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04 Jun '15

SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Releasing in-store and online at FittedHawaii.com this Saturday, June 6th.
Releasing at select stockists next week.
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Photos: Udella Auyoung (@ujfmaphotos)
Aloha kākou!
Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.
For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ‘Iliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.
 
Cheehuu 59FIFTY
Our first 59FIFTY of the season, which also happens to be the first neoprene 59FIFTY we’ve ever released. Featuring a royal blue neoprene visor and crown, along with white contrast stitching throughout. The front and side embroideries are white while the back crest is stitched in white and blue. Another striking feature of this 59FIFTY is the use of white painted metal eyelets rather than the traditional embroidered eyelets.
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Big Game Hunters Tee – Black
Featuring the same design used on the recently released Dri-Fit long sleeve tee, but printed on a traditional short sleeve tee this time around. A small double patch design is seen on the front left chest with a large Big Game Hunters design on the back, printed in blue and white.
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