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15 Dec '13

HOLIDAY 2013 D2 "WE SWIM WHERE THE SEA IS DEEP"

Releasing in-store and online Tuesday, December 17th, 2013.
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Aloha kākou!
In Holiday D1, we took it to the sky as we showcased our ʻio inspiration and our airborne creed “We Donʻt Fly Half Fast.” That unique hawk eye perspective is what we focused on for our theme and carried the message across the entire collection.
For Holiday D2, we chose to flip the perspective and show you another view that we idealize. In keeping with our military theme, we switch from Air Force to Navy as we embark on the vast blue sea. As humans, it is a natural instinct to want to explore what's around us. We've discovered new lands, traveled to the moon, identified new stars in the heavens, yet the unknown will forever remain. We're willing to take that risk and lead the path untraveled. This is our perspective. We chose the niuhi (any shark over 10 ft. long) as our morale patch to portray our Naval creed “We Swim Where The Sea Is Deep,” which signifies our desire to keep innovating and pushing forward into new territories.
Instead of splitting this delivery into multiple parts, we decided to switch it up and drop the entire collection at one time for you. Check out the extensive D2 collection below, which includes hats, tees, sweaters, womenʻs tops, and kidʻs tees as well. Most clothing pieces feature our special mil-spec label.
 
"Swim Deep” Snapback
Features our new niuhi on the front, with our tri-camo pattern printed all over, done up in black, niuhi gray, off white, and infrared. The snap enclosure, New Era logo, and side crown are black while the back crest is black and white.
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Aloha Fitted
An all navy nylon ripstop 59FIFTY with the Aloha, eyelets, and back crest in white embroidery. The side crown and New Era logo are black, while the undervisor and top button feature the tri-camo pattern.
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“Swim Deep” 5-Panel Camp
An all over tri-camo camp hat with the front panel in white. Our niuhi patch adorns the front with our Pacific Standard label on the back, to the left of a black leather strap. Features accent embroidery in white.
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Mua Fitted
A 59FIFTY featuring a black crown and melton wool visor. The side crown and New Era logo are white and the back crest is topaz and rosé colored. The front Mua features many of the colors showcased in the D2 collection: topaz, guava, rosé, and infrared.
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“Hand That Feeds” Cheehuu Strapback
Features white embroidery on a black hat with brown leather strap. The undervisor contains our new "Hand That Feeds” print that is taken from a few shirts mentioned later.
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Cheehuu Snapback
A full melton wool snapback featuring snap enclosure, contrast stitching, and embroidery all in black.
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"Pacific Command” Snapback
Similar to the red and black version from our D1 drop, this time in clean black and white. Featuring raised patch embroidery and spacer mesh around the back.
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Aloha Snapback
A 5-panel snapback with a black crown and topaz visor. Features white eyelets, niuhi silver button, rosé side crown and New Era logo, and the back crest is done up in rosé and topaz. The Aloha embroidery on the front features a white to guava gradient.
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“Swim Deep” Beanie
A niuhi beanie to perfectly compliment the ‘io beanie from the D1 drop. Features our niuhi embroidered on the bottom cuff, with the rest of the beanie covered in tri-camo and topped with a black pom pom. It also features a FITTED side seam label and black embroidered New Era logo on the opposite side.
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“Deep Sea Logo” Tee – Black or Heather Topaz
Our niuhi on the front with our arched logo filled with tri-camo. Features a crown hit on the back.
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“Sink Or Swim” Raglan Tee – Heather Charcoal/Black or White/Navy
Features our Navy morale patch over the heart, with our Pacific Command moniker above. A small crown is seen on the back.
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“Swim Deep” Tee – Navy
Our niuhi is shown on the front over the heart and then on the back below our crown and creed “We Swim Where The Sea Is Deep.” Our Pacific Command morale patch is proudly displayed on the right sleeve.
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“Swim Deep” Long Sleeve Tee – Black
Features our niuhi on the front over the heart and large on the back. The creed “We Swim Where The Sea Is Deep” is seen running down the sleeves.
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“Swim Deep” Hoodie – Black
Features our morale patch over the heart and our crown on the back. The creed “We Swim Where The Sea Is Deep” is printed across the edge of the hood.
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"Tri-Lock Niuhi” Tee – Black or White / Crew Neck Sweater – Black / Women’s Racer Back – Black
Features a large front graphic of repeating tri-locks up close. When looked at from afar, the tri-locks form a photo of a great white shark coming up for the kill.
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“Honi Honi” Tee – Guava or Navy
ʻAolani is making her comeback from D1 on a guava and navy tee. Features the ʻAolani graphic on the front left chest, with her silhouette and the words “honi honi” in white all over the back.
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“Aloha Means Hello” Tee – Heather Charcoal
Features our popular “Aloha Means Hello" design with tri-camo fill.
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“3M Swell Camo Logo” Tee – Black
Our standard logo tee with 3M reflective swell camo fill and small crown on the back.
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“3M Logo” Tee – Guava
Our standard logo tee with 3M reflective fill and small crown on the back.
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“Tri-Camo Logo” Womenʻs Tee – Heather Gray
Our standard logo tee with tri-camo fill and small crown on the back.
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“Aloha Served Daily” Tee – Navy
Weʻre bring back our “Aloha Served Daily” graphic on a deep sea navy color, with the graphic on the front and back in clear gel ink.
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“Hand That Feeds” Tee – Black / Womenʻs V-Neck – Black
A new graphic for the collection, featuring a repeating pattern of great white sharks along the bottom. A play off the saying “Donʻt bite the hand that feeds you.” Also features 3M reflective ink on the sharkʻs dorsal side.
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“Clean The Position” Tee – Black
Features our new niuhi morale patch along with 3 classic designs from our past down the front left side of the shirt. Also features a large H Feather design with shark teeth and all 8 islands surrounding it on the back.
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“Tri-Lock Gradient” Tee – Black
Features a large front graphic of repeating tri-locks on the front in a topaz to guava gradient. A tonal crown is seen on the back.
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“Blood, Sweat, And Tears” Tee – Heather Charcoal
Another classic design brought back specially for this collection. Our BST design is seen on the back with a clean crest hit on the front left chest.
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“Kill Them With Aloha” Raglan Tee – Black/White
Our military inspired “Kill Them With Aloha” design from way back makes an appearance on a black and white raglan tee, all done in clear gel ink.
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“Leveling” Crew Neck Sweater – Heather Gray
A raglan crew neck sweater with tonal bomb pattern all over the front and back. Our morale patch sits nicely at the bottom left near the mil-spec label. Also features a small black crown on the back.
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“Tri-Camo Aloha” Keiki Tee
Featuring the Aloha logo with tri-camo fill and black crown on the back.
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“Island Camo Aloha” Keiki Tee
Featuring the Aloha logo with island camo fill and black crown on the back.
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“Hand That Feeds Crest” Keiki Tee
Featuring our crest on the front filled with our “Hand That Feeds” pattern, with a white crown on the back.
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