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05 Dec '13

HOLIDAY 2013 D1 PT2 "WE DONʻT FLY HALF FAST"

Posted by admin in 2013, Aloha, alohaserveddaily, FITTED, Holiday
Releasing in-store and online this Saturday, December 7th, 2013.
We Don't Fly Half Fast
Aloha Kākou!
Black Friday and Cyber Monday may be over, but we are going to keep flying full speed. Living up to our creed "We Donʻt Fly Half Fast," we present part 2 of our Holiday D1 collection. The second wave of this collection consists of 9 tees, 1 raglan tee, and 1 women's v-neck tee.
 
"Half Fast Logo" Tee – Black (100% Cotton)
Our ʻio is front and center on this tee, with our name filled with island camo arching across the mighty hawk, all outlined in reflective 3M.
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"Fly or Fall" Raglan Tee – Red/Gray (60% Cotton, 40% Polyester)
We brought back the same raglan tee from our D1 PT1 drop featuring our morale patch over the heart, this time in bold red and gray.
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Click to see more.

"Fly High" Tee – Black (100% Cotton)
Featuring our creed "We Don't Fly Half Fast" on the back with our ʻio resting on the front over the heart. Our morale patch is also proudly displayed on the right sleeve.
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sleeve detail
 
"Bombs Away" Tee – Black (100% Cotton)
A nod to the propaganda posters from the WWII era. Using the ʻio as our inspiration, the Airborne ASD-116 squadron watches from the skies above.
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"Honi Honi" Tee – Red (100% Cotton)
Our pin-up girl ʻAolani is back on a hot red tee, with tonal silhouettes and "honi honi" on the back.
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"Aloha Means Hello" Tee – Gray (100% Cotton)
We brought back the popular quote with island camo fill, this time on a heather gray base.
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"Swell Camo Logo" Tee – Black and Military Green (100% Cotton)
Our FITTED logo emblazoned across the chest with reflective 3M swell camo fill. The black tee features 3M and red print, while the military green tee features 3M and black print.
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"50 Stars" Pocket Tee – Black (100% Cotton)
Another classic from the vault. The number 50 is printed on the front pocket, representing Hawaii, the 50th state. The single red star on the back also represents Hawaii, standing proud and unique among the other stars, which represent the other 49 states.
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"Aloha Served Daily" Tee and Womenʻs V-neck Tee – Black (100% Cotton)
Weʻre bringing back our popular ASD logo tee, done up in all 3M reflective ink.
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29 Mar '13

SPRING 2013 D. 2

Available Sat, March 30th at 11 AM. Please note that most t-shirts will be released in-store only, with the exception of 3 designs; all caps will be available in-store and online.
01_OPEN
Aloha kākou!
This past week with the Team at FITTED, which includes Ezekiel Lau, were invited to Kaipoʻi's hale where we had a chance to kuʻiʻai with him and Davin. There, we learned about the different varieties of hāloa, as well as how to malama. Hāloa: it feeds us and our 'ohana, and in turn we Aloha the hāloa; a metaphor for the cycle of life. Itʻs up to us as a society to protect this gift that has been with us for centuries and to keep it in itʻs natural state. "Pupukahi i holomua." Unite to move forward.

02_LOGO_TAPA
FITTED Logo Mahiʻai Palaka Fill
03_MUA_BLUE
Mua skyblue tanktop w/ Mua skyblue snapback
04_NOT_FOR_SALE
Thief's Theme tapa fill w/ Kamehameha snapback w/ Mahiʻai tapa brim
05_TAPA_TANK
Trilock tapa tanktop w/ 5-Panel Mahiʻai tapa
06_TAPA_5PAN
5-Panel w/ Mahiʻai tapa fill
07_ESCAPE
Escape to Paradise tee
08_SEE_DO
See Do tee
09_AINA
See Do tee w/ ʻAina burgundy snapback
10_GOODBYE
Aloha Means Hello & Goodbye w/ Aloha strapback w/ Mahiʻai tapa brim
11_LONGSLEEVE
Mua white longsleeve tee w/ Kamehameha snapback
12_RAGLAN
Cheehuu raglan tee w/ Aloha melton wool strapback
14_NATIVE_HOODIE
Native hoodie with white "Native" print
15_NATIVE_HOODIE
26 Feb '13

SPRING 2013 D. 1

Available today at 11 AM. Please note that all t-shirts will be released in-store only; all caps will be available in-store and online. Photos by Aaron Yoshino
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The Pacific Standard tee, Pacific Standard 116 Gold Beanie
Aloha kākou!
We're unveiling and releasing our Spring D. 1 pack today. For our mainland residents, you can either purchase online (caps, beanies only), phone order or purchase from any of our wholesale accounts listed here. Again, please note that all t-shirts will be released in-store only; all caps will be available in-store and online. On to the product... (descriptions are under their respective photos).

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Pacific Standard strapback
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Gray Pacific Standard beanie and Pohai tee
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Pohai tee
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Pohai white longsleeve and Pohai snapback
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Pohai white longsleeve back, Pohai snapback
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Aloha Means Hello tanktop and Mua Mahiʻai Tapa Print strapback
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Locals Know, Mua Mahiʻai Tapa Print strapback
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Glassy tee, H Feather Denim Snapback
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Aloha Repeat, H Feather Denim Snapback
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See Do, Kamehameha Seafoam FITTED
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Mahiʻai Tapa Bucket Hat with stash pocket and FITTED Logo with Mahiʻai tapa fill, back
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FITTED Logo with Mahiʻai tapa fill, front
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Mahiʻai Tapa Bucket Hat w/ Stash Pocket
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Kill Em With Aloha
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Native gray pullover