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30 Jun '16

SUMMER 2016 AHOLOA COLLECTION

Releasing in-store, online, and at select stockists this Saturday, July 2 at 11am HST.
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Photo: @jasonjko
Model: @hobrahchee

Aloha kākou!
With the kau wela (summer) season in full swing, we are proud to present the third release from our Summer 2016 Aholoa Collection, dropping this Saturday.
Aholoa translates to “long breath” in Hawaiian, and to us, we think about the summer sun and our hopes that the sun holds its breath so that we can keep enjoying its ever-giving life before having to sink into the ocean. The Aholoa collection is a tribute to the summer sun and the memories made during this beautiful season, through the use of new stories, designs, and materials. A running theme this season is celebrating the old school street car culture we witnessed as keiki during the summers. Old school Datsuns, VWs, and lifted Toyotas, cruising all around the island or just cruising in a secret random parking lot, creating a party every time.
We’ve introduced two new patterns specifically for the Aholoa collection as well. Finish Line is a car-inspired pattern that resembles a checkered flag, but with niuhi tri-lock shapes making up the black squares. DPICT (Disruptive Pattern Island Camouflage Triangle) Camo combines our two proprietary camouflage patterns—Island Camo and Tri-Camo—into a seamless woodland-inspired camouflage, with highly stylized island shapes in the foreground and subtle Tri-Camo in the background.
This season, we’re also showcasing our first full collection of cut and sew silhouettes, built to live as timeless sportswear pieces, using high-quality material selections with intricate subtle details and constructed to the highest standards. These silhouettes will form the foundation of our entire cut and sew program, ushering in a new level of design technique as we continue to strive for the best quality product for our customers.
 
Kākuhihewa Snapback
One of our personal favorite logos makes its return on this season’s next snapback. This 9FIFTY features a full, quick-drying Poly Pique crown and visor in black with a red undervisor. The Kākuhihewa logo is outlined in red on the front to match the eyelets and top button. The back crest is stitched in a royal red and yellow, while the side logos and snap enclosure are white. Our new tag is stitched into the back near the snap enclosure, featuring the Hawaiian flag on the front and Aloha Served Daily on the back. This snapback also showcases our new Finish Line pattern on the inner lining.
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BOTTOM
 
Good Morning Long-Sleeve Tee – White or Yellow
This long-sleeve tee features our brand name on the front and back in a retro racing style reminiscent of the old Hawaiian Punch race team. A patterned floral bar is printed across the bottom with the same retro feel, along with our ASD motto running down both sleeves in script.
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116 Aholoa Pin Set
Four brand new pins crafted especially for the Aholoa Summer collection. The set includes a Kaʻena Point FITTED logo, a stylized ʻio hawk crest with FITTED crown, a Brigante logo, and an upside-down Hawaiian flag with our logo in the top left corner. Each pin measures between 3/4–1” in diameter.
PIN SET