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14 Apr '11

BUILD OR DESTROY x ALOHA DENIM

Posted by admin in Aloha, Build Or Destroy, Denim
Releasing Saturday, April 16th

Aloha kakou,
Saturday we unveil our newest addition to our Aloha and denim families. The pack, dubbed Build or Destroy consists of an intricate New Era that we built up from the ground up around a concept that some of you may be familiar with. This Aloha denim New Era is inspired by Levis Strauss & Co. known for their original denim, selvedged denim and raw denim. The denim fit in the raw category and is slightly modeled off the 501s, and features copper eyelets that reflect the copper rivets found on Levis denim. On the actual jeans, these rivets were used to reinforce the points of strain on the denim as well as strengthen the pockets. Also featured on the hat are contrast copper stitching which emulates the copper stitching on the Levis denim. In the jeans context, the copper stitching was used to match the rivets, which became a trademark of theirs in 1942. The Aloha is stitched in white with a red / white crest stitched on the backside.
The t-shirt's graphic reflects the Build or Destroy concept and features an illustration of steel workers with colors that tie back to the cap.