27 Jun '13


Today’s Moʻolelo / #tbt is our collaboration we did with our good friends over at Leilow: our Beachcomber pack. The Beachcomber pack features our collective Beachcomber New Era, a fusion of Jules’ bugged out artistic visions with FITTED’s more traditional methods, all with a modern approach. The cap features a print of black and white woven patterns with gray tones, while the inside features a silk lining of a map of the Hawaiian Islands which invokes a nostalgic warmth, citing the days of Don Ho, the Beachcomber and the lounge music era; incorporating both Leilow and FITTED’s logos. The underside of the visor features an embroidered hula girl, just an added extra touch that separates us from the rest. Coinciding with the cap is a white t-shirt with the same print found on the inside of the cap on the back, and the same hula girl on the front.
13 Jun '13


Aloha kākou!
For this week’s Moʻolelo / #tbt, we're featuring our White Wash which we released back in December of 2008 along with our tribute tee to the legendary Keith Haring. The hat incorporated washed grey cotton canvas which emulated the look of white wash as it splashes on the rocks (white on grey). It also featured grey eyelets which give all New Era hats more breathable room, topped off with teal stitching on the Kamehameha logo, New Era and crest hits plus teal satin which lined the inside with our Tools of the Trade print. Nostalgia.
06 Jun '13



Aloha kākou!
For this week’s Moʻolelo / #tbt we take a few steps back to August of 2011 when we originally released our Island Love tee which took lyrics from Peter Moon Band's song of the same name. “Juice from the Mango, Milk from the Coconut, Bud from the Cannabis… I can’t smoke enough!” Cue that song up in your iTunes, light up a spliff Backwoods and zone out to some classic, contemporary Hawaiian music.

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