30 Jul '15
SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”
Releasing in-store and online at FittedHawaii.com this Saturday, August 1st. Aloha kākou! Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds. For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ʻIliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history. Koa Tree Camo Aloha 59FIFTY Our next 59FIFTY this season features a black neoprene crown mixed with a black spacer mesh visor and top button. The front, side, and back embroideries are olive green, while our Koa Tree Camo floods the inner satin liner. Jamo Rocks Tee – Black An old favorite, the Jamo Rocks tee is a nod to the 80 proof spirit we all enjoy, with our signature FITTED twist. Triple distilled and served daily on the rocks. Big Hunt Tee – Black 80’s and 90’s babies will relive fond memories of huffing and puffing on cartridges, snickering dogs, and bright orange plastic guns with this new design. The Big Hunt tee is a nostalgic ode to the Duck Hunt box art, flipped local style.