday marks the conclusion of our Spring 2014 D2 “Legacy” Collection, with the following releases based off memorable designs from our past.
 
Fasi 59FIFTY
We are bringing back the precursor to our popular Cheehuu design—the Fasi—which was designed as a tribute to Frank Fasi, the longest serving mayor in Hawaii. During his tenure he created his own legacy, one that includes opening the Neal S. Blaisdell Center, creating the Summer Fun children’s program, starting the annual Honolulu City Lights festival, and arguably his most important accomplishment: establishing TheBus, which has been recognized as a national award-winning public transportation system. We first released the Fasi hat on Black Friday back in 2007, in a green/red/yellow colorway limited to only 50 pieces. The second time around we released it in black denim with tonal black embroidery and a red undervisor. For this special release, we are bringing the Fasi back on an indigo denim 59FIFTY, with white embroidery all around. Bold contrast is provided by the red undervisor, eyelets, and top button.
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“Pride of the Pacific” Tee – White
Featuring our classic “Pride of the Pacific” pattern—originally released in 2010 on a v-neck tee—printed all over in red on a white tee. The printing process on this shirt is unique in that the pattern was printed on the inside of the shirt rather than the outside. This allows for a subtle, muted look to the overall shirt.
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22 May '14

SPRING 2014 D2 “LEGACY” (NINTH RELEASE)

Releasing in-store and online this Saturday, May 24th, 2014.
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[Photo credit: @ryagra]
Aloha kākou!
Our Spring 2014 D2 “Legacy” Collection continues this weekend with the following releases, based off memorable designs from our past.
 
“Pride of the Pacific” Cheehuu Snapback
The use of geometric shapes played a large role in Polynesian culture and story-telling; so with our “Pride of the Pacific” pattern, we strived to represent the simplistic beauty of the shapes used to retain our past. Utilizing our classic pattern from 2010, we’ve created this unique Cheehuu snapback for our Legacy collection. It features a black cotton/linen base with white embroidery all around, along with a white snap enclosure. The visor is wrapped in our “Pride of the Pacific” pattern in black and white, reverse printed for a subtle and clean look.
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“Aloha Means Hello” Tee – Honey Dew
Features our iconic “Aloha Means Hello” design on a honey dew tee, sporting a silver fill and white outline.
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“Survival of the FITTED” Tee – Black
With our Legacy collection, we thought it would be the perfect time to bring back one of our oldest designs, dating back to 2006. Inspired by the Darwinistic phrase “survival of the fittest” and designed with a nod to Mobb Deep (who released a record called "Survival of the Fittest" on their classic album "The Infamous"). Coming up on our 10th year in this business, the phrase we proudly displayed on one of our oldest tees still rings true to this day. This time around, we’re releasing the design on a black tee in honey dew with white drop shadow. Our classic large crown sits high on the back, also in honey dew.
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08 May '14

SPRING 2014 D2 “LEGACY” (SEVENTH RELEASE)

Posted by admin in Aloha, D2, FITTED, honozoolu, Kala, Legacy, Spring, White Wash
Releasing in-store and online this Saturday, May 10th, 2014.
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[Photo credit: @ryagra]
Aloha kākou!
Our Spring 2014 D2 “Legacy” Collection continues this weekend with the following releases, based off memorable designs from our past.
 
“White Wash” Aloha Snapback
Released in 2008, the original "White Wash” Kamehameha 59FIFTY became a highly popular fan favorite. The production and material were unique, and the concept behind the hat hit home as a direct reference to the vast body of water that surrounds us and all the beautiful beaches we have here in Hawaiʻi. For our Legacy Collection, we created an Aloha snapback that pays homage to the “White Wash” Kamehameha while keeping its own identity. We’re using the same cotton canvas base, but this time we’ve switched it for an olive stone color with a very muted distressed wash for a subtle nod to the original. The inside stays true to the 2008 version with the “Tools of the Trade” satin lining, this time in honey dew with matching sweatband and undervisor. The side New Era logo is embroidered in honey dew as well, while the Aloha logo, side crown, back crest, and eyelets are stitched in white.
**IN-STORE EXCLUSIVE: For the purists out there that are seeking the look of the original “White Wash,” we will be releasing a very limited amount of bleach-distressed hats, hand-done by our FITTED team. Only 25 of these hats were made, and they will be an in-store exclusive.
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“Honozoolu” Tee – Honey Dew
Our “Honozoolu” tee is another classic that we decided to bring out of the vault for our Legacy Collection. The outside perception of Hawaiʻi is that of beautiful sunsets, pristine beaches, and gorgeous, exotic women. While all of that is true, there’s more to our modern society than what is publicly perceived. The “Honozoolu” moniker, as a combination of the words “Honolulu” and “zoo,” is a reference to the concrete jungle that’s uncontrollably spreading throughout our once tropical state. Printed on a honey dew tee this time around, with the front design mimicked on the back, filling in the large crown.
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“Kālā” Tank Top – Mint
Featuring our classic Kālā pattern in reflective 3M ink covering a mint tank top. A small crest is seen on the front left chest in white, with a matching crown on the upper back. Because of the special full-body screen printing technique, every shirt is unique and will feature slight variations in ink coverage.
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01 May '14

