14 Jan '09


Posted by admin in Mens, NEW ERA, Pantanama, Tees
It’s a calm but humid summer day in New Jersey, just a few minutes after noon. The heat is so swelteringly crucial that the neighborhood took it upon themselves to open up the street fire hydrants, a perfect way to cool down. The children are out & about, gallivanting around, enjoying much of what the day is bringing them. Judah, a once former street hustler watches precariously over the kids with a sense of uncertainty while he thinks of what the future of the day entails. You see, Judah is about to take his first, much needed vacation, leaving behind the unnecessary drama that the streets breeds on a daily basis. His destination, the South. More specifically South Beach, Miami. Fast forward several hours, Judah has finally landed at Miami International Airport, toting an expensive luxurious piece of luggage, dressed for the summery weather. On his back is a fresh, brand new t-shirt and perched atop his dome is the Pantanama snapback fitted cap. After stowing away his luggage at the extravagant InterContinental Miami hotel, he hits the streets hard, freshly dressed. The swagger is set high on a hundred, thousand trillion, as some of Miami’s finest local bred, multi-racial women take notice of the freshness. It’s really nothing new, the lavish life of being able to travel to such exotic destinations has always been a life-long goal for this go-getter, and for most who grew up with nothing. It’s a natural goal to strive for. He makes his way to the beach to look at the ocean..Deep Breath! "I made it"

The above “fictional story” leads us to our newest release which will feature 2 new shirts along with a custom New Era snapback dubbed “Pantanama.” The hat sees heavy inspiration from the tropical rain forests one might see in South America (Brazil, Colombia, Chile, Peru, etc.). Each hat is unique, in that the fabric cut used differentiates, so no hat is alike. Rich with greens, red, blue and yellow the cap sees parrots, green shrubbery and tropical leaves & plants. The inside features a satin lining of blue & white tri-lock patterns. The left side has a white crown hit, right side with a white New Era hit and the back sees a white crest hit. These are snapbacks, so one size should fit all. There’s a new “Aloha Means Hello” tee printed on yellow with a blue shaka on the front & back, green lettering (Aloha Means Hello & Goodbye) with a blue crest & green crown on the left sleeve. Sets off the above hat superbly. The other shirt is run on all black and features “HONOZOOLU” in blue & reflective white with the crown hit on the back. Everything is limited in numbers so please stick & move when it comes to release day to make sure you get yours!

Mahaloa Nui Loa

Mahaloa Nui Loa

SUNDAY 1.18.09 @ 11 am...