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01 Mar '19

ALAKAʻI ALOHA SNAPBACK, BRIGANTE TEES, DAY TRIPPER POCKET TEES, & GROWN CREST TANK TOPS

Posted by admin in Aloha, Brigante, Day Tripper
Releasing exclusively in-store and online this Saturday, March 2 at 11am HST.
ALOHA
Aloha kākou!
We’ve got a big release lined up for you this Saturday, headlined by a brand new Aloha snapback and accompanied by four tees and two tank tops. The 100% linen Aloha snapback leads the pack, brilliantly showcasing our classic Alakaʻi pattern in clean white and dark abyss colors, along with white embroidery, top button, and snap enclosure, and finished off with a black crest tag around back. Along with the Alakaʻi Aloha snapback, we’re releasing two Brigante tees in black and silver, two Day Tripper pocket tees in black and heather grey, and two Grown Crest tank tops in navy blue and turquoise, all featuring white print.
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15 Oct '18

FITSTRIKE RELEASE: MUA SNAPBACK, KEIKI MUA SNAPBACK, ALOHA LOGO TEE, KEIKI ALOHA LOGO TEE, & KEIKI DREAMERS TEE

Posted by admin in Aloha, Dreamers, FITSTRIKE, Mua
Releasing exclusively in-store and online this Tuesday, October 16 at 11am HST.
FITSTRIKES
Aloha kākou!
This Tuesday’s FITSTRIKE offerings include items for both the keiki and the grown-ups. The matching adult and keiki Mua snapbacks feature a premium heather grey Shadow Tech base, with a front logo stitched in black-to-white gradient and light teal, white eyelets, black New Era logo, light teal crest, and black snap enclosure. The matching adult and keiki Aloha Logo tees feature teal print on a white tee, while the keiki Dreamers tee features white print on a heather grey tee. Both keiki tees come in toddler, juvenile, and youth sizes (2T-4T, 6J, 7J, XS, S).
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11 Oct '18

ALOHA SNAPBACK & GREEN FLASH TANK TOP

Posted by admin in Aloha, Green Flash
Releasing exclusively in-store and online this Saturday, October 13 at 11am HST.

Video: @kashakamu
Model: @daveydizzle49, @kaulanakealoha85, @scotty_t34, & @kai.lima
Music: @slappsymphony

Aloha kākou!
We’re sending out even more ALOHA this Saturday with another premium Aloha 9FIFTY snapback, crafted out of 100% cotton ripstop in black on the crown and visor and dark grey on the undervisor. The front Aloha is stitched in yellow and outlined in white, while the side New Era logo is stitched in white, and the side crown and back shaka are stitched in yellow. It’s finished off with a black snap enclosure and a Hawaiian flag tag with Aloha Served Daily on the back. Releasing alongside the Aloha snapback is a matching tank top featuring a new design titled “Green Flash,” which captures the serene sunset before it falls behind the horizon and the famous split-second green flash appears.
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29 Jan '18

HAWAIʻI NOIR COLLECTION

Posted by admin in Ahu Laʻi, Aloha, Hawaiʻi Noir
Releasing exclusively in-store and online this Tuesday, January 30 at 11am HST.
HAWAII NOIR
Aloha kākou!
This Tuesday, we’re bringing back our Hawaiʻi Noir Collection for an encore round, featuring one of our staple cut and sew pieces. First introduced on Black Friday, this collection pulls inspiration from the classic Film Noir genre (a trend of darker and cynical films in the early to mid-1900’s), matched it up with a similar era in Hawaiʻi’s past, then laced it with a bit of irony and humor to stir up a new concoction: the Hawaiʻi Noir Collection.
Let’s set it up for you. It’s 1930’s Chinatown, a time where people still came over from the states by boat—a bunch of affluent out-of-towners looking to escape their mundane lives and encase themselves in paradise. To most, paradise was the allure of bright sun, warm waters, and sandy beaches, but of course there were some that thought of paradise a little differently.
For those people, there was Hell’s Half Acre.
This little parcel of land in Chinatown became notorious for being an adult playground, filled with crime, hookers, drugs, scandal, and downright debauchery—and many wouldn’t have it any other way. It was almost its own self-governed society, with all the different businesses knowing their roles and playing their part. Ordered chaos, if you will.
This unique irony of paradise masking the grimy adult paradise in Chinatown inspired us to create this collection, resulting in a carefully curated assortment of items centered around Hell’s Half Acre, and focuses on tongue-in-cheek designs based on fictional businesses within the area.
We’ve also created a new pattern specifically for this collection called Nectar, which encapsulates the facade of a Hawaiʻi paradise (la ulu palm, monstera, Diamond Head) combined with the gritty underbelly (scantily clad women) to create the perfect depiction of Hell’s Half Acre.
Because the ideas and execution became so robust, it was hard to limit ourselves to just one release day. So we expanded the collection to span across the next several weeks—the only way to do this collection justice. Keep checking back as the weeks progress, all the while thinking about which of these places you’d like to check out. Because we know you would.
Indulge in the debauchery. Immerse yourself in the toughest spot in the Pacific. Welcome to Hell’s Half Acre.
 
