Releasing exclusively in-store and online this Saturday, June 18 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.
This Saturday, we’re releasing the first part of our Summer Solstice Collection, celebrating the official start of the summer season on June 20.
The private label Aloha snapback features a clean all-white upper, while the under visor shows off a classic kelly green.
The new Full Tilt tee celebrates summer with a graphic of the world, framing the Hawaiian islands nicely in the heart of the Pacific in between the Tropic of Cancer and Tropic of Capricorn, above the Equator. On the second layer we have the incredibly rare and unique happy-face spider, endemic to Hawaiʻi, which connects both the skies and land. Many stars are born from the Tarantula Nebula, which become woven throughout the night sky and are used by navigators to traverse the ocean. On land, spiders became an inspiration to ancient Hawaiians because of their expert web-making skills, showing them how to weave the best and most durable nets to catch their meals.
The new Lucky Wish tee cleverly mixes two popular feel-good adages heard in Hawaiʻi: “Lucky we live Hawaiʻi” and “Wish you were here.” Twisting them up results in a pair of new adages with sly tongue-in-cheek meanings: “Lucky you were here” and “Wish you live Hawaiʻi.” The front is printed in a sunrise color scheme while the back is printed in sunset colors.