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17 Feb '17

A/W TRADEWINDS COLLECTION

Posted by admin in A/W Tradewinds Collection
Releasing in-store and online this Saturday, February 18 at 11am HST.
A/W TRADEWINDS
Photo: @jasonjko
Model: @badmckinney

 
Aloha kākou!
This Saturday, we celebrate our seasonal delivery run with the final release from our A/W Tradewinds Collection. Our natural tradewinds are unique and special to our islands, evoking a welcoming and affectionate reaction when they breeze through. Frequently described as a “natural air conditioner,” we not only look forward to the trades for the cool climate it brings, but also as a signal of calm and pleasant weather for outdoor activities such as surfing, fishing, or boating, which all heavily depend on great weather conditions.
For visual inspiration, we look to the old Hawaiian ʻōlelo noʻeau (proverb): “Ke kupu, o ka ʻaina ua malie, ua au koaʻe,” which translates to “The natives of the land declare that the weather is calm when the tropic bird travels afar.” The koaʻe (tropic bird) thus became symbolic as a sign of great weather when soaring far out at sea. Throughout the collection, there are numerous references to the koaʻe, along with nautical elements and climate map imagery, to help strengthen the overall aesthetic vision.
Two new patterns were created based on a climate map of the Pacific Ocean—TRDWND_EARTHBLUE and TRDWND_BLACKNIGHT—showing the wind direction as it flows during the hoʻoilo (wet) season in Hawaiʻi. We’ve also put extensive focus and care into our cut & sew program, introducing new pieces throughout the collection that are geared toward highly technical construction through our new TropTech tier, as well as premium lifestyle construction through our new OutFitted tier. And as usual, all items from this A/W Tradewinds Collection are limited in size and quantity and will not be reproduced.
 
Kamahele Day Pack – Black DPICT Camo
For the final release of our A/W Tradewinds Collection, we’re releasing a limited version of our Kamahele Day Pack in Black DPICT Camo. Starting with the design, it features a large 30-liter main drawstring compartment, two side zippered compartments, small front zippered compartment with organizer and front zippered stash pocket, inner mesh zippered compartment, and a hidden compartment in the back padding, which is made from tri-lock-stitched breathable mesh padding. The straps also have the same mesh padding for extra comfort, as well as four multipurpose D-rings and a cross-chest harness for added support. The elastic top lid secures the contents with two buckles, while two more buckled straps are seen underneath the bag for additional storage. We used premium construction throughout, with 1000 denier oxford nylon upper covered in black DPICT Camo and red tarpeline covering the bottom for maximum durability in all seasons. We also used high quality YKK zippers with mil-spec paracord pull-tabs and Duraflex side-release buckles for premium strength. FITTED branding details include the new mil-spec label on the right compartment, black tri-lock bike light loop with ASD tri-lock tag on the front compartment, and the Aloha Served Daily motto printed on the inside base.
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Basin Premium Tee – Black
Our last seasonal Basin Premium Tee is made in black and features the TRDWND_BLACKNIGHT pattern on the large tri-lock gusset on the back. Crafted under our TropTech label due to its technical activewear properties, this premium dry-fit tee also features contrasting yellow tri-lock side seam inserts and a yellow tri-lock stitched inner tag. A small FITTED logo is printed on the back above the tri-lock gusset, and to the left is an ASD tri-lock tag stitched into the yoke. It also features a contoured hem in the back with a straight hem in the front.
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09 Feb '17

A/W TRADEWINDS COLLECTION

Posted by admin in A/W Tradewinds Collection
Releasing in-store and online this Saturday, February 11 at 11am HST.
FRONT
 
Aloha kākou!
This Saturday, we continue our seasonal delivery with the next release from our A/W Tradewinds Collection. Our natural tradewinds are unique and special to our islands, evoking a welcoming and affectionate reaction when they breeze through. Frequently described as a “natural air conditioner,” we not only look forward to the trades for the cool climate it brings, but also as a signal of calm and pleasant weather for outdoor activities such as surfing, fishing, or boating, which all heavily depend on great weather conditions.
For visual inspiration, we look to the old Hawaiian ʻōlelo noʻeau (proverb): “Ke kupu, o ka ʻaina ua malie, ua au koaʻe,” which translates to “The natives of the land declare that the weather is calm when the tropic bird travels afar.” The koaʻe (tropic bird) thus became symbolic as a sign of great weather when soaring far out at sea. Throughout the collection, there are numerous references to the koaʻe, along with nautical elements and climate map imagery, to help strengthen the overall aesthetic vision.
Two new patterns were created based on a climate map of the Pacific Ocean—TRDWND_EARTHBLUE and TRDWND_BLACKNIGHT—showing the wind direction as it flows during the hoʻoilo (wet) season in Hawaiʻi. We’ve also put extensive focus and care into our cut & sew program, introducing new pieces throughout the collection that are geared toward highly technical construction through our new TropTech tier, as well as premium lifestyle construction through our new OutFitted tier. And as usual, all items from this A/W Tradewinds Collection are limited in size and quantity and will not be reproduced.
 