BLACK STRIPED AHU LAʻI WINDBREAKER
Our signature windbreaker silhouette makes a triumphant return during the colder months, sporting an assortment of designs from the Hawaiʻi Noir Collection printed in white down the spine of the black windbreaker. It also features a Hawaiian flag on the wearer’s right side and a TropTech label on the back of the neck, denoting the high quality performance tier it belongs to.
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ALOHA REPEAT TEE – BLACK
This classic design comes back in a monochrome colorway, with the large repeating Alohas forming a light grey to dark grey gradient. It also features a light grey crown on the upper back.
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22 Dec '17

HAWAIʻI NOIR COLLECTION

Posted by admin in Aloha, Hawaiʻi Noir
Releasing exclusively in-store and online this Saturday, December 23 at 10am HST.
HAWAIʻI NOIR
Aloha kākou!
This Saturday marks the next delivery of our newest collection which we introduced on Black Friday. We pulled inspiration from the classic Film Noir genre (a trend of darker and cynical films in the early to mid-1900’s), matched it up with a similar era in Hawaiʻi’s past, then laced it with a bit of irony and humor to stir up a new concoction: the Hawaiʻi Noir Collection.
Let’s set it up for you. It’s 1930’s Chinatown, a time where people still came over from the states by boat—a bunch of affluent out-of-towners looking to escape their mundane lives and encase themselves in paradise. To most, paradise was the allure of bright sun, warm waters, and sandy beaches, but of course there were some that thought of paradise a little differently.
For those people, there was Hell’s Half Acre.
This little parcel of land in Chinatown became notorious for being an adult playground, filled with crime, hookers, drugs, scandal, and downright debauchery—and many wouldn’t have it any other way. It was almost its own self-governed society, with all the different businesses knowing their roles and playing their part. Ordered chaos, if you will.
This unique irony of paradise masking the grimy adult paradise in Chinatown inspired us to create this collection, resulting in a carefully curated assortment of items centered around Hell’s Half Acre, and focuses on tongue-in-cheek designs based on fictional businesses within the area.
We’ve also created a new pattern specifically for this collection called Nectar, which encapsulates the facade of a Hawaiʻi paradise (la ulu palm, monstera, Diamond Head) combined with the gritty underbelly (scantily clad women) to create the perfect depiction of Hell’s Half Acre.
Because the ideas and execution became so robust, it was hard to limit ourselves to just one release day. So we expanded the collection to span across the next several weeks—the only way to do this collection justice. Keep checking back as the weeks progress, all the while thinking about which of these places you’d like to check out. Because we know you would.
Indulge in the debauchery. Immerse yourself in the toughest spot in the Pacific. Welcome to Hell’s Half Acre.
 
ALOHA 9FIFTY SNAPBACK
The long-awaited return of our Aloha design comes correct with an all-over Nectar pattern on the base, subtle black stitching on the front, white side stitching and snap enclosure, and black and white crest on the back.
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TOUGHEST TEE – LIGHT TEAL
The Toughest tee is the commemorative item you bring home from any visit to a new place, like you went to Hell’s Half Acre and came back with this awesome tee. It features the Chinese character-inspired logo for the collection on the front, and showcases the street layout of Hell’s Half acre on the back with full branding and mottos.
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DELICIOUS, PLEASE SEND MORE TEE – BLACK
This design promotes the fictional neighborhood butcher and chop suey house down in Hell’s Half Acre. Anything you need chopped up, they’ll be happy to accommodate. And they mean anything.
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BOOGIE HOUSE TEE – MAROON
Inspired by the entrepreneurship of a real gangster and the original Honolulu Harlot, Jean O’Hara (do a quick Google search), this tee represents the place in Hell’s Half Acre that men would seek out, looking for a good time and a beautiful “lei.”
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WHO THE CROWN FITS TEE – HEATHER GREY
Our standard logo tee was customized for this collection by filling it with our new Nectar pattern.
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INTERNATIONAL LONG-SLEEVE TEE – LIGHT TEAL
Inspired by an old-style movie poster, this new design promotes Hell’s Half Acre with a vengeance. The motto “The Toughest Spot in the Pacific” says it all.
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