1
14 Feb '16

SPRING 2016 DELIVERY “HUI”

Posted by admin in Alia, All In, Diesel, H Pride, Hui, Spring
Releasing exclusively in-store and online this Tuesday, February 16th at 11am HST.
BLOG IMAGE
BLOG IMAGE
Aloha kākou!
For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats in this collection were produced in limited quantities.
Each piece has a special story behind it, and what better way to hear those stories than from the creators themselves? Every release will be authored by the team member responsible for that design, for an even more personal touch. This Spring season, we hope to share a little more about our hui with you.
 
Name: Alia Calicdan
AKA: Alia Aiko
Title/Position: Store Manager
Favorite place in Hawaii? 1240 N School St. Honolulu, HI 96817
One thing you can't live without? My family & my doggies
What are you doing when you aren't working? Reading, eating, and/or just kickin it with friends.
Favorite FITTED hat? Anything ʻĀina or Kulāiwi
What inspires you? The youth's imagination & creativity.
DIESEL PRIDE 59FIFTY
By Alia Calicdan

Fate /fāt/
noun
The development of events beyond a person's control, regarded as determined by a supernatural power.

My family has owned dogs my whole life. Over the last twenty seven years, I've been blessed by eight, four-legged souls: Tara, Brandi, Koa, Opus, Riley, Diesel, Harley, and Davie. Although each one holds a place in my heart, there's one who is extra special to me.
I had euthanized Koa Boy a few months into 2008. As you can imagine, it was a difficult thing to do and owning another dog was the last thing on my mind. However...my friend, Crystal, invited me over to her house. Her dogs just had puppies, so you best believe I accepted her invitation!
So here I am, oohing and awwing over these little things. Their eyes and ears aren't even open yet, only their little pink tongues sticking out. When I see dogs, my voice automatically goes into this really high pitched noise, especially when I see puppies. Don't judge me, I can't control it. Haha. Remember when I said owning another dog was the last thing on my mind? Well that changed. Real quick. There must've been around five or six pups, four were already spoken for. Naturally, I start asking questions. Can I see what the parents look like? Are you selling them? So on and so forth. I'm obviously interested, so Crystal takes the last two pups out of the kennel and places them on her bed. I rest my head at the edge so I can get on their level, and I'm just swooned. They're so freaking cute! After going back and forth about which one I want, one of the pups crawl towards my face. He comes all the way to my nose, stops, and just cuddles up to me. I'm sold. I look at Crystal and she knows that's the one I'm taking home.
I name him Diesel. Already had the name picked out before I had the pup. Lol. Now here comes the tough part, my parents. My dad is an easy sale, I tell him he's half Pitbull, half Labrador. The Pitbull and male part had him hooked. But dad won't be on board if mom isn't. Easy. Mom is just like me, we both have a soft spot for animals. With that being said, I just brought Diesel home and didn't think of any kind of consequences. Well, my mom was f*%#ing pissed! Like screaming her head off-pissed. Once she calmed down, I let her hold Diesel and just like that she was on board. Like I said - soft spot. I could keep Diesel under one condition, he would be my dog, my responsibility. DONE and DONE.
It's crazy to think that was seven years ago. He chose me to be his. I didn't know it then, but I needed him. The universe put him in my life for a reason. Even though he's a riot and doesn't listen sometimes, he's the greatest thing that's ever happened to me. I've learned what unconditional love feels like and what unquestionable loyalty looks like without any spoken words. Diesel's also taught me about patience and how it's an ever growing practice. He makes me a better human being, no doubt. Shouts out to fate, for bringing us together.
Why the H Pride? Ain't it obvious by now?! Haha. Diesel's my pride and joy, so it's only fitting. The color way is easy: black pebbled leather, black embroidery, and black undervisor. When you see Diesel you'll know why the New Era flag is blue and the FITTED crest is white. I made this hat a 59FIFTY fitted, so you gotta get the perfect size; just like Diesel is a perfect fit for me.
Disclaimer: Results may vary when bringing animals home without prior parental consent.
 