Tradewinds Aloha Snapback
This brand new Aloha snapback features sublimated stitching on the front and inner sweatband bearing the collection’s signature TRDWND_EARTHBLUE pattern, complementing the navy base. It also features a red undervisor, red top button, yellow side New Era logo, yellow crown, yellow and blue back crest, and a white snap enclosure.

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Tropic Bird Tee – Black, Heather Grey, Navy, or Yellow
The Tropic Bird design features a small koaʻe (tropic bird) illustration on the front left chest, while the back features the inspirational proverb from this collection: “ʻOlelo ke kupu, o ka ʻaina ua malie, ua au koaʻe” with the translation beneath, “The natives of the land declare that the weather is calm when the tropic bird travels afar.” Behind that are two koaʻe facing opposite directions, and near the bottom hem are six stylized nautical symbol flags representing each letter in the name FITTED.
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27 Jan '17

A/W TRADEWINDS COLLECTION

Posted by admin in A/W Tradewinds Collection
Releasing in-store and online this Saturday, January 28 at 11am HST.
TRADEWINDS
Photo: @aglobalstroll
 
Aloha kākou!
This Saturday, we continue our seasonal delivery with the next release from our A/W Tradewinds Collection. Our natural tradewinds are unique and special to our islands, evoking a welcoming and affectionate reaction when they breeze through. Frequently described as a “natural air conditioner,” we not only look forward to the trades for the cool climate it brings, but also as a signal of calm and pleasant weather for outdoor activities such as surfing, fishing, or boating, which all heavily depend on great weather conditions.
For visual inspiration, we look to the old Hawaiian olelo noʻeau (proverb): “Ke kupu, o ka ʻaina ua malie, ua au koaʻe,” which translates to “The natives of the land declare that the weather is calm when the tropic bird travels afar.” The koaʻe (tropic bird) thus became symbolic as a sign of great weather when soaring far out at sea. Throughout the collection, there are numerous references to the koaʻe, along with nautical elements and climate map imagery, to help strengthen the overall aesthetic vision.
Two new patterns were created based on a climate map of the Pacific Ocean—TRDWND_EARTHBLUE and TRDWND_BLACKNIGHT—showing the wind direction as it flows during the hoʻoilo (wet) season in Hawaiʻi. We’ve also put extensive focus and care into our cut & sew program, introducing new pieces throughout the collection that are geared toward highly technical construction through our new TropTech tier, as well as premium lifestyle construction through our new OutFitted tier. And as usual, all items from this A/W Tradewinds Collection are limited in size and quantity and will not be reproduced.
 
Prominence Bomber Jacket – Navy
This brand new silhouette is based on the popular MA-1 bomber style but crafted to our own specifications and built with high performance material, earning it a rightful spot within our TropTech apparel line. The Prominence Bomber is made from 100% lightweight micro-ripstop polyester and features a microporous membrane for heavy climate control, resulting in a waterproof and windproof outer shell. The technical nature of the fabric allows the jacket to repel water and wind while retaining the wearer’s body warmth securely within the jacket. The TRDWND_EARTHBLUE pattern is seen on the sublimated mesh upper back and pocket lining, while the entire outer shell remains a clean navy blue. Custom tri-lock details include large gussets on the front and back, a mil-spec label on the lower left front panel, a tonal patch on the upper back, and a crest tag sewn into the back yoke. It also features two-way YKK zippers on the front with one-way zippers on the pockets, as well as a seamed yoke running along the back shoulder line and around the front, which is a subtle nod to the way traditional ʻahu ʻula draped over the shoulders of aliʻi.
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We’re also releasing a new FITSTRIKE Mua Snapback to coincide with our seasonal release. It features a rifle green crown with woodland camouflage visor and top button. The front Mua is embroidered in dark green, while the back crest is stitched in black and rifle green. It also features black eyelets, side New Era logo, and snap enclosure.
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19 Jan '17

A/W TRADEWINDS COLLECTION

Posted by admin in A/W Tradewinds Collection
Releasing in-store and online this Saturday, January 21 at 11am HST.
TRADEWINDS
TRADEWINDS
TRADEWINDS
Photo: @jasonjko
Model: @chrisrockemwell & @salvacio90

 
Aloha kākou!
This Saturday, we continue our seasonal delivery with the next release from our A/W Tradewinds Collection. Our natural tradewinds are unique and special to our islands, evoking a welcoming and affectionate reaction when they breeze through. Frequently described as a “natural air conditioner,” we not only look forward to the trades for the cool climate it brings, but also as a signal of calm and pleasant weather for outdoor activities such as surfing, fishing, or boating, which all heavily depend on great weather conditions.
For visual inspiration, we look to the old Hawaiian olelo noʻeau (proverb): “Ke kupu, o ka ʻaina ua malie, ua au koaʻe,” which translates to “The natives of the land declare that the weather is calm when the tropic bird travels afar.” The koaʻe (tropic bird) thus became symbolic as a sign of great weather when soaring far out at sea. Throughout the collection, there are numerous references to the koaʻe, along with nautical elements and climate map imagery, to help strengthen the overall aesthetic vision.
Two new patterns were created based on a climate map of the Pacific Ocean—TRDWND_EARTHBLUE and TRDWND_BLACKNIGHT—showing the wind direction as it flows during the hoʻoilo (wet) season in Hawaiʻi. We’ve also put extensive focus and care into our cut & sew program, introducing new pieces throughout the collection that are geared toward highly technical construction through our new TropTech tier, as well as premium lifestyle construction through our new OutFitted tier. And as usual, all items from this A/W Tradewinds Collection are limited in size and quantity and will not be reproduced.
 
