08 Aug '13


Posted by admin in #TBT, Kuʻi A Lua, Moʻolelo
Ku’i A Lua
Aloha kākou!
Today’s Moʻolelo / #tbt is a throwback from Jan. 2009 as a part of our Kuʻi A Lua pack. Kuʻi A Lua roughly translates to “The Art Of Lua Fighting", where Lua is the ancient art / practice of “a type of hand-to-hand fighting in which the fighters broke bones.” Weapons were scarcely used in this type of warfare, just straight up 1-on-1 scrapping with a more ferocious fringe, although a much more conventional variety of combat. Kuʻi A Lua was also the divine deity (God) who versified, educated and trained the select few who practiced this style of fighting; so you see, this ‘gift of jab’ has been passed down by the Gods.
01 Aug '13


Today’s Moʻolelo / #tbt is a throwback to April of 2009 when we unveiled our online exclusive: our Tools of the Trade coaches jacket. The jacket featured an outer shell of blue nylon taffeta, lined with 100% polyester brushed tricot and also featured our Tools of the Trade print which we originally used in our earliest days (2008ish).
18 Jul '13


Today’s Moʻolelo / #tbt is FITTED Team Rider Kekoa Cazimero's signature FITTED hat which was released back in May of 2009 as a part of his "Homebreak" pack. The Kaiser High School graduate / valedictorian and Sandy Beach / Bowls alumni had a big part in designing his custom "Aliʻi" Kamehameha New Era FITTED with some help from world renowned photographer Zak Noyle. Caked in black denim, the brim features detailed teal and pink stitching which wraps around the entire brim with a teal Kamehameha logo and underside, white eyelets and topped off with a pink button, crest and crown. The inside of this beauty is lined with satin and features a collage of the surroundings near his favorite homebreak, Sandy’s, including some really dope murals that encompass the walls of the bathroom. (Photos courtesy Zak Noyle).
11 Jul '13


Posted by admin in #TBT, Mens, Moʻolelo, NEW ERA, Rain, snapback, Ua
For today’s Moʻolelo / #tbt, we travel to Spring of 2011 when we released our Ua (rain) pack which consisted of the beautiful snapback pictured above and our Ua t-shirt. Ua (rain) brings fresh water which in turn brings us nutrients which is needed to sustain life. This same rain yields water which provides a steady flow of wai (fresh water) into our wailele (waterfalls) and loko wai (fresh water lakes) and luawai (fresh water reservoirs). As you know, during the days when our ancestors were not being disturbed by outsiders, the land was divided into boundaries (known as ahupua’a) which extended from the uplands (mountains) to the sea. The ua provided water that flowed from top to bottom and helped to sustain mea kanu (crops) and holoholona (animals) – and this cycle in turn sustained life for our ancestors. In other places around the World, water is used to provide energy, ie. hydroelectricpower. Unfortunately, it also plays heavy in socio-econimc development which can be seen in third world, poverty-stricken countries. According to certain reports, there are nearly “120 million people around the world who unfortunately lack access to clean drinking water, and nearly 300 million people do not have adequate [water] sanitation.” These money-hungry, poverty-mongers have a lot to do with the global management of water which is actually the cause of the so-called water crisis.
"Ua ka ua, ola ka nohona o ka ʻāina kula." "The rain pours, life comes to the plains."

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