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13 Nov '14

FALL 2014 DELIVERY "WE FORWARD IN THIS GENERATION" (THIRD RELEASE)

Releasing in-store, online, and at select stockists this Saturday, November 15th, 2014.
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Aloha kākou!
We present to you the third release from our Fall 2014 Delivery One Collection, entitled “We Forward In This Generation.” Based on Bob Marley’s inspiring lyrics, we interpret the meaning as “adaptation through change.” Through special textiles and new designs, as well as a few classics from our archive, we strive to showcase Hawaiʻi’s ability to assimilate and move forward through the multitude of changes within its existence. May we move forward in this generation, and may we move forward in each generation to come.

 
Thief’s Theme Mua Strapback
Featuring our classic Thief’s Theme pattern in darker, subdued colors printed with water-based ink on a black cotton canvas strapback. White embroidery is seen all around, including the Port of Honolulu logo on the right side and the “We Forward In This Generation” type around the back. It also features a premium, genuine leather strap with brass buckle and eyelets, as well as a tuck-in pocket to store the excess strap.
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Thief’s Theme Bucket
Featuring a dark, muted Thief’s Theme pattern fully sublimated on a polyester bucket hat.
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Well-Established Tee – Heather Gray / Hoodie – Black
After withstanding the test of time through a multitude of changes and trends, we present our new Well-Established design, which conveys a classic, everlasting feel. The heather gray tee features a black crown on the back. The black hoodie features our Birds of Paradise pattern from our second release printed on the front pockets, along with a small crown on the back, both printed in tonal black. It also features “We Forward In This Generation” printed in white along the hood.
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50 Fill Women’s Muscle Tank – White
Our athletic inspired 50 Fill design featuring the Thief’s Theme pattern within the “50” and a perforated jersey look in the black “FITTED” above. Also features a black crown on the upper back.
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07 Nov '14

FALL 2014 DELIVERY "WE FORWARD IN THIS GENERATION" (SECOND RELEASE)

Releasing in-store, online, and at select stockists this Saturday, November 8th, 2014.
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Aloha kākou!
We present to you the second release from our Fall 2014 Delivery One Collection, entitled “We Forward In This Generation.” Based on Bob Marley’s inspiring lyrics, we interpret the meaning as “adaptation through change.” Through special textiles and new designs, as well as a few classics from our archive, we strive to showcase Hawaiʻi’s ability to assimilate and move forward through the multitude of changes within its existence. May we move forward in this generation, and may we move forward in each generation to come.

 
Lēʻahi Snapback
A design brought back from our archives. Lēʻahi (brow of the ʻahi fish) is the Hawaiian name for Diamond Head, which is prominently displayed in a design that fuses both modern style and classic Hawaiʻi imagery. The base of this hat is all black, with our multi-color Lēʻahi patch on the front and black embroidery around the sides and back. Our Pacific Standard label is stitched to the left of the black snap enclosure.
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Lēʻahi Long Sleeve Tee – Black
Featuring the same Lēʻahi design mentioned above on a black long sleeve tee. This time the design is featured in grayscale, small on the front left chest and big on the middle back.
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Birds of Paradise Tee – White or Black
This new design features our Aloha script on the front left chest and our crown on the upper back. On both sides we also feature a large block on the bottom, filled with silhouettes of various sized bird of paradise plants, as a different take on the time in Hawaiʻi’s history that saw a flood of outside solicitation of its beauty and imagery. Both white and black tees feature black print.
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Boxed In Women’s Crop Top – White
A new design made for this season as a result of a literal take on a figurative feeling. It features a square outline with “FITTED” broken up and spaced out within, along with our signature small crown on the upper back. Both sides are printed in lilac, a color that ties back to the collection.
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28 Aug '14

SUMMER 2014 “PERCEPTION” DELIVERY 2 (FOURTH RELEASE)

Releasing in-store, online, and at select stockists this Saturday, August 30th, 2014.
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Aloha kākou!
We present to you the fourth release of our Summer 2014 “Perception” Delivery 2 collection. Utilizing the same three patterns from Delivery 1 (Maiʻa, Vanquish, and Kālā Pepa) in bolder, darker colors, we continue to explore the perception of Hawaii from the outside looking in as well as the inside looking out.

MAIʻA
A bold floral pattern that embodies the look of the classic aloha shirts found at Dukeʻs Lane, the popular open market spot where tourists would go to find loud and cheap aloha shirts. It acts as a representation of the outside perception of Hawaii in the mid 1900’s, being a bright and colorful tourist attraction.

VANQUISH
This pattern is an amalgamation of Hawaiʻi’s lost native birds. All the extinct birds seen on this pattern have been vanquished due to invasive plants and animals after foreign assimilation. Beautiful birds like the ʻiʻo, ʻiʻiwi, ʻelepaio, palila, and ʻakohekohe, just to name a few, all suffered this fate. From an inside perspective, Hawaiians see the ruins of a once thriving ecosystem.

