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24 Jun '16

SUMMER 2016 AHOLOA COLLECTION

Releasing in-store, online, and at select stockists this Saturday, June 25 at 11am HST.
BLOG IMAGE
BLOG IMAGE
Photo: @jasonjko
Model: @hobrahchee

Aloha kākou!
With the kau wela (summer) season in full swing, we are proud to present the second release from our Summer 2016 Aholoa Collection, releasing this Saturday.
Aholoa translates to “long breath” in Hawaiian, and to us, we think about the summer sun and our hopes that the sun holds its breath so that we can keep enjoying its ever-giving life before having to sink into the ocean. The Aholoa collection is a tribute to the summer sun and the memories made during this beautiful season, through the use of new stories, designs, and materials. A running theme this season is celebrating the old school street car culture we witnessed as keiki during the summers. Old school Datsuns, VWs, and lifted Toyotas, cruising all around the island or just cruising in a secret random parking lot, creating a party every time.
We’ve introduced two new patterns specifically for the Aholoa collection as well. Finish Line is a car-inspired pattern that resembles a checkered flag, but with niuhi tri-lock shapes making up the black squares. DPICT (Disruptive Pattern Island Camouflage Triangle) Camo combines our two proprietary camouflage patterns—Island Camo and Tri-Camo—into a seamless woodland-inspired camouflage, with highly stylized island shapes in the foreground and subtle Tri-Camo in the background.
This season, we’re also showcasing our first full collection of cut and sew silhouettes, built to live as timeless sportswear pieces, using high-quality material selections with intricate subtle details and constructed to the highest standards. These silhouettes will form the foundation of our entire cut and sew program, ushering in a new level of design technique as we continue to strive for the best quality product for our customers.
 
Quicksand Mua Snapback
DPICT Camo floods the entire crown and visor of this snapback, dubbed the Quicksand Mua. It’s made entirely of Poly Pique to help with quick drying. The front Mua is stitched in red, brown, green, white, and black, with red seen on the side logos and black/green on the back crest. The top button and eyelets are black, in stark contrast to the white snap enclosure.
FRONT
BACK
LEFT
RIGHT
 
Plateau Technical Short – Black
The second cut and sew silhouette being introduced this season is the highly detailed Plateau Technical Short. The fabric is a premium cotton/polyester (65/35) blend, manufactured specifically for its durable, quick-drying, and sweat-wicking capabilities. The first detail you’ll notice is the row of printed woven X logos we debuted for our 10 Year anniversary across the top of the short, with our FITTED logo below the front left pocket. On the opposite side, our ʻio morale patch is stitched right below the front right pocket, with a sizing spec label stitched on the inside of the same pocket. The Plateau Technical Short also includes a double-stitched drawstring with heat-shrunk rubber aglets on the knotted ends, along with metal grommets. A custom-designed crotch gusset was added for extra durability, shaped to be two tri-locks together as a diamond. Other details include a large tri-lock back gusset, two mesh back pockets sealed by water-resistant reverse invisible zippers, a Mil Spec label above the back right pocket, and a keyring loop sewn into the waist on the wearer’s right side seam.
FRONT
BACK
DETAIL
DETAIL
 
Kaʻena Point Tee – Red or White
This new tee features the name FITTED in an old-school off-road rally style, mixed with a white-to-yellow gradient. The back features a stylized crown emblem with red, orange, and yellow racing stripes in the background.
FRONT
BACK
FRONT
BACK