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17 Jun '09

COLETTE'S MeWeRECYCLE PROJECT

Posted by admin in Colette, Etnies, MeWeRecycle, Recycling, Zillion
mewerecycle_bomedesign_music_bowl
Seems many companies around the globe are embracing the Go Green Initiative and playing their respective positions on the field green. Colette out of France recently launched their MeWeRecycle program which aims to raise recycle awareness through art & design. The main inspiration behind this project is bicycling and recycling; their mantra is "There is no recycling without cycling and no cycling without recycling." Japanese brand Zillion has even joined in on the project, taking anything from kimono prints and sakura motifs to create eclectic pieces. A very innovating and interesting project.