SPRING 2014 D2 “LEGACY” (SIXTH RELEASE)

Releasing in-store and online this Saturday, May 3rd, 2014.
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[Photo credit: @ryagra]
Aloha kākou!
Our Spring 2014 D2 “Legacy” Collection continues this weekend with the following releases, based off memorable designs from our past.
 
“Coastline” Mua Snapback
Featuring an all black snapback with an ocean blue undervisor and sweatband. The Mua is embroidered in white along with shades of ocean blue and sea foam. The New Era logo, side crown, and eyelets are embroidered in powdery sand yellow, while the back shaka logo is embroidered in white. A white snap enclosure and small black crest tag are also seen on the back. Completing the look is the Hawai‘i state seal boldly featured on the inner satin lining.
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“Pride of the Pacific” Tank Top – Powdery Sand Yellow
A powdery sand yellow tank top featuring our “Pride of the Pacific” pattern across the entire front and back of the shirt. It is uniquely printed in ocean blue on the inside rather than the outside, for a subtle muted look.
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“Kālā” Tank Top – Ocean Blue
Featuring our classic Kālā pattern in white covering an ocean blue tank top. A small crest is seen on the front left chest in metallic silver, with a matching crown on the upper back. Because of the special full-body screen printing technique, every shirt is unique and will feature slight variations in ink coverage.
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“White Lines” Tee – Ocean Blue
Originally released on a black tee back in 2008, we decided to bring back this classic design on an ocean blue tee for our Legacy collection. Featuring various Hawai‘i elements and the word “FITTED” all connected through line art, printed in white. The back crown sees a similar treatment to tie back to the front of the shirt.
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24 Apr '14

SPRING 2014 D2 “LEGACY” (FIFTH RELEASE)

Posted by admin in Cheehuu, D2, FITTED, Kala, Legacy, Money In The Bank, Spring
Releasing in-store and online this Saturday, April 26th, 2014.
ryagra
[Photo credit: @ryagra]
Aloha kākou!
Our Spring 2014 D2 “Legacy” Collection continues this weekend with the following releases, based off memorable designs from our past.
 
Koko Kālā 59FIFTY
Originally released in 2007, our Kālā hats have become some of our most popular and sought after releases. Utilizing unique design, embroidery, and material rarely seen before, the Kālā became an instant classic. Running stitch floral embroidery was seen covering the hat in various bright colors, all on a solid colored cotton linen crown. Over the years, we’ve reintroduced the pattern in various projects, notably in collaborations with established companies like Crooks & Castles and Vans/Blue Hawaii. Through our Legacy Collection, we have the opportunity to bring back the Kālā once again. We are both proud and excited to release the next installment in the franchise: the Red Kālā 59FIFTY. Literally translated to mean “Money,” the Red Kālā features the same cotton linen material with all-over floral embroidery, this time on a bold red base. The crown, crest, and New Era logo are all embroidered in the same red for a tonal look.
**PLEASE NOTE: The Red Kālā fits bigger than usual. Please order one size smaller for a better fit (i.e. if you are a 7 1/2, you may want to order a 7 3/8).**
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Cheehuu Beanie
A black 12” cuffed beanie with a white Fasi shaka embroidered on the cuff.
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“Money In The Bank” Tee – Red
To go along with the release of the Koko Kālā, we decided to bring another classic design out of the vault. Our “Money In The Bank” design is a graphical nod to the oldest financial institution in Hawaii, established in 1858, with a FITTED twist. Printed on a bold red tee, the fill style of the front design is matched perfectly in the large crown on the upper back.
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