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14 May '12

BOOKER TEE x CLEVELAND INDIANS NEW ERA

Releasing Tuesday, May 15th

Aloha kakou!
New release tomorrow: Cleveland Indians New Era in all camo with black Cleveland logo. Our new tee is an ode to the legendary Memphis, TN record label, Stax. During the 70s, Stax was a big player in the soul / funk demographic, almost rivaling Motown Records. While Motown's in-house / session band was the Funk Brothers, Stax Records' band were the acclaimed Booker T & The MGs, hence the name of the shirt. We flipped the celebrated Stax logo into a shaka with FITTED in a similar font. We keeps it funky around these parts!