12 Oct '11


Posted by admin in FITTED Logo, Mens, Merkava IV, snapback
Releasing Saturday, Oct. 15th

Aloha kakou!
New, dope release for this Saturday. This time we've pulled inspiration from the Israeli Defense Forces; from their legendary Merkava IV tank to be exact. Introduced in 1982 during the Lebanon conflict, it is armed with a "IMI 120 mm smoothbore gun and two 7.62 machine guns for anti-infantry defense." If you follow military history and technology closely, you know that the Israelis have some of the most forward-thinking, sophisticated weaponry and technology (next to the US, of course). The colors are the main inspiration, a dark olive-green shade. For our logo tee, we took these rugged colors and used Birds of Paradise in the logo's design. For our Mua, we used a rip-stop nylon in the same pantone with different shades of browns, blacks and greens. Super hard and super illy!