06 Oct '08


Posted by admin

Duke Kahanamoku is regarded as the main influence who brought the sport of surfing to the mainstream. Literally growing up on the outskirts of Waikiki, this is where Duke crafted his impeccable skills as a surfer, back then carving surfboards from koa wood which was extremely too heavy for most to move around. This was also way before “skegs” had ever been invented, which proved to be even more difficult to maneuver. To pay tribute to the honorable Duke, we created a shirt in his memory. Printed on all white, the front features a graphic inspired by late Duke’s personal 60s surf apparel line, with elements from classic Hawaiian icons using blues and reds with the crown resting right at the top. The back utilizes the same color scheme inside of the crown.