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08 Dec '16

A/W TRADEWINDS COLLECTION

Posted by admin
Releasing in-store, online, and at select stockists this Saturday, December 10 at 11am HST.
TRADEWINDS
Photo: @jasonjko
Model: @salvacio90

 
Aloha kākou!
This Saturday, we continue our seasonal delivery with the next release from our A/W Tradewinds Collection. Our natural tradewinds are unique and special to our islands, evoking a welcoming and affectionate reaction when they breeze through. Frequently described as a “natural air conditioner,” we not only look forward to the trades for the cool climate it brings, but also as a signal of calm and pleasant weather for outdoor activities such as surfing, fishing, or boating, which all heavily depend on great weather conditions.
For visual inspiration, we look to the old Hawaiian olelo noʻeau (proverb): “Ke kupu, o ka ʻaina ua malie, ua au koaʻe,” which translates to “The natives of the land declare that the weather is calm when the tropic bird travels afar.” The koaʻe (tropic bird) thus became symbolic as a sign of great weather when soaring far out at sea. Throughout the collection, there are numerous references to the koaʻe, along with nautical elements and climate map imagery, to help strengthen the overall aesthetic vision.
Two new patterns were created based on a climate map of the Pacific Ocean—TRDWND_EARTHBLUE and TRDWND_BLACKNIGHT—showing the wind direction as it flows during the hoʻoilo (wet) season in Hawaiʻi. We’ve also put extensive focus and care into our cut & sew program, introducing new pieces throughout the collection that are geared toward highly technical construction through our new TropTech tier, as well as premium lifestyle construction through our new OutFitted tier. And as usual, all items from this A/W Tradewinds Collection are limited in size and quantity and will not be reproduced.
 
Tropic Trades 5-Panel Camp Hat
This multi-colored hat features 100% nylon micro-ripstop construction with a different color on each panel. There’s a subtle koaʻe pattern printed on the blue side panels, while the red front panel features a rubber patch depicting our stylized version of the nautical symbol flag for the letter F. Other details include red eyelets, yellow New Era logo, white side crown, black back crest, and a black adjustable strap with a red clip enclosure.
FRONT
BACK
LEFT
RIGHT
 
TransPac Unstructured Strapback – Khaki
Our private label TransPac strapback returns in khaki and features the Hawaiian flag embroidered on the front, along with a white side crown and white “Aloha Served Daily” stitched on the back above the adjustable strap. The left side features an F next to the stylized F nautical signal flag. Above that are the latitude/longitude coordinates for a geographic area known as Kou in ancient Hawaiʻi, one of the original names for the city of Honolulu.
FRONT
BACK
LEFT
RIGHT
 
Basin Premium Tee – Dark Green
Our next seasonal Basin Premium Tee is made in dark green and features the TRDWND_BLACKNIGHT pattern on the large tri-lock gusset on the back. Crafted under our TropTech label due to its technical activewear properties, this premium dry-fit tee also features contrasting yellow tri-lock side seam inserts and a yellow tri-lock stitched inner tag. A small FITTED logo is printed on the back above the tri-lock gusset, and to the left is an ASD tri-lock tag stitched into the yoke. It also features a contoured hem in the back with a straight hem in the front.
FRONT
BACK
 
Plateau Technical Short – Olive
This updated release of our Plateau Technical Short is catered to our Tradewinds collection and comes in olive with TRDWND_EARTHBLUE front pocket liners. The fabric is a premium 100% polyester and falls within our TropTech designation due to its quick-drying and water-resistant capabilities. The front left side features our FITTED logo, and on the opposite side our ASD tri-lock tag is stitched right below the front right pocket, with a sizing spec label stitched on the inside of the same pocket. The Plateau Technical Short also includes a double-stitched drawstring with heat-shrunk rubber aglets on the knotted ends, along with metal grommets. A custom-designed drop-crotch gusset was added for extra durability and comfort, shaped to be two tri-locks together as a diamond. Other details include a large tri-lock back gusset, two mesh back pockets sealed by water-resistant reverse invisible zippers, a mil-spec label above the back right pocket, and a keyring loop sewn into the waist on the wearer’s right side seam.
FRONT
BACK
DETAIL
DETAIL