 
Maiʻa Aloha Snapback
Features the Maiʻa pattern printed inside-out covering the entire crown, while the visor features the same pattern printed normally on the outside. The Aloha logo is embroidered in white, while the side crown, side New Era logo, top button, and back crest are all stitched in red. Also features bright green eyelets and a white snap enclosure.
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Vanquish Native Snapback
An all black spacer mesh crown with our Vanquish pattern printed on the visor and top button. Also features all white embroidery and snap enclosure.
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Vanquish Crest Tee – Black
Features our crest large on the front in white, filled with the Vanquish pattern and features a white crown hit on the back, all on a black tee.
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Maiʻa Who The Crown Fits Tee – Red
Our standard logo on a red tee with Maiʻa fill and black crown on the upper back.
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Escape to Paradise Tank – Mahi
Our classic Escape to Paradise ode to tourism marketing as well as a slight nod to Carlitoʻs Way, where the phrase was taken from. The design sits on a mahi tank top with a white crown on the back.
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17 Aug '14

SUMMER 2014 “PERCEPTION” DELIVERY 2 (THIRD RELEASE)

Posted by admin in 2014, FITTED, Perception, summer, Vanquish
Releasing in-store and online this Tuesday, August 19th, 2014. Releasing at select stockists later this week.
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Aloha kākou!
We present to you the third release of our Summer 2014 “Perception” Delivery 2 collection. Utilizing the same three patterns from Delivery 1 (Maiʻa, Vanquish, and Kālā Pepa) in bolder, darker colors, we continue to explore the perception of Hawaii from the outside looking in as well as the inside looking out.

VANQUISH
This pattern is an amalgamation of Hawaiʻi’s lost native birds. All the extinct birds seen on this pattern have been vanquished due to invasive plants and animals after foreign assimilation. Beautiful birds like the ʻiʻo, ʻiʻiwi, ʻelepaio, palila, and ʻakohekohe, just to name a few, all suffered this fate. From an inside perspective, Hawaiians see the ruins of a once thriving ecosystem.

 
Vanquish Bucket
Features an all-over Vanquish pattern printed on polyester poplin.
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Vanquish Pacific Standard 5-Panel Camp
An all-over Vanquish print on polyester poplin with our Pacific Standard label stitched on the front. Features a white side crown and back crest, along with a black strap.
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Native Beanie
12" cuffed black beanie with our Native script embroidered on the front in red.
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Every Day Tee – Black
A new design that takes inspiration from the vintage Hawaii travel posters in the mid-1900’s, showcasing Hawaii as a warm tropical destination. Here in Hawaii, Aloha is served daily, every day of the year. Also features a small white crown on the back.
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Vanquish Native Tee – Heather Gray
A heather gray tee with our Native script logo, filled with the Vanquish pattern. A black crown sits near the top back.
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07 Aug '14

SUMMER 2014 "PERCEPTION" DELIVERY 2 LOOK BOOK

Posted by admin in 2014, Delivery 2, FITTED, Maiʻa, Perception, summer
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We continue our exploration of “Perception” in Hawaii with our Summer 2014 Delivery 2 Collection. Working off the three patterns we introduced in Delivery 1, we transition into darker imagery through the use of bolder, deeper colors.
Like our Delivery 1 Collection, our Delivery 2 Collection takes it back to the early to mid-1900’s, from the annexation of Hawaii to our admittance into statehood and beyond. The overall theme is “Perception,” and with that we focus on the tourism boom in Hawaii and the perception of outsiders looking in vs. the insiders looking out. The hula shows, tiki bars, wahine in grass skirts, and everything in between — there was a grand perception of Hawaii that wasn’t necessarily matched from the inside.
The entire Summer collection (Delivery 1 and 2) revolves around three patterns: Maiʻa, Vanquish, and Kala Pepa, with all three relating to either an outside perception or inside perception of Hawaii during this time period.
MAIʻA
A bold floral pattern that embodies the look of the classic aloha shirts found at Dukeʻs Lane, the popular open market spot where tourists would go to find loud and cheap aloha shirts. It acts as a representation of the outside perception of Hawaii in the mid 1900’s, being a bright and colorful tourist attraction.
VANQUISH
This pattern is an amalgamation of Hawaiʻi’s lost native birds. All the extinct birds seen on this pattern have been vanquished due to invasive plants and animals after foreign assimilation. Beautiful birds like the ʻiʻo, ʻiʻiwi, ʻelepaio, palila, and ʻakohekohe, just to name a few, all suffered this fate. From an inside perspective, Hawaiians see the ruins of a once thriving ecosystem.
KĀLĀ PEPA
A collage of early Hawaiian bank notes that used to be in circulation. “Kālā pepa” refers to the brief history of the Hawaiian currency and how it represents not only the transition from the barter system but how a rich and prolific culture succumbed to the imperialistic mentality that dominated the times. In Delivery 2, we focus on darker “blood money” imagery for this concept.

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