FRONT
BACK
LEFT
RIGHT
BOTTOM
 
We’ll also be releasing our new All In tee to coincide with the release of Alia’s Diesel Pride 59FIFTY. This new tee features “Fitted” on the front and “All in the Ohana” written large on the back, as a nod to the local comedy classic of the same name starring the great Andy Bumatai. The lettering on the front and back is filled with our 10-year X pattern, and the back also features a FITTED block logo and our 10-year logo.
front
back
12 Feb '16

SPRING 2016 DELIVERY “HUI”

Posted by admin in Alia, Hui, Spring, ʻAina
Releasing exclusively in-store and online this Saturday, February 13th at 11am HST.
blog image
blog image
Aloha kākou!
For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats in this collection were produced in limited quantities.
Each piece has a special story behind it, and what better way to hear those stories than from the creators themselves? Every release will be authored by the team member responsible for that design, for an even more personal touch. This Spring season, we hope to share a little more about our hui with you.
 
Name: Alia Calicdan
AKA: Alia Aiko
Title/Position: Store Manager
Favorite place in Hawaii? 1240 N School St. Honolulu, HI 96817
One thing you can't live without? My family & my doggies
What are you doing when you aren't working? Reading, eating, and/or just kickin it with friends.
Favorite FITTED hat? Anything ʻĀina or Kulāiwi
What inspires you? The youth's imagination & creativity.
ANGEL ʻĀINA SNAPBACK
By Alia Calicdan

Inspiration. It’s everywhere we are. It could be the struggle or the success of a matter; or maybe it’s the music you listen to. My inspiration consistently comes from my Grandpa George. Grandpa George is my dad’s father, but the second I was born; we were inseparable. Everywhere he went, I followed. Everything he did, I copied. You get the picture…we were two peas in a freaking pod! A lot of credit goes to him for the person I am today, for the woman I am still becoming. Unfortunately, he passed away in May of 2002, and while I keep my relationship with him very close to my heart…I want to share one of my most treasured memories with you.
Both of my parents were at work, and I must’ve been about four years old. Grandpa and I were cold chillin’ at home when I heard him yelp. He’d stepped on a thumbtack! I was a kid and assumed he was seriously injured. So I did what any other four year old would...I played “make believe”, and of course my grandpa played along. I was the doctor and he was my patient. Hahaha. With the thumbtack still in his heel, I told him to stay calm and lay down. Once he was relaxed, I called 911. Hey! My parents taught me – in case of an emergency, call 911. Anyway, I got the operator on the phone and told her the situation. I’m pretty sure she giggled, and, bless her heart, she played along too. I was instructed to slowly remove the thumbtack from his heel and be careful not to poke myself in the process. The operator asked if I knew where the band-aids in my home were, and luckily I had my own stash (Kero Kero Keroppi of course! And if you don’t know, YOU BETTER ASK SOMEBODY). Boom! I slapped that froggy band aid on and he was brand new! In that moment, I was so proud. Grandpa George gave me a hug and a kiss and made us lunch like nothing happened.
Later that day, my parents came home to a message on the answering machine. It was the operator I had spoken to earlier, checking in on us. Without asking any questions, mom and dad assumed I got into some kind of trouble. But, my grandpa had my back and explained what had happened. They all laughed hysterically, and I was just confused. Haha. My mom asked Grandpa George, “Why didn’t you just tell her you were OK?” My dad joined in, “Yeah, why didn’t you just tell her?” I didn’t stay around to listen to gramps’ reply. Grown up talk can get very boring.
I’m the oldest of two, so naturally I’m a nurturer. Making sure others are okay has always been a priority for me. Thinking back now, Grandpa George did a fine job catering to one of my strongest suits. When I turned seven, he brought this story up to me. He told me what his reply to my parents were, and it’s stuck with me ever since. I can almost hear his voice as I type this... Alia, I didn’t stop you from calling 911, because you were helping me. That is your nature, to care for others. Always help others to your best capabilities, and let others help you. You have a big heart and bright eyes, never lose that Alia.
Twenty years later, I’m still learning from him. People can be ugly creatures and the world can seem dark at times. I choose to love hard and find the silver lining. I have a big heart and bright eyes, and I'll never lose that.
I chose the ‘Āina design because it’s one of my favorites. Hawaii is my home, and our culture is unlike any other. The color way is simple: white pebbled leather with grey embroidery and black undervisor, because it reminds me of Grandpa George’s “salt and pepper” hair. Oh, and the curved bill is an homage to his swag. George Navarro Calicdan, rest in paradise.
 
DSC00168-Edit
DSC00171-Edit-Edit
DSC00169-Edit-Edit
DSC00173-Edit-Edit
DSC00175-2