Tradewinds Kamehameha 59FIFTY
A fitted Kamehameha hat featuring a black crown and TRDWND_BLACKNIGHT covering the visor and top button. The front Kamehameha logo is white, while the two side logos are tonal black and the back logo is red and white. The inside features a nice red satin lining to complete the look.
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Keiki Kamehameha Snapback
A new snapback made just for the keiki, in colors tying back to the collection. It features a dark green crown contrasted against a black visor with contrasting red stitching. The front logo is white, while the side New Era logo is gold and the back crest is white and gold. It also features a red top button, black eyelets, and a white snap enclosure.
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Plateau Technical Short – Black
This updated release of our Plateau Technical Short is catered to our Tradewinds collection and comes completely cloaked in our TRDWND_BLACKNIGHT pattern. The fabric is a premium 100% polyester and falls within our TropTech designation due to its quick-drying and water-resistant capabilities. The front left side features our FITTED logo, and on the opposite side our ASD tri-lock tag is stitched right below the front right pocket, with a sizing spec label stitched on the inside of the same pocket. The Plateau Technical Short also includes a double-stitched drawstring with heat-shrunk rubber aglets on the knotted ends, along with metal grommets. A custom-designed drop-crotch gusset was added for extra durability and comfort, shaped to be two tri-locks together as a diamond. Other details include a large tri-lock back gusset, two mesh back pockets sealed by water-resistant reverse invisible zippers, a mil-spec label above the back right pocket, and a keyring loop sewn into the waist on the wearer’s right side seam.
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12 Jan '17

A/W TRADEWINDS COLLECTION

Posted by admin in A/W Tradewinds Collection
Releasing in-store and online this Saturday, January 14 at 11am HST.
TRADEWINDS
TRADEWINDS
Photo: @jasonjko
Model: @salvacio90

 
Aloha kākou!
This Saturday, we continue our seasonal delivery with the next release from our A/W Tradewinds Collection. Our natural tradewinds are unique and special to our islands, evoking a welcoming and affectionate reaction when they breeze through. Frequently described as a “natural air conditioner,” we not only look forward to the trades for the cool climate it brings, but also as a signal of calm and pleasant weather for outdoor activities such as surfing, fishing, or boating, which all heavily depend on great weather conditions.
For visual inspiration, we look to the old Hawaiian olelo noʻeau (proverb): “Ke kupu, o ka ʻaina ua malie, ua au koaʻe,” which translates to “The natives of the land declare that the weather is calm when the tropic bird travels afar.” The koaʻe (tropic bird) thus became symbolic as a sign of great weather when soaring far out at sea. Throughout the collection, there are numerous references to the koaʻe, along with nautical elements and climate map imagery, to help strengthen the overall aesthetic vision.
Two new patterns were created based on a climate map of the Pacific Ocean—TRDWND_EARTHBLUE and TRDWND_BLACKNIGHT—showing the wind direction as it flows during the hoʻoilo (wet) season in Hawaiʻi. We’ve also put extensive focus and care into our cut & sew program, introducing new pieces throughout the collection that are geared toward highly technical construction through our new TropTech tier, as well as premium lifestyle construction through our new OutFitted tier. And as usual, all items from this A/W Tradewinds Collection are limited in size and quantity and will not be reproduced.
 
Gully Anorak – Navy
This brand new lightweight silhouette from our TropTech line is perfect for our cool Hawaiian winters. The high-quality 100% polyester construction features quick-drying, water-resistant properties and is versatilely crafted to be worn by itself or layered for colder environments. It borrows signature details from a few of our other cut & sew pieces like the tri-lock velcro adjustable wrist cuffs from the Ahu Laʻi Windbreaker, as well as the tri-lock label patch on the hood, raglan sleeves, and adjustable mil-spec drawstrings with heat-shrunk rubber aglets from the Peak Pullover Hoodie. New to this silhouette are the mesh hood liner printed with the TRDWND_BLACKNIGHT pattern, a half button closure, and buttoned side seams. The Gully Anorak also features a large yellow back tri-lock gusset for a nice contrast against the navy base, FITTED branding on the front and back, a kangaroo front pocket, and large nautical symbol flags printed down the left sleeve which read as “FITTED,” stylized with tri-lock fills.
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TransPac Tee – Black, Cream, Heather Grey, or Forest Green
A brand new logotype tee incorporating the Hawaiian flag flowing through the letters of FITTED on the front. A small white crown is also seen on the upper back.
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P1110036

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