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06 Oct '17

CHEEHUU SNAPBACK, ALOHA MEANS HELLO TEE, & WTCF TANK TOP

Posted by admin in Aloha Means Hello, Cheehuu, WTCF
Releasing exclusively in-store and online this Saturday, October 7 at 11am HST.
CHEEHUU
Aloha kākou!
Following the release of the nylon ripstop Day Tripper last month, we have a brand new Cheehuu snapback also made completely out of nylon ripstop, set to release this Saturday. The crown and visor are teal, while the undervisor and top button are black, matching the Cheehuu, New Era logo, and back crest. The eyelets, side crown embroidery, and snap enclosure are all white. Complimenting the Cheehuu are a new Aloha Means Hello tee featuring a teal, pink, and white perforated print on a black base, as well as a Who The Crown Fits tank top with black and teal printed on a white base.
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04 Jun '15

SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Releasing in-store and online at FittedHawaii.com this Saturday, June 6th.
Releasing at select stockists next week.
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Photos: Udella Auyoung (@ujfmaphotos)
Aloha kākou!
Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.
For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ‘Iliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.
 
Cheehuu 59FIFTY
Our first 59FIFTY of the season, which also happens to be the first neoprene 59FIFTY we’ve ever released. Featuring a royal blue neoprene visor and crown, along with white contrast stitching throughout. The front and side embroideries are white while the back crest is stitched in white and blue. Another striking feature of this 59FIFTY is the use of white painted metal eyelets rather than the traditional embroidered eyelets.
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Big Game Hunters Tee – Black
Featuring the same design used on the recently released Dri-Fit long sleeve tee, but printed on a traditional short sleeve tee this time around. A small double patch design is seen on the front left chest with a large Big Game Hunters design on the back, printed in blue and white.
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15 May '15

SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Releasing in-store and online at FittedHawaii.com this Saturday, May 16th.
Releasing at select stockists next week.
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Models: Kelsie Megan (@kelsiemegann) & Naz Kawakami (@wirtsdead)
Aloha kākou!
Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.
For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ‘Iliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.
 
Koa Tree Camo Cheehuu Snapback
Featuring our Koa Tree Camo print sublimated on polyester poplin material, covering the entire hat. White embroidery is seen on the front, while the side logos and eyelets are stitched in black. It also features black/white embroidery on the back crest as well as a black snap enclosure.
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Fish Hooks Tee – White
Before the introduction of metal, Hawaiians relied on nature and their knowledge of the ocean to create the perfect tools for catching iʻa. Using natural items like tortoise shells, boar tusks, mother-of-pearl, rope, wood, and even human bones, they created a wide variety of hooks and lures, each expertly crafted and designed to catch specific marine life. Several of them can be seen on our Fish Hooks tee, which places a variety of hooks to spell out “FITTED” on the front and create a crown shape on the back.
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16 Apr '15

SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Releasing in-store, online, and at select stockists this Saturday, April 18th. Please note that the ʻIliahi Tree Camo Cheehuu snapback will not be available online.
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Photos: Chris Fujimori (@cfujifilms)
Model: Jeff Bermoy

Aloha kākou!
Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.
For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ‘Iliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.
 
ʻIliahi Tree Camo Cheehuu Snapback
Designed with a manufacturing technique we’re utilizing for the very first time, this Cheehuu snapback features our ʻIliahi Tree Camo pattern sublimated on polyester poplin over the entire crown, which is then camouflaged by black mesh. It also features a full black visor and white embroidery all around which matches the white snap enclosure. Infrared provides a nice contrast in the eyelets and top button. Due to the limited number in stock, there will be no online release for this hat.
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Kalai Waʻa Tee – Black
This tee was inspired by one of the original uses for koa wood, building canoes. “Fitted” is featured on the front above the words “Designed in Hawaii” and two crossed koʻi (Hawaiian for adze), which was the tool of choice for carving canoes. Under that is "Kalai Waʻa” which is a term that indicates a master canoe builder, one whose responsibility it is to bring the canoe to life. Printed on both sleeves is an illustration of an ʻelepaio on a koa tree branch. The ʻelepaio is a native Hawaiian bird that is commonly found near fallen koa trees that are infested with insects. With this knowledge, the Kalai Waʻa would be able to find the best fallen koa trees for carving into canoes, since the good trees wouldn’t have insects and therefore wouldn’t have any ʻelepaio near them.
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Who The Crown Fits Tee – Red
A clean logo tee featuring black print on a red tee.
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13 Mar '15

HAWAIIAN DIET COLLECTION (FIFTH COURSE)

Releasing in-store, online, and at select stockists this Saturday, March 14th.
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Aloha kākou!
This Saturday we’re bringing you the fifth course of our Hawaiian Diet collection. Based on the foods we ate as youngsters and still enjoy to this day, the collection features our new Hungy Time pattern and other designs that conjure up memories of our childhood. We hope you’re still hungry...
 
Hungy Time Aloha Snapback
Featuring the Hungy Time pattern covering the entire satin crown and visor, while burlap makes an appearance via the top button. White embroidery is seen on all sides of the hat, which matches up with the white back snap enclosure.
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Hungy Time Cheehuu 59FIFTY
This 59FIFTY features the Hungy Time pattern all over the crown utilizing a new printing technique on a linen/viscose blend, resulting in a thicker material that’s also waterproof. The visor and top button are made of brown waxed linen, which matches the brown eyelets seen on the crown. It also features a white Cheehuu logo, white side crown, black side New Era logo, and white/black back crest.
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Fiya Wata Tee – Black / Women’s Tee – Black
A new design featuring a drawn depiction of another favorite local condiment: Chili Peppah Water. It’s the perfect sidekick (emphasis on “kick”) to any local dish; just pour it on your food or dip your food in it. Printed on a black tee for men and women, it also features a small white crown on the upper back.
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Hungy Time Crest Tee – Silver / Women’s Tee – Black
Featuring our classic crest logo in white, filled with the Hungy Time pattern. A small white crown is seen on the back.
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