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17 Jul '14

SUMMER 2014 “PERCEPTION” DELIVERY 1 (FINAL RELEASE)

Releasing in-store, online, and at select stockists this Saturday, July 19th, 2014.
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Aloha kākou!
We proudly present to you the final release of our Summer 2014 “Perception” Delivery 1 collection. With three new patterns (Maiʻa, Vanquish, and Kālā Pepa) as our foundation, we explore the perception of Hawaii from the outside looking in as well as the inside looking out.
We'd like to send out a big MAHALO to everyone that supported our Summer 2014 Delivery 1 Collection, wether it be from our brick and mortar shop, our online shop, or one of our many great stockists. We will see you all soon for our Summer 2014 Delivery 2 Collection!

MAIʻA
A bright floral pattern that embodies the look of the classic aloha shirts found at Dukeʻs Lane, the popular open market spot where tourists would go to find loud and cheap aloha shirts. It acts as a representation of the outside perception of Hawaii in the mid 1900’s, being a bright and colorful tourist attraction.
KĀLĀ PEPA
A collage of early Hawaiian bank notes that used to be in circulation. “Kālā pepa” refers to the brief history of the Hawaiian currency and how it represents not only the transition from the barter system but how a rich and prolific culture succumbed to the imperialistic mentality that dominated the times.
 
Maiʻa Aloha 59FIFTY
All over sublimated Maiʻa pattern on a full satin 59FIFTY. Features deep ocean blue embroidery all around, with a white outline on the back crest.
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Maiʻa ʻAina Velcro Strapback
The crown is black satin with all black embroidery and a mango top button. The top of the visor is done in cork with black maile embroidery, while the undervisor is a rich topaz suede. The inside liner features the Maiʻa pattern on satin. Also features a special black satin Velcro strap with the words “ASD-116” stitched on.
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Kālā Pepa Who The Crown Fits Tee – Black
Our standard logo on a black tee with Kala Pepa fill and white crown on the back.
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One Speed Tee – Arctic Gray
Bringing back our classic One Speed design from years ago in white and topaz on an arctic gray tee. This design shows that contrary to the perception of being stuck on an island and behind on ideas and development, we actually provide the lane between east and west, north and south; and with our “mix plate” of cultures, beliefs, and inspiration, we can race with the best of them.
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Escape To Paradise Tank Top – Topaz
Our classic Escape to Paradise ode to tourism marketing as well as a slight nod to Carlitoʻs Way, where the phrase was taken from. The design sits on a topaz tank top with a white crown on the back.
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Pacific Standard Raglan – Heather Charcoal/Navy
The double entendre of our Hawaii Standard Time zone as well as our belief that what we do at FITTED sets the standard here in Hawaii. Features our Pacific Standard logo on the front left chest and a small white crown on the upper back with “Aloha Served Daily” written underneath in orange. Large navy palm trees on both sides complete the look.
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03 Jul '14

SUMMER 2014 “PERCEPTION” DELIVERY 1 (FOURTH RELEASE)

Releasing in-store, online, and at select stockists this Saturday, July 5th, 2014.
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Aloha kākou!
We present to you the fourth release of our Summer 2014 “Perception” Delivery 1 collection. With three new patterns (Maiʻa, Vanquish, and Kālā Pepa) as our foundation, we explore the perception of Hawaii from the outside looking in as well as the inside looking out.

VANQUISH
This pattern is an amalgamation of Hawaiʻi’s lost native birds. All the extinct birds seen on this pattern have been vanquished due to invasive plants and animals after foreign assimilation. Beautiful birds like the ʻiʻo, ʻiʻiwi, ʻelepaio, palila, and ʻakohekohe, just to name a few, all suffered this fate. From an inside perspective, Hawaiians see the ruins of a once thriving ecosystem.
 
Vanquish Mua Snapback
A heather gray polyester/wool blend snapback with black rip-stop undervisor and top button. The lining features the Vanquish pattern laid out in satin. The Mua on the front is embroidered in white, black, topaz, honey dew, and mango, while the back Cheehuu is stitched in white. The side crown, eyelets, and New Era logo are embroidered in black. Also features a white and mango crest tag to the left of the black snap enclosure.
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Vanquish Native A-Frame Snapback
Features black spacer mesh on the crown, with white front logo and honey dew embroidery around the side and back. The visor and top button feature the Vanquish pattern printed on polyester Tuflex, and toward the back is a white snap enclosure.
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Vanquish Crest Tee – White
A white tee featuring our FITTED crest printed large on the front, filled with the Vanquish pattern. Also features a topaz crown hit on the back.
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Vanquish Native Tee – Black
A black base tee with our Native script logo, filled with the Vanquish pattern. A clear gel crown sits near the top back.
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With It Tee – Black
Featuring a repeated photo of Frank Sinatra throwing up a shaka, with “Aloha Served Daily” printed over it in clear gel on a black tee, topped off with a white crown on the back. Sinatra was always down for the nightlife, and while vacationing in Hawaii, he definitely got a lot of it as he immersed himself in the carefree Hawaiian lifestyle. As Sinatra said once, “Basically, Iʻm for anything that gets you through the night—be it prayer, tranquilizers, or a bottle of Jack Daniels.”
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11 Feb '14

SPRING 2014 D1 "WATER IS LIFE"

Releasing in-store and online this Saturday, February 15th.
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“Mōhala i ka wai ka maka o ka pua” (Unfolded by the water are the faces of flowers).
Starting off with this powerful quote, we build upon its principle meaning: Water is needed to sustain life. It plays a crucial part in the growth and prosperity of all living things. In Hawai‘i, we’re surrounded by it, we use it for nourishment and entertainment, and we ultimately embrace it.
Hawai‘i is also home to one of the wettest spots in the world. Mt. Waiʻaleʻale, also known as the Heart of Kaua‘i, averages about 450 inches of rainfall annually. Its precipitation supplies numerous waterfalls, sending down rushing streams on all sides to feed the only navigable rivers in the state. Mt. Waiʻaleʻale is by far one of Hawai‘i's most vibrant tropical rainforests, and as such provides the foundation for our Spring 2014 Delivery One capsule: "Water is Life."
Stay tuned for product shots of all the pieces in the collection.
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